This is not a misinformed diatribe about how
design and user experience are more important ranking factors than
links. Without a doubt, enough of the right kind of links can still rank
low quality junk. That said, we’re pretty much with Google’s Matt Cutts on the link building obsession:
“A lot of people think about how do I build more
links, and they don’t think about the grander, global picture…you get
too focused...
