What is Google Penguin 2.0 Update ?

Webmasters have been watching for Penguin 2.0 to hit the Google search results since Google's Distinguished Engineer Matt Cutts first announced that there would be the next generation of Penguin in March. Cutts officially announced that Penguin 2.0 is rolling out late Wednesday afternoon on "This Week in Google". "It's gonna have a pretty big impact on web spam," Cutts said on the show. "It's a brand new generation of algorithms....

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Google's Pure Spam Manual Action: Matt Cutts on How to Fix it

Google has released a series of seven videos designed to help webmasters resolve specific types of spam issues that have been identified on their site. With Google Webmaster Tools offering more specific details about why a website might be penalized, these videos are designed to help you know exactly what kind of manual spam action your site has been impacted by, and the specific steps you can take to correct the issues in Google's eyes. What...

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Four SEO Tactics That Still Work After Google Penguin Update

Have your websites been penalized by Penguin 2.0? You are not alone. An important fact to know about this Penguin update is that it is an algorithm change. This means SEO tactics which have been working before might not be working now. “About 2.3% of English-US queries are affected to the degree that a regular user might notice.” –Matt Cutts So, what SEO tactics are still working? Here, I will discuss about 4 SEO tactics that I am still...

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10 Dead SEO Tactics (And Their Alternatives)

SEO is a constantly changing industry, and much of what you read in a passing introduction to the subject is outdated. We’d like to take this time to discuss several SEO tactics that are dead or dying. We’re not necessarily claiming that these tactics never work (although that’s true for a few of them). We’re simply pointing out that these tactics are losing value and place the future of your site at risk. All of these...

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Responding to the Link Devaluation “Google Update”

It’s been almost half a month and Google still denies that an algorithm update occurred on January 17th, 2013. Even so, SEOmoz’s Dr. Pete noticed that several sites were no longer ranking for branded terms. Within a day of the suspected update, several webmasters contacted us with concerns about big drops in their rankings. We noticed a common narrative in their stories. Very few of them had seen a site-wide drop in rankings. Whether...

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