6 Ways SEO Will Change in 2013

Considering the shifts in SEO survival, 2012 has been quite an eventful year. There have been several important updates that have changed the search scene altogether.

A massive crackdown on spam sites through the EMD updates was not the only scathing step taken by Google. Google updates its algorithm over 500 times a year in order to weed out low quality sites from the top positions. Google will never stop its relentless run to make search results more relevant.

Search engine optimization, as it stands today, is no longer child’s play. It has become quite challenging and innovative strategies are required to attain better rankings.

So what is the outlook for SEO in 2013? The answer to this question is still vague, as people are not sure about the updates that are to occur in 2013. Fierce arguments are still raging regarding the Google updates that may take place. While some believe that the future lies in content marketing, others believe that social media presence will be the key. Others continue to resort to blackhat SEO methods that may land them on Google’s hitlist.

Based on what I hear people saying and see people doing, and my understanding of the proposed Google updates that may take place, here is a list of major changes in SEO you can expect to occur in 2013.

Author Rank

How Google handles Author Rank will be the biggest search factor in 2013. It may turn the entire internet marketing world upside down.

Google will assign each blogger an Author Rank based on various parameters such as niche authority and domain expertise. This Rank will be given a major role in ranking the content authored by that author. Simply speaking, the higher the rank and reputation of the author, the higher are the chances of their content ranking well in search engines. Also, an author’s published content will be directly linked to their Google+ profile, thereby drawing Google+ into SEO calculations. So, with the mooted Author Rank update, performance of a site will depend more upon the reputation and niche expertise of the content’s author in social networks.

Equivalency Score Algorithm

Another major update that is expected to take place in 2013 is the Google Equivalency Score Algorithm (ESA). ESA is expected to work in the same way as Google Adword’s Quality Score where each keyword is given a point score based on several factors. The quality score of the keywords is then used along with the bid amount of the advertiser and the ads are ranked accordingly. ESA, if operationalized, will have a huge impact on online businesses. It will effectively cut down the monopoly of some websites on number one rankings and will create a more level playing field for all businesses. One effect of this is that Google may display the same results for a search query in different orders each time the results appear on screen.

Link Disavow Tool

The Link Disavow Tool was created to collect data on the backlink structure of sites. Chances are that Google will use this tool in 2013 to create an algorithm using the links that have already been submitted to them. The tool will be used to improve reporting of spam sites and poor quality backlinks. Consequently, blog posts and forum posts can no longer be used to create backlinks.

Social media presence

SEO in 2013 will be heavily influenced by the numerous social networks and the development and utilisation of an effective social media presence. Site owners and technicians have to carve a niche out for themselves in social media if they want their sites to do well in search rankings. Sharing of content on social networks like Facebook, Twitter, StumbleUpon, Pinterest, Delicious, LinkedIn, MySpace and Google+ will be of the utmost importance. Social media popularity will, in a way, decide the fate of a site as far as Google is concerned.

The reason Google gives such importance to the social media presence of a site is yet to be definitively ascertained. But there are many theories out there regarding this. Social media presence is proof that the traffic finds the content of a site useful. However, many say that Google will do this to give its staggering Google+ a boost. Many believe that in the days to come, Google+ might just emerge as the most important social network for webmasters.

Digital marketing

Digital marketing will also play a big role in 2013. Digital marketing will slowly include the entire spectrum of online marketing from market-purposed content creation, through pay-per-click strategies, to use of social media. Because of certain expected Google updates, this will get a big boost and chances are that more and more brands will come into the digital marketing field in time.

No Fundamental Changes in SEO

Having started by explaining how SEO will fundamentally change in 2013, let me close by saying that the foundation of SEO is going to remain the same. Whether web owners and professionals like it or not, content will continue as the king online. High quality, well-written, expertly displayed, functionally useful content will still hold the key to ranking well for target search terms. Any site needs to have compelling and unique content that has good readability and provides a rich user experience. Half the search battle is won if a website follows this cardinal rule, and that will only become more true in 2013 and beyond.

Currently accepted link building practices such as viral article submission and automated link posting won’t work any more, as the basis for them affecting search results is revealed as artifical. Google began the tough scrutiny of backlinks in 2012, and this will continue in 2013.

While we must wait to see just how Google and other search giants implement their strategies for 2013, it can be taken for granted that their efforts to keep search results organically honest, relevant and useful to consumer will have an impact on the industry that has developed around search engine optimization. Whether the effects of that are good or bad, for consumers and the industry, remains to be seen.

What about you? Are you ready for 2013? Do you foresee other ways in which search will change next year and beyond?

