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Saturday, August 24, 2013

What is Google Penguin 2.0 Update ?

Webmasters have been watching for Penguin 2.0 to hit the Google search results since Google's Distinguished Engineer Matt Cutts first announced that there would be the next generation of Penguin in March. Cutts officially announced that Penguin 2.0 is rolling out late Wednesday afternoon on "This Week in Google".
"It's gonna have a pretty big impact on web spam," Cutts said on the show. "It's a brand new generation of algorithms. The previous iteration of Penguin would essentinally only look at the home page of a site. The newer generation of Penguin goes much deeper and has a really big impact in certain small areas."
In a new blog post, Cutts added more details on Penguin 2.0, saying that the rollout is now complete and affects 2.3 percent of English-U.S. queries, and that it affects non-English queries as well. Cutts wrote:
We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.
This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally. For more information on what SEOs should expect in the coming months, see the video that we recently released.
Webmasters first got a hint that the next generation of Penguin was imminent when back on May 10 Cutts said on Twitter, “we do expect to roll out Penguin 2.0 (next generation of Penguin) sometime in the next few weeks though.”
Matt Cutts Tweets About Google Penguin
Then in a Google Webmaster Help video, Cutts went into more detail on what Penguin 2.0 would bring, along with what new changes webmasters can expect over the coming months with regards to Google search results.
He detailed that the new Penguin was specifically going to target black hat spam, but would be a significantly larger impact on spam than the original Penguin and subsequent Penguin updates have had.
Google's initial Penguin update originally rolled out in April 2012, and was followed by two data refreshes of the algorithm last year – in May and October. 
Twitter is full of people commenting on the new Penguin 2.0, and there should be more information in the coming hours and days as webmasters compare SERPs that have been affected and what kinds of spam specifically got targeted by this new update.
Let us know if you've seen any significant changes, or if the update has helped or hurt your traffic/rankings in the comments.
Google has released a series of seven videos designed to help webmasters resolve specific types of spam issues that have been identified on their site. With Google Webmaster Tools offering more specific details about why a website might be penalized, these videos are designed to help you know exactly what kind of manual spam action your site has been impacted by, and the specific steps you can take to correct the issues in Google's eyes.

What is Pure Spam?

Google considers pure spam to be anything to spam that anyone with a bit of tech savviness can tell that it spam. Often called "black hat", Cutts said this includes such things as “auto generated gibberish, cloaking, scraping, throwaway sites, or throwaway domains, where someone is more or less doing churn and burn where they are creating as many sites as possible to make as much money as possible before the get caught.”
Cutts said this is that type of spam that Google takes the most action against. He added that it's rare for people to actually file reconsideration requests for sites that are classified as pure spam, because many webmasters approach them as churn and burn.
For example, here's an image of auto-generated spam site Cutts included in a blog post a number of years ago:
Matt Cutts
Image Credit: Matt Cutts Blog

Fixing Pure Spam on a New Website

Sometimes there are legitimate cases where site owners have purchased the domain only to discover that there is a huge amount of spam in the domain's history, making it difficult for a new owner to then create something legitimate on that domain. People can look up a domain's history on archive.org and see what kind of spam issues had been happening, so it will become a priority to ensure that the new owner is starting with a clean slate with none of the spam content anywhere to be seen.
If this sort of thing happened to you, you must take special care to ensure that the new site you're putting on the previously spamming domain is high quality and nothing that could be remotely confused with being spammy. You essentially need to create actions within the site that gives Google signals that the site is now trustworthy and should be included in the index.

Fixing Pure Spam on an Existing Website

If your site has been flagged as being pure spam, this is probably one of the more difficult spam flags to overcome, because it is reserved for the spammiest of websites. That means, when you file your reconsideration request, you need to ensure that there is nothing anywhere on the site that could be remotely considered spam.
When you're trying to clean up, ensure everything that violate the Google webmaster guidelines has been removed, and that the quality guidelines are being followed to the letter. You should look at it from the perspective of building an entirely new site with new quality content.
Cutts said it's important for webmasters who are trying to clean up from a pure spam warning that they document everything they do, whether it is having purchased the domain from a previous owner, discovering and then removing spam you didn't realize existed on your site, or just simply not knowing better when you created what you thought was a fabulous auto-generated site.
When you finally file a reconsideration request, be sure that you include the steps you took to clean it up and when, so that Google can investigate and decide if the site has really turned over a new leaf.

