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Friday, June 14, 2013

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How To Make A Proper Website ?? A Web Development Standards Complete Checklist


A web standards checklist :


  • The term web standards can mean different things to different people. For some, it is 'table-free sites', for others it is 'using valid code'. However, web standards are much broader than that. A site built to web standards should adhere to standards (HTML, XHTML, XML, CSS, XSLT, DOM, MathML, SVG etc) and pursue best practices (valid code, accessible code, semantically correct code, user-friendly URLs etc).

.com
  • In other words, a site built to web standards should ideally be lean, clean, CSS-based, accessible, usable and search engine friendly.

About the checklist :


  • This is not an uber-checklist. There are probably many items that could be added. More importantly, it should not be seen as a list of items that must be addressed on every site that you develop. It is simply a guide that can be used:* to show the breadth of web standards* as a handy tool for developers during the production phase of websites* as an aid for developers who are interested in moving towards web standards




websites



  • The checklist
  • Quality of code
  • Does the site use a correct Doctype?
  • Does the site use a Character set?
  • Does the site use Valid (X)HTML?
  • Does the site use Valid CSS?
  • Does the site use any CSS hacks?
  • Does the site use unnecessary classes or ids?
  • Is the code well structured?
  • Does the site have any broken links?
  • How does the site perform in terms of speed/page size?10. Does the site have JavaScript errors?
  • Degree of separation between content and presentation
  • Does the site use CSS for all presentation aspects (fonts, colour, padding, borders etc)?
  • Are all decorative images in the CSS, or do they appear in the (X)HTML?





  • Accessibility for users
  • Are "alt" attributes used for all descriptive images?
  • Does the site use relative units rather than absolute units for text size
  • Do any aspects of the layout break if font size is increased?
  • Does the site use visible skip menus?
  • Does the site use accessible forms?
  • Does the site use accessible tables?
  • Is there sufficient colour brightness/contrasts?
  • Is colour alone used for critical information?
  • Is there delayed responsiveness for dropdown menus (for users with reduced motor skills)?
  • Are all links descriptive (for blind users)?


  • Accessibility for devices.
  • Does the site work acceptably across modern and older browsers?
  • Is the content accessible with CSS switched off or not supported?
  • Is the content accessible with images switched off or not supported?
  • Does the site work in text browsers such as Lynx?
  • Does the site work well when printed?
  • Does the site work well in Hand Held devices?
  • Does the site include detailed metadata?
  • Does the site work well in a range of browser window sizes?


inernet


  • Basic Usability
  • Is there a clear visual hierarchy?
  • Are heading levels easy to distinguish?
  • Does the site have easy to understand navigation?
  • Does the site use consistent navigation?
  • Are links underlined?
  • Does the site use consistent and appropriate language?
  • Do you have a sitemap page and contact page
  • Are they easy to find?8. For large sites, is there a search tool?
  • Is there a link to the home page on every page in the site?
  • Are visited links clearly defined with a unique colour?


  • Site management.
  • Does the site have a meaningful and helpful 404 error page that works from any depth in the site?
  •  Does the site use friendly URLs?
  • Do your URLs work without "www"?
  • Does the site have a favicon?



Quality of code:


code
  • Does the site use a correct Doctype?


A doctype (short for 'document type declaration') informs the validator which version of (X)HTML you're using, and must appear at the very top of every web page. Doctypes are a key component of compliant web pages: your markup and CSS won't validate without them.



CODE :

http://www.alistapart.com/articles/doctype/
http://www.w3.org/QA/2002/04/valid-dtd-list.html


http://css.maxdesign.com.au/listamatic/about-boxmodel.htm
http://gutfeldt.ch/matthias/articles/doctypeswitch.html
  • Does the site use a Character set?


If a user agent (eg. a browser) is unable to detect the character encoding used in a Web document, the user may be presented with unreadable text. This information is particularly important for those maintaining and extending a multilingual site, but declaring the character encoding of the document is important for anyone producing XHTML/HTML or CSS.



CODE :

http://www.w3.org/International/tutorials/tutorial-char-enc/


http://www.w3.org/International/O-charset.html

web development
  • Does the site use Valid (X)HTML?


Valid code will render faster than code with errors. Valid code will render better than invalid code. Browsers are becoming more standards compliant, and it is becoming increasingly necessary to write valid and standards compliant HTML.



CODE :

http://www.maxdesign.com.au/presentation/sit2003/06.htm


http://validator.w3.org/


  • Does the site use Valid CSS?


You need to make sure that there aren't any errors in either your HTML or your CSS, since mistakes in either place can result in botched document appearance.



