Best Time for Your Company to Send Emails

Best Time for Your Company to Send Emails One of the most asked questions by email marketers is when should emails be sent out to customers? Is the best time in the morning, midday, evening, weekdays or weekends? Well to be frank, there is no one cookie cutter answer that will magically bring you more customers. Each company, service and product offered have different customers that behave in their own unique way. Also, the action...

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Choosing an Email Color Scheme

Choosing an Email Color Scheme Choosing an email color scheme is vital so your email campaign will look professional and cohesive in combination with your site and marketing materials. Consistency in your emails helps your customer to know that (1) they have received an email from your company and (2) when they click to your site that they have landed on the correct site. You will need to choose about seven colors or hues to incorporate...

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Top 5 Mobile Email Marketing Tips

With the conception of new smartphones, everything has become so easy be it mails, social networking or sharing pictures or videos. With this new invention, interaction through email has become as easy as it has accelerated from desktops to mobile screens.  As per the reports of Return Path, there has been 82.4% increase in the ration of emails opened in mobile phones be it smartphones or tablet. This technology has affected the...

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