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SEO 2013 Checklist: 60 essential checks before launching a WebSite

If you are launching the new website branding or otherwise publishing the new website based on the version. Before that, you should make sure about the process and it will support to well planning and organizing the website resources. As well as, you should consider the ranking factors and try to build the SEO friendly approach of creating the website. Before, you are publishing the website and should validate the website alignment with the best resource of current practices. The best way you should get the proper search engine optimization checklist and take the most essential checklist based on your website before your publishing the website online.

Keyword optimization :

If you are having the well written texts with the support of using the right choice of keywords that are extremely create the resource based on the search engine optimization because it is a very important factor for SEO campaigns. The positive answer to all questions about the keyword factors are:

• Did you find out all the popular terms that are relevant to your business websites?
• Did you choose the right choice of keywords and supported to the targeted resource wisely?
• Did you write the right way of creating the content that will be considered on both aspects such as users and search engine factors?
• Description should be unique pages of your business websites.
• Are the descriptions of the Meta description based on the users?
• Did you keep your pages based on the targeted resource by focusing on the small numbers of keyword selection for per page?

The best usage of SEO Tools can speed up your checklist and properly analyze the pages by using the keyword analyzer with the support of the Google Adwords tools. In order to ensure that you web pages are targeted and optimized the website based on the search keywords. In addition to that, you should make analyze of website with the support of search engine result page analysis tool that can help you for analyzing and evaluate the websites that are based on the competitor website.

Website development based on the business requirements

There are various techniques as available in order to develop the well set of website design and you


should give more importance to website development because this is one of the key factor for SEO process. Some of the following questions are:

• Perhaps you are making the right choice of well coded with the proper analysis of website characteristics?
• Have you developed the website by using the SEO technologies?
• Perhaps you design website easy to be crawled and provides the text links for all of the web pages of your website?
• Do you use properly specify the Meta robots tags?
• Did you take the steps and eliminate the duplicate content as possible because the SEO Optimization should properly follow the content based on the business requirements?
• What is the time to loading your website and try to reduce the loading time?

So try to make use of the checklist because these things are related to the search engine optimization and you should make the several checklists with the support of SEO strategy. The essential things are HTML validation, spider view and page analysis of your website. These things are very essential for making the perfect content without any duplicate content and have the supportive tool for analysis the duplicate content and web SEO analysis tool.
 

Give the importance to link structure, URL and links :

You should give the importance to develop the solid link structure because this is the essential way of making the business website. Based on that, you should prepare the checklists related to the link structure and URL structure. The important resources are:

• Did you give more importance to the keywords in your URL structure?
• Do you dashes instead of underscore sign that make it your website URL?
• Have you ensured that your URL structures are not too lengthy or spammy?

Domain and hosting the website :

You should give the importance to both the aspects of domain and hosting because it can heavily affect the performance of your website based on the SEO Services process and essential checklists are:

• Does the domain name should contain the useful keywords?
• Do you understand the benefits of using the sub-domains?
• Have you selected the TLD of domain?

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15 SEO Tips For Beginners - 15 Way To Search Engine Optimization

SEO Tips for Beginners.

 Search Engine Optimization (SEO) is all about optimizing your blog to rank high in the Search Engine Results and thus increase overall visibility. Apart from unique contents and site design, it’s one of the most important aspects of blogging.Basically, what you are trying to achieve here is to figure out On What ‘Keywords’ you want the visitors to find your site and how to optimize the said ‘keywords’ to rank high & relevant in the Search Engine Results Page (SERP).Simply put, everything begins with what you have carefully chosen as “Your Keyword“. An example of mine are Blogging Tips for Beginners and Blog for Beginners which currently ranks #2 and #1 respectively.

If you are new to blogging concept and SEO in particular, I’ll like to share with you 15 SEO Tips to help improve your site’s ranking in the Search Engine Results, all without the usual jargon.


1. Keywords in <title> tag

One of the most important factor to rank high in your chosen keyword is to have it – your keyword – inside the <title> tag. The <title> tag is what appear in the clickable link on the search engine results page. In what I have came to learn is that what appears in the beginning is more important than what comes next.
To give you an idea, let’s take a look at 2 of my chosen keywords – Blog for Beginners & Blogging Tips for Beginners, as the former appears first follows by the latter, naturally Blog for Beginners appears higher than Blogging Tips for Beginners. However, this may not always be the case as other factors such the competitiveness of the keywords are equally important. What I’m trying to say is that you always put your Primary Keyword first.
Now if you are on WordPress, I’d recommend use of an indispensable Platinum SEO plugin to help you optimize your <title> without messing up your theme code.

