7 Advanced Link Building Strategies for a Competitive Edge

We all know it’s not worth our time to build sub-par links anymore. It’s time to get innovative with our link building tactics. We previously shared a few lesser-known link building techniques and post panda/penguin era link acquisition strategies here, but we are of the opinion that you can’t have too many. So, here are a few more techniques that will help you push the envelope and approach link building with the mindset...

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Negative SEO : How to Uncover an Attack Using a Backlink Audit

Ever since Google launched the Penguin update back in April 2012, the SEO community has debated the impact of negative SEO, a practice whereby competitors can point hundreds or thousands of negative backlinks at a site with the intention of causing harm to organic search rankings or even completely removing a site from Google's index. Just jump over to Fiverr and you can find many gigs offering thousands of wiki links, or directory links,...

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10 Free Backlink Checker Online Tools

Finding and analysing Website backlinks is an easy way to build quality backlinks to your website, the more you get backlink reports, the more you'll have data about website back links. Backlink checker tools are important and you should use it in the right way because you need links information that pointing to your competitor website. It also helps for your own website, because you need to know that from where you're getting...

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How to Improve Your Link-Building ?

As SEOs, we’ve all used common anchor text and more generic links in the past: it was, after all, just how things were done a year or two back.  However, things have now changed, and we’ve all got to focus on throwing a bit more variation and invention into our lead generation campaigns.  If the old style links aren’t proving effective anymore, then where should we be focusing our effort? Co-occurrence. ...

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Think Beyond Links, Build Compelling Sites with Rich UI and UX

No serious SEO can ignore the elephant in the room: black hat works. For every post informing us that we need to create compelling content in order to rank, there are hundreds or thousands of junky posts ranking on purchased links, private link networks, and tiered linking schemes. Black hat doesn’t work for long, but it does work. So why are we sitting here telling you to “think beyond links?” Are we just...

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Responding to the Link Devaluation “Google Update”

It’s been almost half a month and Google still denies that an algorithm update occurred on January 17th, 2013. Even so, SEOmoz’s Dr. Pete noticed that several sites were no longer ranking for branded terms. Within a day of the suspected update, several webmasters contacted us with concerns about big drops in their rankings. We noticed a common narrative in their stories. Very few of them had seen a site-wide drop in rankings. Whether...

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