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Showing posts with label Free SEO Tools. Show all posts
Showing posts with label Free SEO Tools. Show all posts

Friday, June 14, 2013

You have certainly been in the situation in which you were looking for a certain product and then you found out that 2 website retailers are offering you the same product. They are both in the same range in terms of price and they also feel and look the same. However, there is a difference and it seems that one of the retailers has more online visibility than the other and regardless of how many keyword variations you use to search for the product you need, that company will always be present in the search engine results. Because of that it’s simple to conclude that this retailer is more successful. Why? Well, because it certainly knows the Importance SEO-friendly Web Developer.

Importance SEO-friendly Web Developer: The basic model of SEO

When someone enters a query in the search engine, he will eventually have millions of results displayed. In almost every case, people will click on the results displayed on the first page of results only. So this means that websites ranking higher are visited by more people and that is exactly what you need to start giving more thought into. When you have a website that’s ranked highly in the SERPs, then you automatically have a higher success rate.

How SEO works in a search engine?

 

SEO-friendly Web Developer

Any search engine you use has a certain set of rules called algorithms that it uses in order to filter out info based on the keywords you enter. In this process, after you hit enter or click Search, the search engine robots will collect the filter data, looking for user friendly web designs, program codes and also new content. In this regard, it seems that an SEO web development service has a vital importance.
Some of the factors that SEO friendly websites feature which allow them to be ranked higher include the use of key phrases, inbound links and the programming language of the website. Even more, it also integrates HTML source codes, title tag optimization and Meta edit. Together, all of these factors will help a website with ranking higher in the search engine results.

Distinguishing factors of SEO friendly sites :

It seems that more and more businesses realize the Importance SEO-friendly Web Developer and that is why they are keen on using one for internet promotion. There are many techniques such professionals will use for making a website SEO friendly and some of them are listed below:
  • Make the website visually appealing.
  • Include a logo and interface design to improve website visibility.
  • Improve website functionality.
  • Include key phrases in the webpage’s Meta description and title.
  • Use cascading style sheets to style tags and other lists of the HTML codes in various ways.
  • Use lists, italic text, bold text and heading tags.

Employ proper coding and navigation tools to make the website more SEO friendly :

With that being said, it seems that the Importance SEO-friendly Web Developer is rather vital, because such professionals will ensure the online visibility of a website will be increased very much, which will eventually bring more traffic. If you want your website to benefit from the advantage of online visibility and thus improve its popularity and also sales, then you should definitely think about hiring a professional web developer. With their skills and experience, they’ll manage bringing your website to the top positions, increasing popularity and of course, sales.
Author Bio- This post has been written by Lisa Holland. She loves to write about SEO and SMO. She is evangelist at submitcore.com. They provide best Link Building Services, Complete SEO and Social Marketing Solution to their clients.






Considering the shifts in SEO survival, 2012 has been quite an eventful year. There have been several important updates that have changed the search scene altogether.
A massive crackdown on spam sites through the EMD updates was not the only scathing step taken by Google. Google updates its algorithm over 500 times a year in order to weed out low quality sites from the top positions. Google will never stop its relentless run to make search results more relevant.
Search engine optimization, as it stands today, is no longer child’s play. It has become quite challenging and innovative strategies are required to attain better rankings.
So what is the outlook for SEO in 2013? The answer to this question is still vague, as people are not sure about the updates that are to occur in 2013. Fierce arguments are still raging regarding the Google updates that may take place. While some believe that the future lies in content marketing, others believe that social media presence will be the key. Others continue to resort to blackhat SEO methods that may land them on Google’s hitlist.
Based on what I hear people saying and see people doing, and my understanding of the proposed Google updates that may take place, here is a list of major changes in SEO you can expect to occur in 2013.

Author Rank

How Google handles Author Rank will be the biggest search factor in 2013. It may turn the entire internet marketing world upside down.
Google will assign each blogger an Author Rank based on various parameters such as niche authority and domain expertise. This Rank will be given a major role in ranking the content authored by that author. Simply speaking, the higher the rank and reputation of the author, the higher are the chances of their content ranking well in search engines. Also, an author’s published content will be directly linked to their Google+ profile, thereby drawing Google+ into SEO calculations. So, with the mooted Author Rank update, performance of a site will depend more upon the reputation and niche expertise of the content’s author in social networks.

