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Wednesday, May 15, 2013

Nile Marketing - Website Design Trends for 2013






Website Design Trends for 2013

It’s not just your clothes and your style that need to stay up-to-date — so does your website. Nothing screams ‘my mentality is stuck in the past’ like a site that has not been redesigned since the late 90s. It is all about first impressions, so your site better keep up with the times.

But let’s be clear – I’m not just talking about how your site looks. It’s not that simple. I’m talking about how your site is built. Forget about tables and flash…think bigger…think along the lines of sliding images and responsive design.

Sliders on Pages

Look for sites taking advantage of having multiple sliders that continually rotate at the top of each page. It is most common on home pages. The sliders usually contain a graphic or image and a catchy marketing message.

Responsive Design

Now here are two words that are highly important if you want your site to keep you in business — responsive design. Your site needs to be able to easily adapt to the different mediums your customers are using: smart phones, laptops, desktops and tablets.

Mobile Display Option

Since just about everyone has a smart phone, it is impossible to know if your customers are using desktops or their phones to visit your site. Make it easy on yourself and your customers and build your site to be mobile friendly. This allows your customers to choose if they want to look at the mobile site or the full version when on their smart phones.

Retina Display

With every new gadget that comes out, means more changes to your site. Now that computers and tables have retina display capabilities, your site needs to catch up with technology.

Need a cutting-edge site with the latest bells and whistles? Just contact us today and we can design and build a site for you that will blow your competitors away.

Nile Marketing - 2013 Graphic Design Trends






2013 Graphic Design Trends

Just like the fashion industry, graphic design styles change with each passing year. This year, 2013, is no different. Check out the latest graphic design trends that will have your website looking fresh, clean and up-to-date.

Clean Look

This year it’s all about white space, which gives the site a clean simplistic look that is easy on the eyes. Not to mention it makes it easier to send a clear message to the audience which action you want them to take when they land on your site.

Original Art

2013 is all about large images and infographics that are eye catching as well as original. More and more designers and photographers are making the effort to create original illustrations and photographs for websites. This trend can really bring originality and sincerity to your site. Not to mention, set you apart from the competition.

Typography

They days of being confined to 3-4 fonts are over. As seen last year and continuing to this year, designers are using a variety of rich fonts to make your brand stand out clearly and creatively in the crowd. Vintage and retro typography have really made a comeback and will continue to be the trend.

Interaction

Gamification is the name of the game. Flashing annoying ads are a thing of the past. Today, you have to engage your audience and get them to interact with your ad or website. A small reward can go along way to bringing in new customers and retaining current customers.

Colors

What’s hot on the catwalk is hot on the web. Look for this year’s vibrant and bold fashion color palette to walk off the runway and right onto your favorite site.

If you want to freshen up the look of your site and stay ahead of the competition, contact us today. One of our design experts will be happy to craft a new look for your website.

Tuesday, May 14, 2013

Nile Marketing - Free Google SEO Tools






Free Google SEO Tools

Learn how your personal or company website can benefit greatly from some of the free Google SEO tools. These online tools will help you optimize and analyse your site to ensure you are running an effective search engine optimization campaign.

The free Google SEO tools are designed to be easy to use. You can find tutorials and help online to assist you in getting the most out of each tool.

Google Adwords Keyword Tool

The Google Adwords Keyword Tool will help you get a good idea of which keywords and phrases you will need to use in your content to drive the correct traffic to your site.

Google Analytics

You can install Google Analytics to your site to review reports and statistics to let you know how your site is doing. You will be able to see your visitors’ behavior, measure conversion, view traffic trends and more. This can assist you in identifying where you need to optimize your site.

Google Webmaster Tool

With the Google Webmaster Tool you will be able to see how Google is ranking your site. You can view data that will let you know where Google is having trouble crawling your site. This information is vital to let you know where you have to architecturally make changes to your site so it is easy for Google and other search engines to crawl and rank it.

Google Alerts

Another great component to the Google SEO Tools library are Google Alerts. You can sign up for these email alerts to stay abreast of trending topics in your industry. You choose to receive the email alerts daily, weekly or monthly. They are filled with informative blogs, websites links and news articles.