CODE :

http://www.meyerweb.com/eric/articles/webrev/199904.html


http://jigsaw.w3.org/css-validator/


  • Does the site use any CSS hacks?


Basically, hacks come down to personal choice, the amount of knowledge you have of workarounds, the specific design you are trying to achieve.



CODE :
http://www.mail-archive.com/wsg@webstandardsgroup.org/msg05823.html


http://css-discuss.incutio.com/?page=CssHack



http://css-discuss.incutio.com/?page=ToHackOrNotToHack



http://centricle.com/ref/css/filters/

  • Does the site use unnecessary classes or ids?


I've noticed that developers learning new skills often end up with good CSS but poor XHTML. Specifically, the HTML code tends to be full of unnecessary divs and ids. This results in fairly meaningless HTML and bloated style sheets.



CODE
http://www.clagnut.com/blog/228/


  • Is the code well structured?
Semantically correct markup uses html elements for their given purpose. Well structured HTML has semantic meaning for a wide range of user agents (browsers without style sheets, text browsers, PDAs, search engines etc.)



CODE :
http://www.maxdesign.com.au/presentation/benefits/index04.htm


http://www.w3.org/2003/12/semantic-extractor.html


  • Does the site have any broken links?


Broken links can frustrate users and potentially drive customers away. Broken links can also keep search engines from properly indexing your site.






CODE :


http://validator.w3.org/checklink



  • 1.9 How does the site perform in terms of speed/page size?


Don't make me wait... That's the message users give us in survey after survey. Even broadband users can suffer the slow-loading blues.

CODE :

http://www.websiteoptimization.com/speed/



  • 1.10 Does the site have JavaScript errors?


Internet Explore for Windows allows you to turn on a debugger that will pop up a new window and let you know there are javascript errors on your site. This is available under 'Internet Options' on the Advanced tab. Uncheck 'Disable script debugging'.

Degree of separation between content and presentation :



www
  • Does the site use CSS for all presentation aspects (fonts, colour, padding, borders etc)?


Use style sheets to control layout and presentation.

CODE :

http://www.w3.org/TR/WCAG10/wai-pageauth.html#tech-style-sheets



  • Are all decorative images in the CSS, or do they appear in the (X)HTML?


The aim for web developers is to remove all presentation from the html code, leaving it clean and semantically correct.

CODE :

http://www.maxdesign.com.au/presentation/benefits/index07.htm

Accessibility for users :



websites
  • Are "alt" attributes used for all descriptive images?


Provide a text equivalent for every non-text element
CODE
http://www.w3.org/TR/WCAG10/wai-pageauth.html#tech-text-equivalent



  • Does the site use relative units rather than absolute units for text size?


Use relative rather than absolute units in markup language attribute values and style sheet property values'.

CODE :

http://www.w3.org/TR/WCAG10/wai-pageauth.html#tech-relative-units
http://www.w3.org/TR/WCAG10/wai-pageauth.html#tech-relative-units



http://www.clagnut.com/blog/348/



  • Do any aspects of the layout break if font size is increased?


Try this simple test. Look at your website in a browser that supports easy incrementation of font size. Now increase your browser's font size. And again. And again... Look at your site. Does the page layout still hold together? It is dangerous for developers to assume that everyone browses using default font sizes.



  • Does the site use visible skip menus?






A method shall be provided that permits users to skip repetitive navigation links.


CODE :

http://www.section508.gov/index.cfm?FuseAction=Content&ID=12



Group related links, identify the group (for user agents), and, until user agents do so, provide a way to bypass the group.


CODE :

http://www.w3.org/TR/WCAG10-TECHS/#tech-group-links



Blind visitors are not the only ones inconvenienced by too many links in a navigation area. Recall that a mobility-impaired person with poor adaptive technology might be stuck tabbing through that morass.


CODE :

http://joeclark.org/book/sashay/serialization/Chapter08.html#h4-2020


http://www.niehs.nih.gov/websmith/508/o.htm



  • Does the site use accessible forms?


Forms aren't the easiest of things to use for people with disabilities. Navigating around a page with written content is one thing, hopping between form fields and inputting information is another.

CODE :

http://www.htmldog.com/guides/htmladvanced/forms/


http://www.webstandards.org/learn/tutorials/accessible-forms/01-accessible-forms.html



http://www.accessify.com/tools-and-wizards/accessible-form-builder.asp



http://accessify.com/tutorials/better-accessible-forms.asp



  • Does the site use accessible tables?


For data tables, identify row and column headers... For data tables that have two or more logical levels of row or column headers, use markup to associate data cells and header cells.