2. SEO-Friendly URL

By default, WordPress set the permalink structure as www.domain.com/?p=12 which is a big NO NO for Search Engines Optimization (SEO). It doesn’t actually gives any indication to the robot what the url is all about.
In what I have came to learn, the optimal URL structure, according to Matt Cutt with his SEO tips, would be to use only the post title as part of the URL and don’t include the post date in your URL. Not only it is human-readable, more importantly it gives the maximum SEO benefits. How to Optimize Your URL For Search Engines.

3. Proper Use of Keywords in (<H1>, <H2>, <H3>)

Don’t expect the search engine to figure out which are the headlines – it won’t. Instead, use your keywords in the <H1>, <H2>, and <H3> tags to provide clues to the search engine. A good buddy of mine, PB has revealed The Best SEO Tricks Ever that shows you how to optimize your keywords within those headlines.

4. Keywords in Image <alt> tag

Indeed images speak a thousand words but Search Engine Spiders don’t read images, they only read the <alt> tag which is the textual description of the image. Hence, it is important to always provide a meaningful description of an image with your keyword within the <alt> tag. Why you should care with the image ALT attribute.

5. Anchor Text of Inbound & Outbound Links

What is Anchor Text? It’s the word within a hyperlink. Here’s an example, About Yan Susanto, in which “About Yan Susanto” is the anchor text. Not only it gives your readers an idea of about the content of the page you’re linking to, more importantly it tells search engines what the page is about. Used it wisely, it will boost your rankings in search engines, especially in Google. As a rule of thumbs, avoid using “click here” for an anchor text. (See the outbound links on #2 and #3)

6. Origin of Inbound Links

Besides the anchor text, it is your duty to ensure that the sites that link to you is not from bad neighbourhoods. The theory is that it’s better to have one inbound link from a reputable site (generally speaking, sites with greater Google PR are considered reputable) than to have one hundreds links from untrusted sites. Simply said, who links to you does matter.
It’s also important to note that inbound links from sites of similar niche has far more credibility in the eyes of Search Engine than that of unrelated ones. Where Do You Get The Best Quality Inbound Links?

7. The Power of Internal Linking

One important element of SEO that is often overlooked is Internal Linking which, in layman term, means the process of linking to other pages of your site within your archives. I can’t think of a better way to reactivate and rejuvenate the old and buried posts in your archive than to link them internally in your recent post.
You shouldn’t underestimate the power of internal linking in the distribution of your Page Rank – if any, to your internal pages and in helping to improve your search engine results. Link building is never enough without proper internal linking.

8. Links from Directories

I’m not a fan of free directories as IMO having tons of links from PR0 directories is useless and it can even be regarded as link spamming, but being listed in DMOZ Directory, Yahoo Directory and similar directories will certainly boost for your overall ranking. However, it is almost impossible to get into DMOZ without much of a credibility – and some says ‘certain form of connection from biased editors’. Still it’s one of those things that is worth your while.

9. <Description> metatag

Though metatags are becoming less and less important, there are two metatags that still matter in SEO, these are the <description> and <keywords> metatags. Both are still important from a human and search engine perspective. <Description> metatag is what you use to describe your site. In fact, this description is what the visitors see when your site appears on the search results. How to Create The Perfect Meta Description For Google (& Searchers)

10. <Keywords> metatag

While you are it, fill your <Keywords> tag with relevant keywords. Relevancy here means that every word within <Keywords> metatag must somehow appears somewhere within the body text. If not, it can be penalized for irrelevance and considered bad for your ranking. What’s The Best Keyword Meta Tags Formula?

11. Use of Robots.txt for Duplicate Content

Basically the purpose of creating a robots.txt file is to improve site indexation by telling search engine crawler to only index your content pages and to ignore other pages (i.e. monthly archives, categories folders or your admin files) that you do not want them to appear on the search index because it may lead to duplicate content issue.
If you are using WordPress, Syed Balkhi wrote a must-read Robots.txt Guide for WordPress – Avoid Duplicate Content.

12. Use of Sitemap

While Robots.txt instructs search engines which parts of your site to exclude from indexing, a Sitemap tells search engines where you’d like them to go. From a search engine perspective, sitemap is useful for better and faster indexing while a plain HTML sitemap with the use of plugin provides ease of navigation for your visitors.
As such, it is not uncommon to have 2 sitemaps of which one is created for human – your visitors and the other for search engine robots.

