Why B2B Businesses Must Invest in the Tremendous Potential of Social Media [INFOGRAPHIC]

There is no doubt about it. Businesses, especially B2B businesses need to start using social media to leverage its immense potential. With social media platforms like Facebook (950 million active users), YouTube (880 million active users) and Twitter (170 million active users), continuously adding to their user base and other platforms not far behind, businesses have an ever increasing audience base to connect with. It gives them an opportunity...

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Most important Google Search Algorithm Updates

The year 2012 has seen a lot of changes in the Google’s search engine algorithm. Google is refining its algorithm constantly – making it stronger than ever – so that only best content gets to the top of SERPs. Google has gone through a lot of important algorithm updates in the year 2012 that impacted thousands of small and big businesses out there. Although some businesses bloomed but most of them suffered huge losses. The websites that...

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SEO more effective than PPC and Social Media

Provocative statement that applies, however, when one examines the number of leads generated. This has now done someone and the result on an infographic perpetuated. And since it is clear that SEO is still the main source on the Internet for new contacts and potential clients. More than 80% of all users around the world use every day search engines, and more than 50% of small and medium-sized enterprises falter their budget for...

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