CODE :

http://www.w3.org/TR/WCAG10/wai-pageauth.html#tech-table-headers


http://www.bcc.ctc.edu/webpublishing/ada/resources/tables.asp



http://www.accessify.com/tools-and-wizards/accessible-table-builder_step1.asp



http://www.webaim.org/techniques/tables/



  • Is there sufficient colour brightness/contrasts?


Ensure that foreground and background colour combinations provide sufficient contrast when viewed by someone having colour deficits.

CODE :

http://www.w3.org/TR/WCAG10/wai-pageauth.html#tech-colour-contrast


http://www.juicystudio.com/services/colourcontrast.asp



  • Is colour alone used for critical information?


Ensure that all information conveyed with colour is also available without colour, for example from context or markup.

CODE :

http://www.w3.org/TR/WCAG10/wai-pageauth.html#tech-colour-convey


There are basically three types of colour deficiency
  • Deuteranope (a form of red/green colour deficit)
  • Protanope (another form of red/green colour deficit)
  • Tritanope (a blue/yellow deficit- very rare).






CODE :


http://colourfilter.wickline.org/



http://www.toledo-bend.com/colourblind/Ishihara.html



http://www.vischeck.com/vischeck/vischeckURL.php
  • Is there delayed responsiveness for dropdown menus?


Users with reduced motor skills may find dropdown menus hard to use if responsiveness is set too fast.

  • Are all links descriptive?


Link text should be meaningful enough to make sense when read out of context - either on its own or as part of a sequence of links. Link text should also be terse.

CODE :

http://www.w3.org/TR/WCAG10/wai-pageauth.html#tech-meaningful-links


checklist


Accessibility for devices :


  • Does the site work acceptably across modern and older browsers?






Before starting to build a CSS-based layout, you should decide which browsers to support and to what level you intend to support them.


CODE :

http://www.maxdesign.com.au/presentation/process/index_step01.cfm


  • Is the content accessible with CSS switched off or not supported?


Some people may visit your site with either a browser that does not support CSS or a browser with CSS switched off. In content is structured well, this will not be an issue.

  • Is the content accessible with images switched off or not supported?


Some people browse websites with images switched off - especially people on very slow connections. Content should still be accessible for these people.

  • Does the site work in text browsers such as Lynx?


This is like a combination of images and CSS switched off. A text-based browser will rely on well structured content to provide meaning.



CODE :
http://www.delorie.com/web/lynxview



  • Does the site work well when printed?


You can take any (X)HTML document and simply style it for print, without having to touch the markup.

CODE :

http://www.alistapart.com/articles/goingtoprint/


http://www.d.umn.edu/itss/support/Training/Online/webdesign/css.html#print



  • Does the site work well in Hand Held devices?


This is a hard one to deal with until hand held devices consistently support their correct media type. However, some layouts work better in current hand-held devices. The importance of supporting hand held devices will depend on target audiences.

  • Does the site include detailed metadata?


Metadata is machine understandable information for the web

CODE :

http://www.w3.org/Metadata/



Metadata is structured information that is created specifically to describe another resource. In other words, metadata is 'data about data'.


  • Does the site work well in a range of browser window sizes?


It is a common assumption amongst developers that average screen sizes are increasing. Some developers assume that the average screen size is now 1024px wide. But what about users with smaller screens and users with hand held devices? Are they part of your target audience and are they being disadvantaged?

web tools

Basic Usability





  • Is there a clear visual hierarchy?


Organise and prioritise the contents of a page by using size, prominence and content relationships.

CODE :

http://www.great-web-design-tips.com/web-site-design/165.html



  • Are heading levels easy to distinguish?


Use header elements to convey document structure and use them according to specification.

CODE :

http://www.w3.org/TR/WCAG10/wai-pageauth.html#tech-logical-headings
  • Is the site's navigation easy to understand?


Your navigation system should give your visitor a clue as to what page of the site they are currently on and where they can go next.

CODE :

http://www.1stsitefree.com/design_nav.htm



  • Is the site's navigation consistent?



If each page on your site has a consistent style of presentation, visitors will find it easier to navigate between pages and find information

CODE :

http://www.juicystudio.com/tutorial/accessibility/navigation.asp
website building


  • Does the site use consistent and appropriate language?



The use of clear and simple language promotes effective communication. Trying to come across as articulate can be as difficult to read as poorly written grammar, especially if the language used isn't the visitor's primary language.

CODE :

http://www.juicystudio.com/tutorial/accessibility/clear.asp
  • Does the site have a sitemap page and contact page? Are they easy to find?



Most site maps fail to convey multiple levels of the site's information architecture. In usability tests, users often overlook site maps or can't find them. Complexity is also a problem: a map should be a map, not a navigational challenge of its own.

CODE :

http://www.useit.com/alertbox/20020106.html



  • For large sites, is there a search tool?



