The 10 Best Alternatives to the Google AdWords Keyword Tool

    Ever since Google announced the impending demise of the AdWords Keyword Tool and their preference for its new avatar – the Keyword Planner, yet another hot discussion has sprung up in the SEO community. This time, strong adherents of the free-for-all ideology are riled at Google’s decision to make the Keyword Planner accessible only to marketers who’ve explicitly signed up to Google’s AdWords (which is one...

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Updating Your Anchor Text Strategy Post-Penguin

Ever since the release of the Penguin update, anchor text has seen a bit of a demotion in relevance. Anchor text, the actual text people see when they see a link, was (and still is) used as part of Google’s strategy for identifying what pages on the web were about. Anchor text was heavily abused by spammers who flooded the web with automated links as an indication of relevance and authority, and the search engine responded by identifying...

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