   1. For Search Engines – You can create a Google Sitemap online and add your Sitemap to your Google Webmaster account or if you are on WordPress, install Google (XML) Sitemaps Generator which will generate XML-Sitemap supported by most of the search engines.
   2. For Your Visitors – Clean Archives Reloaded generate a list of your posts sorted by months for better navigation. To see an example, have a look at my archives page.

13. Site Accessibility

Another fundamental yet often neglected factor that might affect your site ranking is the issue of accessibility. Often your site may be unaccessible due to broken links and wrong use of robots.txt that may cause your pages not indexed by Search Engines.
The solution: Broken Link Checker for WordPress will check and detect both internal and outbound links that don’t work and notifies you on the Dashboard of any broken links.

14. Keywords in First Paragraph

Put simply, search engines scan and expect that your first paragraph will contain the important keywords for the article. Make sure your keywords appear in the first paragraph of your content. If you do notice, in the first paragraph of this article, I place two primary keywords, SEO and blogging as part of my keyword optimization.

15. Keywords in Footer

Well, the first impression and the last impression usually makes the most remembered impression. A simple SEO trick of placing a link to your main page with your keyword as an anchor text could have a positive result in your search engine ranking.

Final Say
SEO is never intended to be a one-time effort. No success can be achieved overnight. It takes a lot of patience, commitment and the know-hows to succeed. All the above tips when applied may not push you into #1 but it will surely bring you one step closer to #1.
The key to SEO success is persuading search engines that your site is relevant in any search query. There are no hard and fast rules to SEO, it all boils down to the right mixture of quality content and quality inbound and outbound links with proper keywords optimization.
Good luck with your SEO. If you have any opinions or feedbacks, send them my way. I’m all ears.

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Top 5 Impressive Methods to Improve your “On-Page SEO Optimization”

In aspect one with this guides in order to SEO mastery we will be describing 5 various quick approaches to improve your “On-Page SEO Optimization”.
Firstly let’s define On-Page SEO shall most of us. On Site SEO (Search Engine Optimization) is what can be performed on the pages of your blog to maximize the potential performance it offers in Google and yahoo for your selected search phrases. This contains all the written text, pictures and also code defines your situation.
To ensure search engine robots accurately what your website is about and just what key terms you are usually targeting it’s important they can be found in the particular “website architectural mastery”. The underneath examples explain how you need to edit ones sites framework according in order to SEO very best practice.

1. Title construction:

First factors first, the particular title of which appears in the browser club should contain the keywords you are generally targeting.

2. URL anatomical structure:

It is another good idea to operate the keywords in the actual URL address. In addition to looking a good deal nicer what’s more, it adds “Search engine optimization juice” for your page since the keywords is being used. Amazing, proper? This in addition encourages people who link to your pages to utilize the Web site name as anchor written text.

3. Internal anchor text content:

Instead of using “find out more” or “click here” use keywords and phrases to link to your web pages, it facilitates Google better understand the content of the particular linking blog or page.

4. Unique Page metadata:

In your <head> of one’s page you should definitely have metadata and be sure for each page it can be different!

The written text written the following isn’t actually utilized by search engines to make your website rank, but it is significant for a person’s reader. Let’s keep in mind you needs to be building your blog for individuals, not only for search serp robots! Having a compelling verbal description here which includes your targeted keywords will probably really benefit click-via rates.

5. Usage of heading tags:

When building your internet site make positive you use the html going tags <h1>, <h2>, <h3>, etc. By employing these you are insanely putting it simpler for search engine robots to be aware of and evaluate which your web site is regarding, what would be the main topic and what exactly sub-topics are.

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Nile Marketing - 2013 SEO Solutions

2013 SEO Solutions


SEO Solutions

Get a leg up on your competition and develop your SEO solutions for the rest of the year. Start the summer with a new SEO plan that will get you noticed and on your way to getting even more social with your customers.

In case you are late to the party, it is becoming more apparent that the search engines are pushing SEO to the forefront. The days of companies gaming the system is over.

There were many businesses that learned their lesson the hard way after Google’s release of Panda and Penguin earlier this year, and 2013 is proving to be even more SEO driven. You have to understand that the goal of each search engine is to return the most relevant results to their users.

So here is where SEO and social media come into play. Those two marketing pieces actually go hand-in-hand. Once you set a plan in motion to sync those two aspects together, you will see a dramatic difference in your efforts.

SEO Friendly Content

Content has always been important but it is vital this year. The content on your site will have to be relevant, high quality and informative. It will have to be a perfect marriage of keywords and a style that is consumer friendly.