While search tools are not needed on smaller sites, and some people will not ever use them, site-specific search tools allow users a choice of navigation options.

  • Is there a link to the home page on every page in the site?



Some users like to go back to a site's home page after navigating to content within a site. The home page becomes a base camp for these users, allowing them to regroup before exploring new content.

  • Are links underlined?



To maximise the perceived affordance of clickability, colour and underline the link text. Users shouldn't have to guess or scrub the page to find out where they can click.

CODE :

http://www.useit.com/alertbox/20040510.html
  • Are visited links clearly defined?



Most important, knowing which pages they've already visited frees users from unintentionally revisiting the same pages over and over again.

CODE :

http://www.useit.com/alertbox/20040503.html

Site management :



website management
  • Does the site have a meaningful and helpful 404 error page that works from any depth in the site?



You've requested a page - either by typing a URL directly into the address bar or clicking on an out-of-date link and you've found yourself in the middle of cyberspace nowhere. A user-friendly website will give you a helping hand while many others will simply do nothing, relying on the browser's built-in ability to explain what the problem is.

CODE :

http://www.alistapart.com/articles/perfect404/



  • Does the site use friendly URLs?


Most search engines (with a few exceptions - namely Google) will not index any pages that have a question mark or other character (like an ampersand or equals sign) in the URL... what good is a site if no one can find it?

CODE :

http://www.sitepoint.com/article/search-engine-friendly-urls



One of the worst elements of the web from a user interface standpoint is the URL. However, if they're short, logical, and self-correcting, URLs can be acceptably usable


CODE :

http://www.merges.net/theory/20010305.html


http://www.sitepoint.com/article/search-engine-friendly-urls



http://www.websitegoodies.com/article/32



http://www.merges.net/theory/20010305.html



  • Does the site's URL work without "www"?


While this is not critical, and in some cases is not even possible, it is always good to give people the choice of both options. If a user types your domain name without the www and gets no site, this could disadvantage both the user and you.



  • Does the site have a favicon?






A Favicon is a multi-resolution image included on nearly all professionally developed sites. The Favicon allows the webmaster to further promote their site, and to create a more customized appearance within a visitor's browser.


CODE
http://www.favicon.com/



Favicons are definitely not critical. However, if they are not present, they can cause 404 errors in your logs (site statistics). Browsers like IE will request them from the server when a site is bookmarked. If a favicon isn't available, a 404 error may be generated. Therefore, having a favicon could cut down on favicon specific 404 errors. The same is true of a 'robots.txt' file.

Thursday, June 13, 2013

While it is important that kids learn the responsibility of maintaining a job and save money for things like phones or MP3 players, children aged 12 years are not large enough to obtain a work permit. Fortunately, there are other ways that a 12 can get some money to buy the latest Wii game or saving for a car when the time comes. Next, we have 4 tips for you:

 

Nile Marketing How Kids Make Money

  • Clean some houses:  Adult Maids cost a fortune, and many young parents and older couples can not afford even if they needed help. A 12 is capable of cleaning and earn extra money for it. The number of households that can take each week depends on your homework and sporting calendar.

  • Become a holiday helper:  According to the Education website, a 12 year old can help a family when she goes on vacation. You can go home once a day and water the plants, pick up mail and care for their pets. Just send an email to all your friends and family with your fee, and they decide to go on vacation, hopefully, will make a call.

  • House cleaning: No need to hire a cleaning agency working, a neighbor could pay a child to clean his garage, and dispose of all your unwanted music journal collections, cleaning one of the rooms of the home of a friend who was coming over a week, cleaning the house for individuals by children should not be strenuous, whether it is to hire a professional cleaning service. These are the good jobs that kids can do for money at the end of the task.

  • Craft lessons: Craft Classes involve making animated objects, utilities and decorations, origami paper say, while animals such as birds and frogs, boats, soccer balls, and also with raffia for weaving baskets and carpets, these are things that children do easily catch up with and in turn can give lessons in these vessels working with peers and earn money at the same time on it, these ships could also appear in local supermarkets and shops and after making sales might give the child a commission for each sale made. Other crafts that children may be involved in are beads and jewelry.

  • Guest posting: Guest posting is considered as one of the process of making money through link building. If your site or blog has good page rank and as well as good traffic then you can ask for payment to the clients who want to publish their articles. Money is also generated through AdSense. If your site is good enough to apply AdSense, then you can make money based on number of clicks made through ads placed on your site.