Thursday, August 22, 2013

Finding and analysing Website backlinks is an easy way to build quality backlinks to your website, the more you get backlink reports, the more you'll have data about website back links. Backlink checker tools are important and you should use it in the right way because you need links information that pointing to your competitor website. It also helps for your own website, because you need to know that from where you're getting backlinks?, what is the anchor text that linking to your site? how much ? what is the type of backlink you're getting?
There are online Web applications built by high quality professional teams that allow you search backlinks for a website and get free reports. Before we search out all website backlinks. let's clear the concept of quality backlink. 



What are Quality Backlinks?

If you have thousands of inbound links but not quality and relevant then they won't be that much important as one quality and relevant backlink. Backlinks are of quality type if they are relevant, for example for a Blog publishing "Free Online Tools" will have have good type of backlinks if they are from relevant blogs. 
Blogs that are based on online tools contents, now if they are from Blog having higher page rank then they will be quality too.

Finding and Evaluating backlinks

Finding Backlinks are easy, once you done the first then the last phase would be evaluating and gaining for yours website.
We'll be using Backlink checker tools to find out all backlinks for a website, note that we can search out not just own website backlinks but also someone else (Competitor), checking own website backlinks will be important for gathering back-links data, for competitor website checking it will be good for us too because we want also to have backlinks from websites that our competitor have already.
Once we get a list of all backlinks of our website, then we have to evaluate the type and how they are linked.
For example suppose you found a backlink then the it is important to know is it nofollow or dofollow?, what is the anchor text (keyword) that is linked.

The more you've quality backlinks the more you'll have ranking in Google Search, Finding and checking Backlinks are essential , because this is the effective way to evaluate the type of backlink and get backlink reports.

Free Backlink checker

Now we're going to use online tools to check website backlinks and then analysis it. 
There are numerous tools available online to search backlinks, following are some of them.

  1. AhrefsSite explorer and backlink checker tool, allow you get free reports of all backlinks pointing to your website, the best thing about this tools is you it show you diagrammatically all data, for example a graph showing the date when you had an amount of backlinks, and were they increasing or decreasing, how much backlinks and the type of backlinks that is- how much of them are nofollow and dofollow. The best think I like in ahrefs is that it shows anchor text cloud which demonstrate the overall picture of most linked keyword (anchor text) as well as graphic representation of phrases.
  2. Open Site Explorer- Developed by SEOMoz (Now Only Moz), most of the features and reports are similar to ahrefs, allow you check backlinks free and get analysis reports. An advance tool help you find backlinks that're linking to your own website, you can do the same for your competitor and can get benefits by getting links from the websites that your competitor getting.
  3. Backlink Watch- Another Backlink checker tool, uses Ahref (World largest Backlink reporter) API, a simpler interface, give you list of your website backlinks. Show you the top domains that are linking to your site as well as the anchor text that is linked.
  4. Small SEO Tools Compared to other Backlink checker Small SEO tool backlink check is a bit slow. The best thing is that it is free and give you all backlinks report, some backlinks may not show, because their database does't frequently update.
  5. Majestic SEO -  The best one in terms of efficiency and reports, simply you search your homepage URL, and get all backlinks by pages anchor text and profile. To access the advance features you've to subscribe and pay.
  6. Analyze Backlinks- Allow you filter the search reports by checking the boxes that says Backlinks from the homepage Only, specific anchor text, total links and outbound links.
  7. WebConfs- The down side of this tools is that it will show you only the dofollow backlinks of your website and won't repeat from other pages, means if you are getting many links from a blog, then it will be counting only once. it will also show you the page rank of the website that is linking to your blog.
  8. Rank SignalA free backlink checker tool allow you easily check site backlinks with analysis, this tool also show you the rank of the site linking to your site as well as how your site is linked by image or text, if it is anchor text then it will also show you the most used anchor text pointing to a website.
  9.  Web SEO Analytics- The slower one, a free version have limited features, but still you can check backlinks free by entering the URL of your website. compared to other link checker tools mentioned in this post WEB SEO analytics tool won't show you graphical representation and thus is't convenient. it is best if you want to copy all backlinks of a website and then do analysis further.
  10. Monitor backlinks- Another free backlink checker tool allow you get website backlinks reports as well as monitor them, to monitor you'll have to upgrade to pro version. if you're getting more than one links from a website, it will show you them only once.
So these were some of the Free backlink checker tools, i hope you like them and that it will be useful for you, if you want to check social media links of your website then you can useSEOCentro. Backlinks are of quality type if they are relevant. 