You will also have to update the content on your site frequently. One of the easiest ways to accomplish this is by having a blog on your site. A blog not only sets you up as an industry leader to your readers but it gives the search engines new content to crawl.

Mixing and Mingling

An important part of your SEO solutions must be social media. Some companies are sitting back and wishing it would go away and they are in for a rude awakening. Social media is how most of society engages with friends, family and the companies where they shop. It’s ok if you don’t know it all, just get out there and learn or hire an agency to help you.

Social media platforms like Facebook, Pinterest and Twitter allow you to interact with your audience in a friendly down-to-earth manner. These platforms allow you to potentially set your brand viral in a matter of minutes. Social media is the easiest way for your customers to also share your brand with their circle of friends.

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Is There Such Thing as Free Internet Marketing ??

Is there such Thing as Free Online Marketing?

Nile Marketing

Free online marketing – it does exist and you can achieve some of it through organic search rankings, different social media platforms and blog writing. These are all online mediums that are free and you can research any one of them easily on the internet. Now with said, remember the old saying – you get what you pay for. Using an experienced online marketing company is recommended but if you decide to go it alone, below are a few tips to get free online marketing for your business.

Organic Search Rankings

Organic search rankings are when search engines crawl the content of your site according to their algorithms and give your site a ranking. Then when a potential customer searches for a keyword, your site will hopefully be listed on the first page of results.

In order to achieve good organic ranking, your site will have to be optimized. This means your site is build in a way that makes it easy for search engines to crawl. Also, the content on your site will have to be optimized for SEO using targeted keywords. Your content will have to be relevant to your target audience. Finally, your content also has to read naturally so your customers understand your product and services.

Social Media Platforms

Social media is now even more important than ever before. The internet allows users to give opinion and comments about your products or services. Your goal is to position your company as reliable, dependable and one that easily interacts with its audience and customers on social media platforms.

For example having a company page on Facebook and interacting with your audience is key. This is a word of mouth platform that can give you free publicity if you do your part. Positive comments are key but even if you get a negative comment or review, your audience can see how you interact with that individual and you could spin it into a positive.

Blogs

Site blogs are a great way to keep relevant content fresh and new on your site. Make sure you post regularly and that the content positions you as the expert in your field. Also, make sure you are using keywords. A blog has two functions: to get better organic rankings and to answer and inform your audience.

Free online marketing is possible if you know what you are doing. But if you need help, don’t hesitate to look to an online marketing company to get the best rankings for your site.

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Nile Marketing - Two Ways Of Doing SEO

Two ways of doing SEO:


1.On-Page SEO

2. Off-Page SEO

By Nile Marketing

1. On-Page SEO

Is providing excellent content, right keywords,placing keywords on correct places, giving appropriate title to every web page. on-page optimization which covers what can be done on the webpages of the website. On-Page Optimizing can be defined as: factors effect on your web site that will be listed in the natural search engine optimization search engine webpages.

On-Page SEO Checklist:

Keyword selection, testing and research
Meta Description tag
Internal linking technique
H1 tags
URL structure
ALT tags
Keyword density
Content
Site maps
Assume results in 6-12 months

Common mistakes in on page SEO:

Duplicate content
URL variants
Off-site images
Duplicate tags






On Page Optimizing Factors:



1. Keyword Research – Keywords are the most important in Seo see that the right keyword is optimized for your web page. Keywords are strings that describe the content of your web site best .Use Google Keyword Suggestion Tool which allows you to type in a word or phrase associated with the subject.

2. Optimize Keywords in URL –Create sure your URL is optimized for search engines and fill your website with keywords appropriate to the topic. Create your file names appropriate to the content contained with-in the site .


3. Optimize Keywords in Title Tag – The title tag is most important to increase your search-engine positions for a particular keyword or keyword phrase. Search-engines will show the title tag at the top of each product in the listings web page (SERPs). Minimize your title tags to 65 characters.

4. Optimize Keywords in Description Meta Tag – Optimize every meta description tag on your web site because they are displaying information that visitors see your site is listed in the search engine results pages.They are essential in increasing user click-through from search engine result pages (SERPs).Note that your post should not to exceed 160 characters.

5. Optimize Keywords in Heading Tags –h1, h2, h3 tags – Use the header tags to implement importance to subjects on your web page and consist of keyword words or phrases .The h1 tag should be just like the title tag and use only one h1 tag for your article, however recurring h2 lower tags are acceptable are appropriate.

6. Optimize Keywords in Anchor Text – Anchor-text is linkable terminology that would be involved in your routing to outside resources, and inner linking within your site.Visitors should have easy route to linking webpages from every page of your website will help decrease your jump rate.

