The Ultimate Guide to Using Twitter for Influencer Outreach

Picture the following scenario. You are interviewing someone for a job and they spout off all sorts of wonderful things about themselves. You call their last boss and get a less than desirable recommendation. Whose words do you believe? Or how about this. You are at a cocktail party and a stranger comes up to you and starts telling you how cool their marketing software company is. A little while later you are having a...

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10 Dead SEO Tactics (And Their Alternatives)

SEO is a constantly changing industry, and much of what you read in a passing introduction to the subject is outdated. We’d like to take this time to discuss several SEO tactics that are dead or dying. We’re not necessarily claiming that these tactics never work (although that’s true for a few of them). We’re simply pointing out that these tactics are losing value and place the future of your site at risk. All of these...

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Recover From Google Penalties in 10 Steps

Over the past couple years, Google updates and penalties have cleaned up the search results. The impact has been positive for consumers, but for many webmasters it has, quite honestly, been brutal. Google continues to hold a monopoly over the search industry, though according to the FTC, it is a legal monopoly. To protect the integrity of its search results, and its competitive advantage, Google’s algorithms are kept under...

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Why B2B Businesses Must Invest in the Tremendous Potential of Social Media [INFOGRAPHIC]

There is no doubt about it. Businesses, especially B2B businesses need to start using social media to leverage its immense potential. With social media platforms like Facebook (950 million active users), YouTube (880 million active users) and Twitter (170 million active users), continuously adding to their user base and other platforms not far behind, businesses have an ever increasing audience base to connect with. It gives them an opportunity...

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SEO Consulting Beats an SEO Package Every Time

Brands who are interested in reaching a broader online audience can easily confuse SEO consultants with SEO packages. The word “consultant” might even be more intimidating, since it implies that your own business will be doing most of the work. In reality, SEO packages can, at best, only promise superficial results. SEO consultants are happy to pick up most of the marketing work, but they work together with their clients...

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