Google+

Tap into social media by adding your business to Google+. You will be able to connect with your audience and increase backlinking to your site. This will help you to get your brand out to your consumers at the grassroots level.







2013 SEO Solutions


SEO Solutions

Get a leg up on your competition and develop your SEO solutions for the rest of the year. Start the summer with a new SEO plan that will get you noticed and on your way to getting even more social with your customers.

In case you are late to the party, it is becoming more apparent that the search engines are pushing SEO to the forefront. The days of companies gaming the system is over.

There were many businesses that learned their lesson the hard way after Google’s release of Panda and Penguin earlier this year, and 2013 is proving to be even more SEO driven. You have to understand that the goal of each search engine is to return the most relevant results to their users.

So here is where SEO and social media come into play. Those two marketing pieces actually go hand-in-hand. Once you set a plan in motion to sync those two aspects together, you will see a dramatic difference in your efforts.

SEO Friendly Content

Content has always been important but it is vital this year. The content on your site will have to be relevant, high quality and informative. It will have to be a perfect marriage of keywords and a style that is consumer friendly.

You will also have to update the content on your site frequently. One of the easiest ways to accomplish this is by having a blog on your site. A blog not only sets you up as an industry leader to your readers but it gives the search engines new content to crawl.

Mixing and Mingling

An important part of your SEO solutions must be social media. Some companies are sitting back and wishing it would go away and they are in for a rude awakening. Social media is how most of society engages with friends, family and the companies where they shop. It’s ok if you don’t know it all, just get out there and learn or hire an agency to help you.

Social media platforms like Facebook, Pinterest and Twitter allow you to interact with your audience in a friendly down-to-earth manner. These platforms allow you to potentially set your brand viral in a matter of minutes. Social media is the easiest way for your customers to also share your brand with their circle of friends.


Nile Marketing - Which Website Marketing Services are Right for You



Which Website Marketing Services are Right for You

Whether you are going to do it yourself or hire an online marketing agency, you need to know which website marketing services are right for your company. You want to ensure you have an effective online marketing strategy to get your target market engaged with your brand.

Most agencies will offer a package of website marketing services tailored to your specific needs. Your plan will include services that target your demographics and will bring in and retain quality customers.

Website Design

You will need a website that is built with search engine optimization (SEO) in mind. The architecture of the site has to be designed so that the search engines can find it, easily crawl it and rank it accordingly. It also has to be designed to be easily navigated by your customers.

Social Media

Launching a social media campaign on platforms like Facebook, Twitter, Pinterest and more will give you a broad online presence. Most people today use social media to inform their friends and family of their interests. Having your brand in the social media medium will make it that much easier for your audience to spread the word about your services or products.

SEO Strategy

Having an SEO strategy will make your content more attractive to search engines like Bing, Yahoo! and Google. The higher you rank with the search engines, the easier it is for your target market to find your site. SEO can also help your site be informative, relevant and up-to-date.

Blogs

Including a blog section on your site is key to keeping the site continually updated with fresh content. Not only do search engines love this, your customers will too. New content that positions you as an industry expert is important to attracting new customer and retaining your current customers.

Implementing these website marketing services into your overall online marketing plan will give you a heads up against your competition. If you are not sure which services would benefit you the most, hire an online marketing agency so they can customize a plan to get you above your competition.
Nile Marketing - Marketing Your Website






Marketing Your Website

Marketing your website is the most effective step you can take to showcase your brand, services and products to your target market. Just because you build a flashy site doesn’t mean people will automatically know about it.

Developing a results driven online marketing strategy will help you organize the steps you need to take to get your website noticed by potential customers and the search engines. Remember to focus on quality and not quantity. Driving quality customers who are interested in your products and services is more important than getting 100 customers that are uninterested and will click off your site.

Even before you build your company site, you should make a plan on how you will market your website. Making sure your site is build in an SEO friendly manner will help search engines to see it and rank it properly. Also having SEO optimized content will help you rank higher with search engines like Google and Yahoo!