7. Optimize Keyword Density – Keyword Density is number of times your keyword or keyword appears on the site , versus the number of words on the site.

8. Text Modifiers to Emphasize Your Keywords – Use the BOLD or STRONG tags to emphasize your keyword or keyword phrase at least once.

9. Optimize Image ALT tag - Image optimizations are involved in SEO best methods and help in identifying relevance as spiders crawl the site. Name the pictures with dash-separated search phrases, and complete the Alt feature with a short descriptive phrase and dont use same Alt Image tag more than once.



2. Off-Page SEO

Off page SEO is doing things off site to improve your sites internet seo positions. The only thing you can do off site to increase your positions is build up more links. More links will generally lead to better Google PageRank and better internet seo positions This includes link-building, increasing link-building by submitting in open directories, google, exchanging links etc.


Directory Submission
Social Bookmarking
Article Submission
Classifieds Submission
Blogging
Forum Postings
Search Engine Submission
Press Release Promotion
PPC
Answers



SEO techniques are classified into two broad categories:

1. WHITE HAT SEO:



An SEO strategy is considered as White Hat if it follows the followings:

If it is in accordance to the search engine rules.
If it does not includes any fraud.
It guarantees that the content a look for search engine crawls
It guarantees that a Web Page content created for the users and not just for the search engines.
It guarantees the high quality of the web pages
It guarantees the useful content available on the web pages.


2. BLACK HAT SEO:


Redirecting users from a web page that is built for search engines to one that is more individual friendly.
Serving one edition of a web page to look for website optimization spiders/bots and another edition to human visitors. This is known as Cloaking SEO tactic.
Using Hidden or invisible text or with the site background color, using a tiny font size or hiding them within the HTML code such as "no frame" sections.
Repeating keywords in the Meta tags, and using keywords that are unrelated to the site's content. This is known as Meta tag stuffing.
Determined position of keywords and phrases within a web page to raise the search term count, variety, and density of the site. This is known as Keyword stuffing .
Developing low-quality websites that contain very little material but are instead stuffed with very identical key material. These webpages are known as Doorway or Gateway Pages.
Reflection websites by hosting multiple websites all with conceptually identical content but using different URLs.
Developing a fake copy of a popular web site which shows material just like the original to a web spider, but redirects to irrelevant or harmful web websites. This is known as Page hijacking.


SEO Major Benefits:

SEO can improve the variety of visitors who search for your products or services .
To research important activities of search engine optimization can make your website more available to all users.
You can focus on users who are looking for items which are exactly relevant to your company and improve brand credit and identification.
Writing content which are carefully relevant to your product becomes to improve public protection.
To achieve your company's objectives SEO is necessary if you are doing internet business.

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Nile Marketing - What You Need to Know Before Developing Your 2013 SEO Plan

What You Need to Know Before Developing Your 2013 SEO Plan :

SEO is Dead :

On the contrary search engine optimization (SEO) is evolving and you need to clear the dust off your old SEO plan. The new year is here and you need to make your resolution to get on board with the new SEO strategies.

The days of writing only with the search engines in mind or tricking the algorithms is over. The search engines are wise to those games and they are continually upgrading their guidelines to improve the results they provide to users.

For this new year, it is important for you to develop an SEO plan that encompasses social media, relevant content and targeted keywords.

Get Social :

Social media is here to stay so get use to in and join in on the fun. It is the way most people share information with their friends and family. Search engines are now starting to tap into social media and using it to return more and more relevant results to users. Rumor has it, Google wants to eventually rank sites according to their social signals.

Engagement with your audience is important and definitely what your customers expects now-a-days. Consumers no longer want to purchase services or products from a faceless corporation. They want to get to know the values and mission of your company. Communicating at a grassroots level is a simple way to interact with your target market.

Get Relevant :

You can’t just publish fluff stuffed with keywords and think that’s enough to satisfy the search engines. Your content has to be relevant to your site and industry. The site content needs to be updated often and written in a way that is easily crawlable by the search engines.

Keywords and phrases are important but it must not disrupt the integrity of the writing. Hiring an SEO writer is a good investment as they are familiar with an SEO plan. They are masters at weaving together all the intricate components while delivering interesting readable content.

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Marketing a Business Online is Simple

Marketing a Business Online is Simple :

Marketing a business online is easier than you might think. The days of just using traditional marketing are over. With more and more consumers turning to the internet to gather information and make purchases, you should plan on developing an online marketing campaign. Hiring the pros at an online marketing firm, can really get your business the exposure it needs.