  • Blogging: Blogging is also similar to guest posting. Where in guest posting it mainly deals with posting content whereas blogging deals with interacting with other bloggers and post content or comments on other blogs. Blogging is a process of improving site ranking. If you have good site ranking then you can money through paid posting or AdSense.
 Unfortunately, the forms for children that money has to keep up with the times and as parents, we should too. So I’m taking a different perspective and that is teaching my son how to make a passive income online as soon as possible. This is going to take a little research, a little time, patience and trial and error. Because of that, this blog does not refer to children ways to make money fast, but will focus on the new money making ideas for kids who develop a monthly income so they have the money to buy what they want themselves. For more information about this, as a parent, you can consult a tax credit contact.
This does not mean that children cannot make money the old fashioned way homework, do garage sales. Because those are the real quick and easy ways to make money for kids. That’s why you need a strategy for after the easy money runs out.



Keyword optimization :

Nile Marketing SEO Checklist

If you are having the well written texts with the support of using the right choice of keywords that are extremely create the resource based on the search engine optimization because it is a very important factor for SEO campaigns. The positive answer to all questions about the keyword factors are:


  • Did you find out all the popular terms that are relevant to your business websites?
  • Did you choose the right choice of keywords and supported to the targeted resource wisely?
  • Did you write the right way of creating the content that will be considered on both aspects such as users and search engine factors?
  • Description should be unique pages of your business websites.
  • Are the descriptions of the Meta description based on the users?
  • Did you keep your pages based on the targeted resource by focusing on the small numbers of keyword selection for per page?


Nile Marketing SEO Tittle Code

The best usage of SEO Tools can speed up your checklist and properly analyze the pages by using the keyword analyzer with the support of the Google Adwords tools. In order to ensure that you web pages are targeted and optimized the website based on the search keywords. In addition to that, you should make analyze of website with the support of search engine result page analysis tool that can help you for analyzing and evaluate the websites that are based on the competitor website.

Website development based on the business requirements

There are various techniques as available in order to develop the well set of website design and you
Nile Marketing SEO Deep Tree

should give more importance to website development because this is one of the key factor for SEO process. Some of the following questions are:
  • Perhaps you are making the right choice of well coded with the proper analysis of website characteristics?
  • Have you developed the website by using the SEO technologies?
  • Perhaps you design website easy to be crawled and provides the text links for all of the web pages of your website?
  • Do you use properly specify the Meta robots tags?
  • Did you take the steps and eliminate the duplicate content as possible because the SEO Optimization should properly follow the content based on the business requirements?
  • What is the time to loading your website and try to reduce the loading time?
So try to make use of the checklist because these things are related to the search engine optimization and you should make the several checklists with the support of SEO strategy. The essential things are HTML validation, spider view and page analysis of your website. These things are very essential for making the perfect content without any duplicate content and have the supportive tool for analysis the duplicate content and web SEO analysis tool.
Nile Marketing SEO or Content Marketing Lead Your Online Marketing 

Give the importance to link structure, URL and links :

You should give the importance to develop the solid link structure because this is the essential way of making the business website. Based on that, you should prepare the checklists related to the link structure and URL structure. The important resources are:
  • Did you give more importance to the keywords in your URL structure?
  • Do you dashes instead of underscore sign that make it your website URL?
  • Have you ensured that your URL structures are not too lengthy or spammy?

Domain and hosting the website :

You should give the importance to both the aspects of domain and hosting because it can heavily affect the performance of your website based on the SEO Services process and essential checklists are:
  • Does the domain name should contain the useful keywords?
  • Do you understand the benefits of using the sub-domains?
  • Have you selected the TLD of domain?

Tuesday, June 11, 2013

Nile Marketing Social Networking No-No’s for Businesses



Social Networking No-No’s for Businesses


Overview

As companies dive into social networking more and more, mistakes are bound to happen. Lucky for you, your predecessors have made some mistakes, so do not walk their same path. Instead learn from their mistakes and blaze a new successful social networking path.
If you do not already know, social networking is vital to growing your business and communicating with your target audience. It is also a way to market your services and products to customers. Also, it is a way for your customers to easily use word-of-mouth to promote your services or products.
However, if you go about it all wrong, it is an extremely easy way for your company’s reputation to sour and go viral within seconds.

Social Networking No-No’s

Below are some simple do’s and don’ts when planning your social networking strategy.
  • Farming out responses – Do not pay some outside company or automated service to respond to your customers. Invest in an in-house employee or department that is invested in your company to respond quickly and with correct information to any customer who posts a comment.

  • A single voice – Make sure you have company policies in place on how to respond on social media sites, but you do not have to be robotic. Use some personality and do not have every response under the same name or in the exact same tone of voice.

  • Sell, sell, sell – Of course you want to sell and promote your services or products but do not forget to inform your audience. You want to promote your business as being the industry leader so link to articles on industry new and keep your customers informed.