Saturday, August 17, 2013



Learn About Pay Per Click Marketing!


Pay Per Click most commonly known as PPC is the process of purchasing keywords or key terms from search engines in order to publicise a websites products or services.
Similar keywords and key terms are linked to small text ads that are displayed within the sponsored link sections of search engine when the keyword or key term is searched for by a user within a search engine.
As particular keywords and key terms are highly competitive search engines set a predetermined minimum rate on any given word or term, according to its popularity. As there is limited space within the sponsored ad sections of a search engine (and everyone wants to be on the 1st page) PPC users must bid on keywords or key terms in order to achieve a more desirable position.
The Cost Per Click (otherwise known as CPC) is not the only factor that search engines take into consideration when displaying sponsored ads relating to a specific keyword or term. They also look at the relevancy of the text ad, its contents, its popularity with other users (has it been clicked on before) and whether the text ad destination page is relevant to the keyword or key term they typed into the search engine in the first place.

Why Should I Use PPC?


PPC is a great way to target online users directly with timely and relevant information. When users perform a keyword or key term search within a search engine, they are looking for something in particular. By producing relevant ads that meet the searches needs, you can direct highly relevant, higher converting users to your website.

PPC Benefits


PPC marketing is great way to market your company’s products or services to online users in a direct and relevant manner. By bidding on keywords and key terms that clearly define your business and creating highly relevant text ads, you are delivering an almost immediate solution to online users that may have not previously known your website existed.
The great thing about PPC marketing is that its impact is directly measurable. You will be able to control the amount you spend on keywords as well as being able to monitor the benefits you receive from the users that click on your ads.
Did they convert to a sale or lead; does this sale or lead revenue outweigh the cost spent on driving the traffic to your site?
Whatever the impact, with PPC marketing you are able to monitor the impact of your marketing efforts, refining and optimising your campaigns whenever you wish.

How do I set up a PPC Campaign?


The main PPC services are offered by the top search engines. These include Google AdWords and Yahoo Search engines, other search engine options include MSN and Sensis search.


Learn About Search Engine Optimization!


Search Engine Optimization most commonly known as SEO is the process of driving organic traffic (free traffic) to a company’s website through search engine results.

Why Should I Use SEO?


Most internet users use search engines to find information, products or services that they are looking for, in fact ‘93 percent of users worldwide use search engines to find websites’ - Forester Research.
Search engine optimization techniques allow you to be found amongst the millions of web pages available on the internet. Many of your competitors will already be using these techniques and benefiting from the traffic that this online marketing is producing.
SEO allows search engines to find your website easily, identifying the content available on the site and its relevancy to search engine users. Search engines aim to deliver the most relevant search results to their users, so they use a variety of techniques to assess website content to ensure that they are delivering the most relevant search results for their users.
Some SEO techniques that are assessed include:
  • Page Meta Tags
  • Page Content
  • Internal Links
  • Inbound Links


How Does SEO Work?


Search Engines have things called spiders, or bots that crawl the internet servers to find content on websites that it then stores in its index. Websites are then filtered according to the search engines algorithms which then store the information that fits its criteria. When a user is performing a search, the search engine will access this index to find the most relevant information it has for the user based on their search keyword or key terms and deliver it to them.
There are a variety of factors that are assessed by search engines to determine the relevancy of the content delivered to search engines users. These include:
  • Page Rank - Google page rank value base on website popularity, age and content
  • Website Links - This includes inbound and outbound links
  • Page Content - Meta Tags, alt tags and on page content

SEO Benefits


The process of performing SEO is lengthy but has great benefits for those that can achieve 1st page rankings in top search engine results such as Google or Yahoo for keywords or key terms that best define the contents of their site.

What is the Difference between SEM and SEO?


Search Engine Marketing commonly known as SEM is the process of driving search engine traffic through paid Pay Per Click (PPC) and unpaid methods, such as Search Engine Optimization. SEO is solely the process of driving traffic to a site through organic search engine results.

How do I Perform SEO on My Website?


SEO is an ongoing process that can take time and effort to master. A combination of SEO techniques will help your site to rank highly with search engines, ultimately driving more traffic to your website.