An online marketing agency will help you brand your company and introduce it to millions on the Web. Organizations can no longer remain faceless. Marketing a business in today, means developing a relationship with your consumers. Below is a list of action items that an agency will include in an online marketing campaign to get your company’s brand noticed.

Build a Website :

First things first, your business need an optimized website. Your site has to be built to accomplish these important functions – easy for your customers to navigate, contain information your customers are seeking, be designed so it can be crawled by search engines and has relevant, keyword rich content.

Search Engine Optimization :

Search engine optimization or SEO is vital to any online marketing plan. A site that is fully optimized for SEO will get ranked better in the search engines than one that is not. This mean that your customers can easily find you when they are searching specific search terms. As stated above, the content needs to have targeted keywords sprinkled in and the content must be consistent with the services or products you offer.

Social Media :

Marketing a business using social media is one of the most important things you can do. Using platforms like Facebook and Twitter allows you to interact with your audience at a more personal manner. It also makes it easy for your customers to brag about your company to their friends and family. It’s the newest form of marketing by word of mouth.

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Nile Marketing – The Marketing Company :

Nile Marketing – The Marketing Company :

Nile Marketing is the marketing company to turn to when you need experts to help you launch a successful online marketing campaign for your large or small business.

Whether you need to brand your new business or rebrand your existing business, the marketing gurus at Nile Marketing will work with you to hash out a complete internet marketing plan. From branding to online marketing to public relations, we are here to help your business flourish.

Branding is the foundation to a successful marketing strategy. We will design a brand for your business that will clearly and effectively communicate your company’s motto and product to your target audience.

As the marketing company, we will develop an internet marketing plan that will include search engine optimization (SEO), pay per click (PPC), linking strategies, social media and website design elements. Having an optimized site will help it to rank better in the search engines which will drive more traffic to your site.

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Nile Marketing - What is Social Media Marketing ??

What is Social Media Marketing ??

Do you know the basics of social media to answer the question what is social media marketing? Social media marketing is the plan you design and execute to gain an online audience and more effectively sell your services or product.

By effectively using social media sites like Facebook, Twitter, etc., you can introduce your organization to the online community andcommunicate with your target audience. Just remember to post relevant content, images or videos on a regular basis, listen to your audience and respond to comments and posts in a timely manner.

Now that you can effectively answer what is social media marketing, do you know which social media sites you should use to promote your business?

Facebook :

Facebook is an easy-to-use platform that is popular with a wide age range and can give your website more exposure. It makes it simple for your company to post pictures, events, videos, comments and so much more. Facebook gives you the opportunity to get on a personal level with your co-workers, audience and customers. It’s also easy for your audience to pass your site along to their friends giving you word-of-mouth exposure.

Twitter :

Twitter can give your business the same exposure as Facebook but with less content. Use this social media site to send out quick content blasts that will drive your audience to your Facebook or company site where they can get more information. The tweet and re-tweet options make it easy for your customers to share your information with their network.

Linkedin :

Out of all the social platforms, Linkedin is more of a professional networking site. Your company can position itself as an industry expert and connect with other professional in the same market. This is a site where you wouldn’t post about a sale you’re having, but instead, informative articles about the product or services your organization offers.

There are more social media sites that you can explore but the three sites listed above are a good start to get your business plan in the social media marketing realm.

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Do You Know How to do SEO ??

Do You Know How to do SEO ??

If you have a website then you need to at least know the basics of how to do SEO. Search engine optimization is key to getting your site ranked high and attracting the correct target audience for your business. Below is a quick rundown of some of the high-level basics of SEO.

Keywords :

Using targeted keywords and phrases help search engines like Google, Bing and Yahoo! easily find and rank your site. Whether you are targeting a local or national audience, the correct keywords will position your site to get you the customers you want for your business.

Keywords need to be placed in :

Metatags
Headlines
Sub-headlines
Content
The alt tag of all images on the site
URLs

Content :

Unique, relevant and keyword rich content is the most forgotten component of how to do SEO correctly. Having SEO optimized content will help your site rank higher and make it easier for your customers to find. Fresh content should also be added to your site in a regular manner to keep high ranking consistent. Investing in a good SEO writer will make it much easier to keep your content updated and also exposed on Facebook and Twitter.

Linking :

Interlinking and outbound is another part of a good SEO plan. It is important to have your content interlinked to other relevant pages within your site. Also, developing a back linking strategy is vital to getting link backs from reputable sites to help your reputation and ranking.