Having a blog on your site and posting relevant content frequently will help keep your site fresh and fully optimized. Also guest blogging will help connect your site to other relevant sites to help you with search engine rankings. It also helps you grow your customer base as your brand will be put in front of more potential customers.

Marketing your website cannot all be done for free. You will have to spend money to make money. Run a pay-per-click (PPC) campaign to effectively target your audience. Also if it fits your demographics, post ads on sites like Facebook.

You will also want to run a re-targeting campaign. Re targeting uses cookies which are placed on the computers of the visitors that come to your site. Once they leave your site, the cookie will show them ads which will drive them back to your site. This is an effective way to bring a customer back who went to your site, browsed and left.

These are just a few ideas to add to your plan when marketing your website. An online marketing agency can help you plan your online strategy to get you a good return on your investment.

 Nile Marketing Company - Is There Such Thing as Free Online Marketing ??






Is there such Thing as Free Online Marketing?

Nile Marketing

Free online marketing – it does exist and you can achieve some of it through organic search rankings, different social media platforms and blog writing. These are all online mediums that are free and you can research any one of them easily on the internet. Now with said, remember the old saying – you get what you pay for. Using an experienced online marketing company is recommended but if you decide to go it alone, below are a few tips to get free online marketing for your business.

Organic Search Rankings

Organic search rankings are when search engines crawl the content of your site according to their algorithms and give your site a ranking. Then when a potential customer searches for a keyword, your site will hopefully be listed on the first page of results.

In order to achieve good organic ranking, your site will have to be optimized. This means your site is build in a way that makes it easy for search engines to crawl. Also, the content on your site will have to be optimized for SEO using targeted keywords. Your content will have to be relevant to your target audience. Finally, your content also has to read naturally so your customers understand your product and services.

Social Media Platforms

Social media is now even more important than ever before. The internet allows users to give opinion and comments about your products or services. Your goal is to position your company as reliable, dependable and one that easily interacts with its audience and customers on social media platforms.

For example having a company page on Facebook and interacting with your audience is key. This is a word of mouth platform that can give you free publicity if you do your part. Positive comments are key but even if you get a negative comment or review, your audience can see how you interact with that individual and you could spin it into a positive.

Blogs

Site blogs are a great way to keep relevant content fresh and new on your site. Make sure you post regularly and that the content positions you as the expert in your field. Also, make sure you are using keywords. A blog has two functions: to get better organic rankings and to answer and inform your audience.

Free online marketing is possible if you know what you are doing. But if you need help, don’t hesitate to look to an online marketing company to get the best rankings for your site.

Friday, May 10, 2013

Nile Marketing



Nile Marketing - Is Facebook Advertising a Good Investment?


In 2012,BBC tested Facebook Advertising by putting out ads for a fictitious small business dubbed VirtualBagel. For one week, BBC ran display ads to boost fan page likes. The conclusion at the end of the week: Facebook ads are a waste of money.

Very bad news for online marketers and small business owners, right? Not necessarily.

It does not take much examination of BBC’s experiment to find some serious design flaws. BBC’s study design misused one of Facebook’s key value propositions — robust demographic targeting. Success with Facebook advertising relies heavily on efficiency and precision. You cannot simply jump in blind and expect immediate results.

Use of Multifaceted Social Targeting Features is Key

On Facebook’s advertising platform, marketers are able to target campaigns based on many different factors such as location, age, gender, interests, community connections, and many more.

If you are not leveraging at least two of these advanced targeting features in your Facebook advertising campaign, you are not fully utilizing the platform tools that are available.

In order to develop a strong end goal of achievement for your campaign, you should first ask yourself some core questions:
What are your campaign goals?
Who is your target audience?

Facebook Display Ads Work Best to Promote Brand Awareness

Facebook display ads are designed to be visually appealing. With a small thumbnail image, you can show your product or another attention-grabbing photo, encouraging more engagement overall. This is an advantage over Google Adwords PPC campaigns.

