What is Google Penguin 2.0 Update ?

Webmasters have been watching for Penguin 2.0 to hit the Google search results since Google's Distinguished Engineer Matt Cutts first announced that there would be the next generation of Penguin in March. Cutts officially announced that Penguin 2.0 is rolling out late Wednesday afternoon on "This Week in Google". "It's gonna have a pretty big impact on web spam," Cutts said on the show. "It's a brand new generation of algorithms....

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Google's Pure Spam Manual Action: Matt Cutts on How to Fix it

Google has released a series of seven videos designed to help webmasters resolve specific types of spam issues that have been identified on their site. With Google Webmaster Tools offering more specific details about why a website might be penalized, these videos are designed to help you know exactly what kind of manual spam action your site has been impacted by, and the specific steps you can take to correct the issues in Google's eyes. What...

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Updating Your Anchor Text Strategy Post-Penguin

Ever since the release of the Penguin update, anchor text has seen a bit of a demotion in relevance. Anchor text, the actual text people see when they see a link, was (and still is) used as part of Google’s strategy for identifying what pages on the web were about. Anchor text was heavily abused by spammers who flooded the web with automated links as an indication of relevance and authority, and the search engine responded by identifying...

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Why Google Disavowing Links? Be Cautious While Using This Tool

Back on 16th October, Google introduced a new tool to disavow links. This was and continues to be good news for all those webmasters whose sites have unnatural links pointing to them, but which they cannot control; meaning all they can do is identify them, but not take them down. This tool gives them an option to do just that, all they need to do is put down all the URLs on a plain text file and upload it. Google does the rest. We have...

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Google’s Recently Launched ‘Keep’ Service vs Evernote

The modern-day technology realm is a veritable jungle – numerous entities compete amongst themselves but only a lion can dethrone another. That’s precisely the challenge Google have thrown with the release of their “Keep” application that seeks to topple current market favorite “Evernote” from its throne. So how do the two note-taking programs stack up against each other? And which should finally you opt for? The answers are below. Compatibility: Google’s...

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