As SEOs, we’ve all used common anchor text and more generic links in the past: it was, after all, just how things were done a year or two back.  However, things have now changed, and we’ve all got to focus on throwing a bit more variation and invention into our lead generation campaigns.  If the old style links aren’t proving effective anymore, then where should we be focusing our effort?

Co-occurrence.  It’s been voiced (most notably by Bill Slawski), that ranking for a term could now occur without the main keyword being used at all, simply because the link has a direct relevance to it.  For instance, creating content based around Bishop’s Finger or Old Peculiar could lead to a site being ranked the phrase ‘Real ales’, simply because the two former terms are individual brands of a drink.  Enough relevant terms that aren’t direct variations of the keyword could be a great way to build reputation whilst avoiding the dreaded link penalties.

Synonyms.  Sure, the word might sound like the evil company from a dystopian sci-fi novel, but focusing on synonyms can give your link building campaign a real sense of variation.  For instance, if you’re building a football blog, then build up links based on ‘soccer’ too.  If you’re creating an image database, then include links focused on ‘pictures’ and ‘pics’, as well as image formats like ‘JPGs’.  You’re still building a reputation for the same things, but adding far more depth to your reputation.  You’ll also pull in a lot more searches when you begin to rank for all the terms.

Partially matching.  As far as we’re concerned, the very best way to include natural links is to write your content first, then worry about the links afterwards.   If you’ve written a top drawer, 1000 piece article that would grace the New York Times, then added a link to the phrase ‘locksmith’ – with your site’s main keyword being ‘locksmiths based in NY’ then you’re going to see far better results than having two links with the exact keyword within a 200 word knockoff article.  Remember: article first, link second!

Link out.  I’m always amazed when in 2013, SEOs still don’t see the value in linking externally to authority sites.  Outgoing links, when relevant, are a serious way of building authority.   If you were discussing the merits of the war in Iraq (to use a random example), then you would likely cite arguments given by other, higher authorities who agreed with your cause (‘Well, Christopher Hitchens said…’ etc).  This is just as applicable when applied to building good content.  If you’re writing a piece about Michael Jordan, then link to videos of him playing.  If you’re writing about Hemingway, then link to some of his greatest quotes.  It’s relevant to your content, so it’s good for your reputation.

Sunday, August 11, 2013




SEO or Search Engine Optimization is now one of the most admired internet marketing strategies being implemented by one or the other internet marketing company around the globe. SEO is the process of setting up a website so that it appears as high as possible in the Search Engine Ranking Pages or SERPs’.

 The largest selling point of the professional SEO Services is that these services are helping high traffic levels to the sales funnel and ultimately producing new customers to existing as well as new businesses. The search engine optimization is helping organizations to increase the visibility of their customer service as well as creative informative content that is valuable and helpful to their customers and business clients.
An organization manufacturing different consumer products or services and having a website with SEO as an internet marketing strategy builds market awareness that in turn increases its sales and improve the concerned organization’s reputation among key stake holders. Most of the search engines like Google, Yahoo, and AOL etc display ten results on a page and research show that the results on the first page are more likely to be looked at. Therefore, the higher the ranking a website appears, the more visitors, or users will visit the organization’s website.

Depending upon the objectives for the website, an effective SEO will benefit the business in the following ways:
  • Build a reputation among customers, suppliers, employees and other shareholders,
  • Broaden awareness about the product and services in new market sectors or new geographical areas,
  • Public awareness will be enhanced about the firms services or products,
  • Businesses can sell their products and services directly to customers from their website.
  • Customer service gets improved by delivering online customer support,
  • Organizations can start a dialogue with their customers, business clients through forums, blogs, and feedback pages that can be used to improve products or services and address any issues.
SEO has helped small businesses to compete successfully with large firms and has helped them reach a larger audience with little effort. However, smaller businesses must be aware while choosing various SEO packages offered by SEO service provider as choosing a package that is not suitable for their specific business needs will defeat the entire purpose of opting for an SEO service and its merits.
It is advisable for businesses to choose SEO Company or SEO service providers after a careful and thorough investigation. One can compare the various services offered by multiple SEO service providers before making the right choice. The other important thing to note when choosing your SEO service provider is their reliability and credibility.
Four SEO Tactics That Still Work After Google Penguin Update


Have your websites been penalized by Penguin 2.0? You are not alone. An important fact to know about this Penguin update is that it is an algorithm change. This means SEO tactics which have been working before might not be working now.
About 2.3% of English-US queries are affected to the degree that a regular user might notice.” –Matt Cutts
So, what SEO tactics are still working? Here, I will discuss about 4 SEO tactics that I am still using to maintain my page 1 rankings on my website.