Social Connections

If you are deciding whether or not to advertise on Facebook, don’t forget to factor in the platform’s social component. The ads you run on Facebook will be seen not only by the audience your are specifically targeting, but also by their social connections as well. This effect is embedded in the social nature of the site in and of itself. For marketers, this means that these residual organic connections lower the average cost of acquisition per user.

To Sum It Up

Facebook advertising is not a platform that works for every company or product. This is why it is very important to know how and why you are using the platform from the outset. For example, a direct response ad campaign to an e-commerce site would not be a good fit for Facebook (people are on Facebook to be social, not to shop). On the other hand, a branding campaign works perfectly for Facebook.





Brand Development Strategy Simplified - Nile Marketing


Even though brand development is not a new concept, many business owners still do not completely understand the concept or its importance. Similarly, it is a myth that brand development initiatives need to be multi-million dollar campaigns to be successful.

Understanding the basic principles of brand development can give you perspective on your own current brand and marketing plans. Here are three key elements to any branding strategy:

1. Who are you?

The first step in developing a brand is to clearly define what your brand is and what you want it to stand for. How will any marketing tactics communicate the value of your brand if you, yourself do not have a solid understand of your brand?

2. Who needs to know?

This is just another way of saying “Who is your target market?”– and “everyone” is not a valid answer. To determine who is your target market, first write down every relevant element of your ideal customer’s persona: age, gender, location, education level, relationship status, ethnicity, interests, etc (it is just fine to have more than one ideal customer persona).

Knowing your different customer personas will help you to craft the message that you are trying to communicate to them, and to highlight the relevant aspects of your product or service that will be valuable to them.

3. Why should they care?

Now that you know exactly who you are, and who your ideal customer is, its time to figure out why that customer should care.

4. Social Connections

If you are deciding whether or not to advertise on Facebook, don’t forget to factor in the platform’s social component. The ads you run on Facebook will be seen not only by the audience your are specifically targeting, but also by their social connections as well. This effect is embedded in the social nature of the site in and of itself. For marketers, this means that these residual organic connections lower the average cost of acquisition per user.

To Sum It Up

Facebook advertising is not a platform that works for every company or product. This is why it is very important to know how and why you are using the platform from the outset. For example, a direct response ad campaign to an e-commerce site would not be a good fit for Facebook (people are on Facebook to be social, not to shop). On the other hand, a branding campaign works perfectly for Facebook.

Wednesday, May 1, 2013

Nile Marketing Google AdSense



Google AdSense :



What's Google AdSense ??



Increase earnings from your online content. An simple way to generate earnings from your online content. Google AdSense is a program run by Google Inc. AdSense has become a popular in developing and putting banner advertising on a website and has been important for promotion income to small websites that do not have the sources for developing promotion sales to produce income.

EASY WAY TO PRODUCE INCOME ONLINE

Get paid for showing focused Search engines ads on your website.
Personalize ads to go with your website's look and feel.
It's free with AdSense, you'll pay nothing, spend little time on set-up.
Earn cash from your website.



GOOGLE ADSENSE


Actions to generate income from Google adsense program:


Stimulate Google adsense for your web site

To Implement Google adsense account check out http://www.google.com/adsense and complete the approval and validate an e-mail that Search engines will deliver you. If you ownseveral websites you need to make use of only once. After this Search engines will assess your website and follow-up with you e-mail within 2-3 days. If your system is approved you will be able to sign in to your ad feeling account.



Putting Google adsense Ads on your web site

Logon to your adsense account and choose the appropriate ads for your website. Then duplicate the ads value and insert on your websites. Once you copied and pasted the value on your websites, next step is to publish your websites. Putting the Ads properly is very transfer for excellent income.


Ads on the Top of the Page


Advertisements at the top of the site execute well. Find the ads structure which blends with your web page design and shade.

Ads on the end of the Page


Ads on the end of web page does not execute well. So, don't focus on the end web page ads.


Ads on the right bar


Usually the right bar is for website routing, usually right side ads functions best.


Ads on the remaining bar


The remaining bar ads performance is also excellent.

Observe You Earning


Now your website is generating for you. Your website will generate while you are getting to sleep. You can logon to the Google adsense account and check your income.
SEOprofiler SEO software

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