The Ultimate Guide to Using Twitter for Influencer Outreach

Picture the following scenario. You are interviewing someone for a job and they spout off all sorts of wonderful things about themselves. You call their last boss and get a less than desirable recommendation. Whose words do you believe? Or how about this. You are at a cocktail party and a stranger comes up to you and starts telling you how cool their marketing software company is. A little while later you are having a...

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Social Networking No-No’s for Businesses

Social Networking No-No’s for Businesses Overview As companies dive into social networking more and more, mistakes are bound to happen. Lucky for you, your predecessors have made some mistakes, so do not walk their same path. Instead learn from their mistakes and blaze a new successful social networking path. If you do not already know, social networking is vital to growing your business and communicating with your target audience....

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Which Website Marketing Services are Right for You

Which Website Marketing Services are Right for You Whether you are going to do it yourself or hire an online marketing agency, you need to know which website marketing services are right for your company. You want to ensure you have an effective online marketing strategy to get your target market engaged with your brand. Most agencies will offer a package of website marketing services tailored to your specific needs. Your plan will include...

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Is Facebook Advertising a Good Investment ?

Nile Marketing - Is Facebook Advertising a Good Investment? In 2012,BBC tested Facebook Advertising by putting out ads for a fictitious small business dubbed VirtualBagel. For one week, BBC ran display ads to boost fan page likes. The conclusion at the end of the week: Facebook ads are a waste of money. Very bad news for online marketers and small business owners, right? Not necessarily. It does not take much examination of BBC’s experiment...

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Nile Marketing - Designing a Social Media Marketing Plan

Designing a Social Media Marketing Plan Planning and executing a social media marketing plan can be easy as long as you first clearly define your company goals. Knowing your products, target audience, company mission and services will allow you to better understand how social media will boost your business. Social media is more than just getting fans, followers and likes on platforms like Facebook and Twitter. You want to focus on...

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