1. Press Releases

An old school SEO tactic that have been working for ages. Press releases are articles that get syndicated or distributed across multiple news websites. The cool thing about press releases is that every article you write will be allowed a backlink and as your article gets distributed among the other news websites, your backlinks will increase as well.
There are multiple ways you can get press releases, one of them is by using a service called PRWeb. PRWeb service helps distribute your article to across 100+ different websites including Google News (PR 8), USA Today (PR 8) and Market Watch (PR 8).
The best thing among these press releases is not only the page rank of these websites but the traffic that you will be getting from them which potentially can be up to the thousands.

2. Guest Blogs

Guest blogging is another SEO tactic that is still working wonderfully well after Penguin. Even though, Google targeted guest post spammers in the past, you can still rank your website just with guest blogs. One advantage of guest blogs is the relevancy of the links you get and after Penguin 2.0, link relevancy is a very important factor in Google ranking factors.
There are a few ways you can easily get guest blogs. The first way is to use the manual way which is by searching Google for terms like: “become a contributor” and “write for us” + (your keyword).
For example: “write for us” + travel, “write for us” + SEO
An easier way to get guest blogs is to use guest blogging platforms like MyBlogGuest and BloggerLinkUp. These platforms connect bloggers who are looking for more posts with guest bloggers. That way it is much easier to get a guest post going instead of contacting each website owner on the search engine for a guest post opportunity.

3. Relevant Blog Comments

Most blog comments tactics have been destroyed by Google over the past year with their previous Panda and Penguin updates. This is because link builders are using automation tools like Scrapebox to spam the whole web with their backlinks.
Google has put a tight filter when factoring blog comments to rank websites. However, relevant guest blogs still work in ranking your website.
A good way to get relevant blog comments is to go to Alltop.com then find your niche websites there and finally find pages to comment on.
Another way to find relevant websites to post on is by searching Google with this query: intext: leave a reply + SEO
Just by leaving 5 relevant blog comments linking to your website everyday can do wonders to its rankings.

4. Diversified Anchor Text

The fourth SEO tactic I use is not a link building tactic but a SEO strategy instead. Every backlink that I place I will diversify my anchor texts on that backlink. Meaning I won’t leave the same anchor text over multiple websites.
For example: when placing blog comments, 20% of the time I will use link building, 30% backlink building, 20% learn more here and the last 30% I will use link building after penguin.
After Penguin 2.0, Google has placed a lot of spam filters on websites with the exact same anchor texts linking back to them. Therefore, be sure to use this anchor text strategy for the backlinks that you are going to build.

Wrapping Up

Press releases, guest blogs, relevant blog comments and diversify your anchor text are the SEO tactics that I am using to maintain my page 1 rankings after Penguin 2.0. The best thing about these SEO tactics is that they have been working for a long time now unlike most of the other SEO tactics that you hear about.

Friday, August 9, 2013



 5 Online Marketing Trends You Don't Want to Miss 

Online marketing has gone through several overhauls in accordance with the evolution of technology, which then makes us wonder, “What are the Internet marketing trends you should be focused on?” 
Check out the following list of Internet marketing trends that are already making 2013 one of the most exciting years ever.  These may be more than trends - fundamental shifts in online marketing that are change the way we do business online.  Be sure to read the entire post and comments to see how these influences are shaping our online marketing, today, tomorrow, and into the future...

1. Mobile marketing frenzy
        
By “mobile frenzy”, I mean we can’t ignore that, according to mashable.com, 75% of the world currently enjoys access to mobile devices. The modern Internet marketer knows the value of offering mobile value for their clients and brands. 
Last year, mobile Internet marketing was all about making your website, making it easy to use, and searchable on mobile devices. Now, with talk of responsive design and creating a consistent user experience across every device, mobile is gaining momentum that can't be ignored. This year, it goes a step further- it's all about having a mobile app version of the website available that engages your customers and prospects alike.

2. The evolution of attribution
        
Attribution tracking is the process of giving a specific value to an Internet marketing action, such as a click, that ends up in a conversion. The future of Internet marketing holds continued evolution in creative approaches to tracking how different channels affect each other. Existing large analytics service providers will proceed to innovate their current offerings and will make them more available to the rest.