Site Design :

The way your site is designed and implemented can greatly affect your SEO rankings. For instance, spiders cannot read Flash, so if your site is completely designed using Flash, chances are your site will not rank at all with search engines. You can get around this issue by adding text description within your website’s code to give the spiders something to read and rank.

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Nile Marketing - Boost Business with Email Marketing Services

Boost Business with Email Marketing Services :

Instead of using the traditional direct mail marketing, more and more companies are finding it more advantageous to use email marketing services. It is convenient, faster and more cost effective to engage in an email marketing campaign than using direct mailers.

Keep in mind that with an email campaign, your customers can receive your message any time of the day. Customers have 24 hour access to their email with the use of smartphones and other devices. With a direct mailer, receipt is dependent on when the postal service delivers to the customer’s address and when your customer checks the mail.

Email marketing services offer different kinds of emails to target your audience at different points. You can send emails to attract, inform and retain customers. The goal of an acquisition email campaign is to acquire new customers. You want to send them sales driven emails that will point them to your site to make a purchase.

You also want to keep current customers up-to-date on your current products and services, news and events or new products and services. You want to be able to try and upsell or cross sell them with these types of emails. A good way to do this is to send out an informative newsletter email.

Finally, you want to retain your current customers with a retention email campaign. These emails could be anything from a loyalty program to a special promotion to welcome them back.

Another aspect of email marketing is that it allows you to track emails so you can quickly identify what is working and what you need to improve on to reach more consumers. Email marketing services will produce reports to let you view who read the emails, which links were clicked on, which emails were forwarded, how many individuals unsubscribe and which email addresses are bounced back.

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The Importance of Internet Marketing

Importance of Internet Marketing :-

As today’s world becomes more and more dependent on technology and our need for instant gratification intensifies, the use of the internet in marketing is a sure must. Mailers and flyers are almost a thing of the past as more and more people turn to the internet for answers.

Internet marketing is a 24/7 in-your-face way to get the attention of your target audience, while direct mail pieces waste away unseen in a pile on a desk somewhere. Let go of the clunky printing press and choose email campaigns, search engine marketing (SEM) and mobile advertising.

As society goes for a greener way of living and chooses paperless options, email campaigns are good option to target your audience. Since email is accessible from most computers and mobile devices, you can be sure your email advertisement can be viewed at almost any hour of the day.

A well implemented SEM strategy can get your business or product seen by millions on the internet. By optimizing the content on your website with a search engine optimization (SEO) campaign and running pay per click (PPC) ads on the internet, you can target your audience more effectively and improve your return on investment (ROI).

Social media is yet another aspect of using the internet in marketing to catapult your business in front of your audience. It is a platform that allows business, large or small, to interact in a personal level with its audience. Social media like Facebook and Twitter allows you to add a personal touch to the otherwise impersonal internet medium.

Since the internet is more portable now-a-days with mobile phones and small notebooks, you have to make sure your site and ads are compatible with those platforms to further increase your reach to your audience. Take advantage of every medium to get your advertisements and website seen by more potential customer at any given time of the day.

Whether your business is local, national or international, marketing on the the internet will be a huge benefit for your company. Internet in marketing is no longer something of the future – it is here and you need to get on board. Let our experts here at Webranx help you get an internet marketing campaign implemented today.

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How to Create an Effective Contact Form ??

How to Create an Effective Contact Form ??

An essential element that creates a bridge between website owners and their customers is a good contact form. It creates a pathway for you to receive suggestions, feedback, and sell your products and/or services.

There are several key components that must be included in even the most basic form. These include fields for the sender’s name, ways to get in touch with them, and a message. A clear send or submit button should also be included. A quick failure will be guaranteed if you do not meet these basic requirements. The form should be short and to the point. It should not be too lengthy. A user will most likely abandon ship if too much is required.

Your contact form should be structured in a simple format which leads from who is sending the message to what they say or ask for. A complicated form will lead to confusion and a failed attempt to contact you. Offering a tab through is extremely helpful and is vitally important for your form to be effective. For instance, do not structure your form so that if a user tabs from one field to what they expect to be the next field instead brings them to the page header.

Submission of the form is another key component that must not be overlooked. You must consider your audience when choosing your “send” button. “Send” and “submit” are the two most common choices. Once their message has been submitted, a user will expect confirmation that the action was successful and that their message has been received. A message such as “Thank you – your message has been sent” will leave the user feeling confident about their action.

In order to avoid the total loss of communication between you and a user, you must offer additional ways to contact you by including your address and phone number.

In conclusion, a contact form should make it easy and pleasurable for a customer to contact you. Incorporating these basic components will increase the chances of them getting through to you and may lead to a sale or networking opportunity.

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