  • Random ideas – Do not just randomly and half hazardly throw whatever comes to your mind onto the social platforms. Create a social networking plan that your company will follow. Be flexible in tweaking the strategy as time goes by to improve on mistakes and improve your social media presence.
Keep it to yourself – Make sure that you communicate your social networking strategy to other departments in your business. Sales, marketing and social media should work closely together creating a united front.

Monday, June 10, 2013

Nile marketing Top 10 Tips How to Increase Your Alexa Rank


Top 10 Tips How to Increase Your Alexa Rank


Increase Your Alexa Rank, Alexa is an internet statistics company, a subsidiary of Amazon. Alexa Rank is one of the parameters that determine a website’s popularity. Lower your Alexa rank, more is your site’s value. Alexa Rank is determined based on your recent traffic and the aggregate traffic over the past three months.
It works on a complex algorithm. But if you do a few things, your Alexa rank will increase for sure. Advertisers approach your site only if you have a good Alexa rank. Visitors would trust a site with a higher Alexa rank.
Below are some tips, that would help you increase your Alexa Rank.

#1 Alexa Toolbar Alexa toolbar or extensions are available for Chrome, Firefox and IE. It is an important source of data for Alexa. Install this extension and keep your site as the home page. Do the same in multiple computers of your friends and relatives. Download Alexa toolbar from here.

#2 Use Alexa Widget Alexa Widgets can be embedded in your sites, which will display your current Alexa rank. Though it is not certain that this trick would help increase your Alexa rank, it is worth a try. Build your widget here.

#3 Write about Alexa Writing about Alexa will generally bring you more traffic. Write about Alexa in a regular interval of time.

#4 Consistent Posting If you write once in a while and expect your Alexa rank to increase drastically, then sorry you are daydreaming. Alexa likes consistency and your Alexa rank would increase gradually if you post regularly.

#5 Claim and Update your Blog info at Alexa You shoulf claim your blog at Alexa. you can do it by uploading a text file or using a meta tag code. Then update your site’s info at Alexa using the self service tools available.

#6 Content is King Writing good content is as important as writing often. If you write quality stuff in your site, you’ll definitely get more visitors and eventually a higher Alexa rank. Instead of writing a lot of less info posts, write a post that is loaded with information.

#7 Reviews and Ratings People can rate and review your blog at Alexa. A few say that a positive review would help you increase your Alexa rank. You can write one for us here.

#8 Comment in Forums Search for webmaster forums in Google and participate in the forums. Many forums let you display your site’s name in your signature. So, there are chances that many people visit your site, if you are really useful to that community

#9 Comment on sites Comment on do follow sites with commentluv enabled. You’ll get backlinks and therefore more traffic and a higher Alexa rank. Axleration is do follow.

#10 Search engines and Directories Submit your site to search engines and website directories. You’ll get a lot of traffic from them.
Alexa rank may not be accurately describe your popularity but it is a popular parameter, so it is better you work for it and try to increase it. Hope these tips helped.
If you have got any more tips, share it with us through the comments !

Sunday, June 9, 2013


Nile-Marketing-15-SEO-Tips-For-Beginners-300x238.jpg



SEO Tips for Beginners.

 Search Engine Optimization (SEO) is all about optimizing your blog to rank high in the Search Engine Results and thus increase overall visibility. Apart from unique contents and site design, it’s one of the most important aspects of blogging.Basically, what you are trying to achieve here is to figure out On What ‘Keywords’ you want the visitors to find your site and how to optimize the said ‘keywords’ to rank high & relevant in the Search Engine Results Page (SERP).Simply put, everything begins with what you have carefully chosen as “Your Keyword“. An example of mine are Blogging Tips for Beginners and Blog for Beginners which currently ranks #2 and #1 respectively.

If you are new to blogging concept and SEO in particular, I’ll like to share with you 15 SEO Tips to help improve your site’s ranking in the Search Engine Results, all without the usual jargon.


1. Keywords in <title> tag


One of the most important factor to rank high in your chosen keyword is to have it – your keyword – inside the <title> tag. The <title> tag is what appear in the clickable link on the search engine results page. In what I have came to learn is that what appears in the beginning is more important than what comes next.
To give you an idea, let’s take a look at 2 of my chosen keywords – Blog for Beginners & Blogging Tips for Beginners, as the former appears first follows by the latter, naturally Blog for Beginners appears higher than Blogging Tips for Beginners. However, this may not always be the case as other factors such the competitiveness of the keywords are equally important. What I’m trying to say is that you always put your Primary Keyword first.
Now if you are on WordPress, I’d recommend use of an indispensable Platinum SEO plugin to help you optimize your <title> without messing up your theme code.