3. “Gamification”

Another must-consider Internet marketing strategy is the “gamification” of your brand by applying a game-design mode of thinking when producing non-game   applications for today’s engaged users.
        
4. Hooray for ‘inbound marketing!’

With the growth of social Internet marketing through the use of sites like Facebook, Twitter, LinkedIn and more, marketers are starting to invest in a new kind of value. Instead of paid advertisements, this year’s budget should be spent on richer content, beautiful web design, and inbound analytics to draw in your customers. Expect to see new software, as well as upgrades to current tools.

5. Internet marketing for customer loyalty and brands as influencers

By now we are all informed of the fact that attaining a customer is more costly than retaining one. Finding yourself a way to make your customers feel appreciated and satisfied in the early stages of the Internet marketing roadmap should now be a breeze. Customers nowadays have never been so connected, and with the dozens ways in which they are able to share their opinions customer loyalty is a crucial and valuable aspect to Internet marketing. Thanks to platforms such as Facebook and Foursquare, brands have been able to build followings of enormous sizes. So, jump into the pool and engage.

With the continuous evolution of the Internet, Internet marketing is bound to develop endlessly, and the list of trends just continues to grow. In summary, these technological advances in Internet marketing prove that content and design is king, brands are becoming social influencers, small businesses are going mainstream, analytics and customer loyalty are the key, and there would be more Internet marketing trends to look forward to and watch out for.

Thursday, August 8, 2013

 Internet Marketing Strategies Defined at MozCon Once Again




It’s been several weeks since the 2013 edition of MozCon has come and gone in Seattle, Washington. Attendees have flown home and returned to work after joining over a thousand of the best and brightest, not to mention most passionate, internet marketers in the world underneath a blanket of blue light and incredible speakers. Although days have passed, the connections made and inspiration felt from the conference are far from being lost in twitter newsfeeds of the past.  Mr. Moz himself, Rand Fishkin, kicked off the conference as the first speaker with his presentation about this year in SEO, marketing, and Moz. His conclusions? Brands are dominating the web and Google’s preference for them are not going anywhere so becoming a brand is your best bet to thriving as an online entity. Web marketing is more competitive than ever and it’s becoming increasingly crucial to know how to use both interruption marketing and inbound marketing. Rand wrapped it up with the newest in Moz and the first day of the conference began after his energetic introduction.  Matt Peters, another member of the Moz team, spoke about 2013 ranking factors and pointed out the fact that “40% of customers will abandon any site that takes longer than 3 seconds to load.” He also emphasized the importance of Google+ and Google Authorship for ranking. While the average Joe or Jane may not see the need to engage in Google+ it’s absolutely necessary to realize the weight that it can carry on the web.  Karen McGrane from Bond Art + Science spoke about the power of mobile internet access and the necessity of building valuable mobile sites. “There’s no such thing as ‘how to write for mobile’ there’s just good writing,” Karen said, continuing the constant emphasis on content at the conference. Her bottom line was, “You don’t get to decide which device people use to access your content. They do.”  One of the speakers that especially stood out was Kyle Rush. If you aren’t familiar with the name, perhaps you know a bit about the work he’s done. Kyle headed the online fundraising for the Obama campaign, a campaign that raised a whopping $690 million ONLINE. Rush presented the three secrets to his online success; experimentation, observation, and data gathering. His ability to test and optimize without fear of failure led him to become an incredible landing page optimizer.  Pete Meyers from Moz started off the last day of the conference with a presentation projecting the future of ranking. He reiterated that to survive on the web you have to become an entity. Google’s job is to model the real world and because of that he said, “Our tactics don’t have to change, but the way we approach them does.” Other notable speakers included Google’s Avinash Kaushik, HubSpot co-founder Dharmesh Shah, and SEER Interactive founder Wil Reynolds.  Company culture was also a hot topic throughout the conference. Sarah Bird, Moz’s chief operating officer, gave a heartfelt presentation about company core values and creating a strong company culture. It was impossible not to think about what kind of a thriving and passionate industry internet marketing is becoming. To steal the title of Zappos.com CEO Tony Hsieh’s book, it’s all about delivering happiness. In a world dominated by Google and powered by technology, it’s inevitable that internet marketing is going to become not just big, but huge. We’re glad to be a part of it.  Download MozCon 2013 presentations here: http://moz.com/mozcon-live/agenda
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