Equivalency Score Algorithm

Another major update that is expected to take place in 2013 is the Google Equivalency Score Algorithm (ESA). ESA is expected to work in the same way as Google Adword’s Quality Score where each keyword is given a point score based on several factors. The quality score of the keywords is then used along with the bid amount of the advertiser and the ads are ranked accordingly. ESA, if operationalized, will have a huge impact on online businesses. It will effectively cut down the monopoly of some websites on number one rankings and will create a more level playing field for all businesses. One effect of this is that Google may display the same results for a search query in different orders each time the results appear on screen.

Link Disavow Tool

The Link Disavow Tool was created to collect data on the backlink structure of sites. Chances are that Google will use this tool in 2013 to create an algorithm using the links that have already been submitted to them. The tool will be used to improve reporting of spam sites and poor quality backlinks. Consequently, blog posts and forum posts can no longer be used to create backlinks.

Social media presence

SEO in 2013 will be heavily influenced by the numerous social networks and the development and utilisation of an effective social media presence. Site owners and technicians have to carve a niche out for themselves in social media if they want their sites to do well in search rankings. Sharing of content on social networks like Facebook, Twitter, StumbleUpon, Pinterest, Delicious, LinkedIn, MySpace and Google+ will be of the utmost importance. Social media popularity will, in a way, decide the fate of a site as far as Google is concerned.
The reason Google gives such importance to the social media presence of a site is yet to be definitively ascertained. But there are many theories out there regarding this. Social media presence is proof that the traffic finds the content of a site useful. However, many say that Google will do this to give its staggering Google+ a boost. Many believe that in the days to come, Google+ might just emerge as the most important social network for webmasters.

Digital marketing

Digital marketing will also play a big role in 2013. Digital marketing will slowly include the entire spectrum of online marketing from market-purposed content creation, through pay-per-click strategies, to use of social media. Because of certain expected Google updates, this will get a big boost and chances are that more and more brands will come into the digital marketing field in time.

No Fundamental Changes in SEO

Having started by explaining how SEO will fundamentally change in 2013, let me close by saying that the foundation of SEO is going to remain the same. Whether web owners and professionals like it or not, content will continue as the king online. High quality, well-written, expertly displayed, functionally useful content will still hold the key to ranking well for target search terms. Any site needs to have compelling and unique content that has good readability and provides a rich user experience. Half the search battle is won if a website follows this cardinal rule, and that will only become more true in 2013 and beyond.
Currently accepted link building practices such as viral article submission and automated link posting won’t work any more, as the basis for them affecting search results is revealed as artifical. Google began the tough scrutiny of backlinks in 2012, and this will continue in 2013.
While we must wait to see just how Google and other search giants implement their strategies for 2013, it can be taken for granted that their efforts to keep search results organically honest, relevant and useful to consumer will have an impact on the industry that has developed around search engine optimization. Whether the effects of that are good or bad, for consumers and the industry, remains to be seen.
What about you? Are you ready for 2013? Do you foresee other ways in which search will change next year and beyond?

Tuesday, May 14, 2013

Nile Marketing - Free Google SEO Tools






Free Google SEO Tools

Learn how your personal or company website can benefit greatly from some of the free Google SEO tools. These online tools will help you optimize and analyse your site to ensure you are running an effective search engine optimization campaign.

The free Google SEO tools are designed to be easy to use. You can find tutorials and help online to assist you in getting the most out of each tool.

Google Adwords Keyword Tool

The Google Adwords Keyword Tool will help you get a good idea of which keywords and phrases you will need to use in your content to drive the correct traffic to your site.

Google Analytics

You can install Google Analytics to your site to review reports and statistics to let you know how your site is doing. You will be able to see your visitors’ behavior, measure conversion, view traffic trends and more. This can assist you in identifying where you need to optimize your site.

Google Webmaster Tool

With the Google Webmaster Tool you will be able to see how Google is ranking your site. You can view data that will let you know where Google is having trouble crawling your site. This information is vital to let you know where you have to architecturally make changes to your site so it is easy for Google and other search engines to crawl and rank it.

Google Alerts

Another great component to the Google SEO Tools library are Google Alerts. You can sign up for these email alerts to stay abreast of trending topics in your industry. You choose to receive the email alerts daily, weekly or monthly. They are filled with informative blogs, websites links and news articles.

Google+

Tap into social media by adding your business to Google+. You will be able to connect with your audience and increase backlinking to your site. This will help you to get your brand out to your consumers at the grassroots level.

SEOprofiler SEO software

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