2. SEO-Friendly URL

By default, WordPress set the permalink structure as www.domain.com/?p=12 which is a big NO NO for Search Engines Optimization (SEO). It doesn’t actually gives any indication to the robot what the url is all about.
In what I have came to learn, the optimal URL structure, according to Matt Cutt with his SEO tips, would be to use only the post title as part of the URL and don’t include the post date in your URL. Not only it is human-readable, more importantly it gives the maximum SEO benefits. How to Optimize Your URL For Search Engines.

3. Proper Use of Keywords in (<H1>, <H2>, <H3>)

Don’t expect the search engine to figure out which are the headlines – it won’t. Instead, use your keywords in the <H1>, <H2>, and <H3> tags to provide clues to the search engine. A good buddy of mine, PB has revealed The Best SEO Tricks Ever that shows you how to optimize your keywords within those headlines.

4. Keywords in Image <alt> tag

Indeed images speak a thousand words but Search Engine Spiders don’t read images, they only read the <alt> tag which is the textual description of the image. Hence, it is important to always provide a meaningful description of an image with your keyword within the <alt> tag. Why you should care with the image ALT attribute.

5. Anchor Text of Inbound & Outbound Links

What is Anchor Text? It’s the word within a hyperlink. Here’s an example, About Yan Susanto, in which “About Yan Susanto” is the anchor text. Not only it gives your readers an idea of about the content of the page you’re linking to, more importantly it tells search engines what the page is about. Used it wisely, it will boost your rankings in search engines, especially in Google. As a rule of thumbs, avoid using “click here” for an anchor text. (See the outbound links on #2 and #3)

6. Origin of Inbound Links

Besides the anchor text, it is your duty to ensure that the sites that link to you is not from bad neighbourhoods. The theory is that it’s better to have one inbound link from a reputable site (generally speaking, sites with greater Google PR are considered reputable) than to have one hundreds links from untrusted sites. Simply said, who links to you does matter.
It’s also important to note that inbound links from sites of similar niche has far more credibility in the eyes of Search Engine than that of unrelated ones. Where Do You Get The Best Quality Inbound Links?

7. The Power of Internal Linking

One important element of SEO that is often overlooked is Internal Linking which, in layman term, means the process of linking to other pages of your site within your archives. I can’t think of a better way to reactivate and rejuvenate the old and buried posts in your archive than to link them internally in your recent post.
You shouldn’t underestimate the power of internal linking in the distribution of your Page Rank – if any, to your internal pages and in helping to improve your search engine results. Link building is never enough without proper internal linking.

8. Links from Directories

I’m not a fan of free directories as IMO having tons of links from PR0 directories is useless and it can even be regarded as link spamming, but being listed in DMOZ Directory, Yahoo Directory and similar directories will certainly boost for your overall ranking. However, it is almost impossible to get into DMOZ without much of a credibility – and some says ‘certain form of connection from biased editors’. Still it’s one of those things that is worth your while.

9. <Description> metatag

Though metatags are becoming less and less important, there are two metatags that still matter in SEO, these are the <description> and <keywords> metatags. Both are still important from a human and search engine perspective. <Description> metatag is what you use to describe your site. In fact, this description is what the visitors see when your site appears on the search results. How to Create The Perfect Meta Description For Google (& Searchers)

10. <Keywords> metatag

While you are it, fill your <Keywords> tag with relevant keywords. Relevancy here means that every word within <Keywords> metatag must somehow appears somewhere within the body text. If not, it can be penalized for irrelevance and considered bad for your ranking. What’s The Best Keyword Meta Tags Formula?

11. Use of Robots.txt for Duplicate Content

Basically the purpose of creating a robots.txt file is to improve site indexation by telling search engine crawler to only index your content pages and to ignore other pages (i.e. monthly archives, categories folders or your admin files) that you do not want them to appear on the search index because it may lead to duplicate content issue.
If you are using WordPress, Syed Balkhi wrote a must-read Robots.txt Guide for WordPress – Avoid Duplicate Content.

12. Use of Sitemap

While Robots.txt instructs search engines which parts of your site to exclude from indexing, a Sitemap tells search engines where you’d like them to go. From a search engine perspective, sitemap is useful for better and faster indexing while a plain HTML sitemap with the use of plugin provides ease of navigation for your visitors.
As such, it is not uncommon to have 2 sitemaps of which one is created for human – your visitors and the other for search engine robots.

   1. For Search Engines – You can create a Google Sitemap online and add your Sitemap to your Google Webmaster account or if you are on WordPress, install Google (XML) Sitemaps Generator which will generate XML-Sitemap supported by most of the search engines.
   2. For Your Visitors – Clean Archives Reloaded generate a list of your posts sorted by months for better navigation. To see an example, have a look at my archives page.

13. Site Accessibility

Another fundamental yet often neglected factor that might affect your site ranking is the issue of accessibility. Often your site may be unaccessible due to broken links and wrong use of robots.txt that may cause your pages not indexed by Search Engines.
The solution: Broken Link Checker for WordPress will check and detect both internal and outbound links that don’t work and notifies you on the Dashboard of any broken links.

14. Keywords in First Paragraph

Put simply, search engines scan and expect that your first paragraph will contain the important keywords for the article. Make sure your keywords appear in the first paragraph of your content. If you do notice, in the first paragraph of this article, I place two primary keywords, SEO and blogging as part of my keyword optimization.

15. Keywords in Footer

Well, the first impression and the last impression usually makes the most remembered impression. A simple SEO trick of placing a link to your main page with your keyword as an anchor text could have a positive result in your search engine ranking.

Final Say
SEO is never intended to be a one-time effort. No success can be achieved overnight. It takes a lot of patience, commitment and the know-hows to succeed. All the above tips when applied may not push you into #1 but it will surely bring you one step closer to #1.
The key to SEO success is persuading search engines that your site is relevant in any search query. There are no hard and fast rules to SEO, it all boils down to the right mixture of quality content and quality inbound and outbound links with proper keywords optimization.
Good luck with your SEO. If you have any opinions or feedbacks, send them my way. I’m all ears.

Saturday, June 8, 2013

Nile-marketing-seo-beats-ppc-social-media-leads

Provocative statement that applies, however, when one examines the number of leads generated. This has now done someone and the result on an infographic perpetuated. And since it is clear that SEO is still the main source on the Internet for new contacts and potential clients. More than 80% of all users around the world use every day search engines, and more than 50% of small and medium-sized enterprises falter their budget for SEO on. In the B2B even say almost 60% of all companies that SEO is your best source when it comes to making new contact and new business. B2C is still 41%. But what makes these figures so interesting?

SEO lives
Despite all the gloomy predictions in recent years, SEO is dead who ignored under any circumstances SEO in their marketing mix, has a problem. PPC and Social Media are currently namely not yet in a position to SEO to reach the water.
At least when it comes to generating leads, this is the primary message of the infographic. The figures confirm this: as SEO is both in the B2B and the issue of B2C for most new contacts responsible.
PPC and social media followed at No. 2 and 3 in comparison with PPC SEO cuts even better. This is partly because good SEO rankings are generally a long time. The traffic of a PPC campaign dried up when the ads will not appear.

Apples to oranges comparison?
The infographic is well prepared and clearly shows that SEO is a must for any modern strategy if one has taken up the cause to conduct meaningful and sustainable online marketing. And the comparison between SEO and PPC may sound more reasonable, this is not quite so easy to see in social media.
Social media follows in many areas completely different rules than is the case with SEO. Is it the subject of search engine optimization is to give an active seekers the opportunity to find the right information from their own initiative, it is turning to social media more likely to experience the world that you have to reinvent build permanent.
Social media has the "disadvantage" that you have people, for example, in social networks, actively respond and provoke to action, so there are certain reactions. This may be more traffic on your website, but need not be.
At SEO direct traffic to the website is always the goal. Especially because of this distinction between the two disciplines should in my view, always keep the marketing mix in the eye and so ensure that you extract of both worlds for the best.

Saturday, June 1, 2013

Nile Marketing - Importance of an Alt Tag for Images



Importance of an Alt Tag for Images

What is an Alt Tag?

An alt tag should be used for all of the images on your site. It essentially acts as the title for each of the images on your site. It is like a keyword rich caption for each image that the search
engines can crawl and index.
The alt tag is text that is added to the html portion of the site. Its main function is to be read by the search engines and not necessarily your customers.

Why is an Alt Tag Important?

Using an alt tag is very important to the way your site and the images on your site are ranked by the search engines. This will help increase traffic to your site and drive more qualified customers that are interested in your services or products.
Normally images on your site have a filename such as 10230001.jpeg. This file name means absolutely nothing to the search engines. It does not even describe what the picture is about.
Let’s say the picture on your site is of a man riding a mountain bike because you sell bicycles. The alt tag can then say “man riding a mountain bike.” This description now tells the search
engines what the picture is about and that it is relevant to your site. This helps to rank your images and your site better with the search engines.
Also there may be instances when your customers may not see the images on your site. Be it they have turned off that functionality on their side or a technical glitch on your site. The customer
will still be able to read the alt tag.
SEOprofiler SEO software

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