Recover From Google Penalties in 10 Steps

Over the past couple years, Google updates and penalties have cleaned up the search results. The impact has been positive for consumers, but for many webmasters it has, quite honestly, been brutal. Google continues to hold a monopoly over the search industry, though according to the FTC, it is a legal monopoly. To protect the integrity of its search results, and its competitive advantage, Google’s algorithms are kept under...

Read More

Why B2B Businesses Must Invest in the Tremendous Potential of Social Media [INFOGRAPHIC]

There is no doubt about it. Businesses, especially B2B businesses need to start using social media to leverage its immense potential. With social media platforms like Facebook (950 million active users), YouTube (880 million active users) and Twitter (170 million active users), continuously adding to their user base and other platforms not far behind, businesses have an ever increasing audience base to connect with. It gives them an opportunity...

Read More

SEO Consulting Beats an SEO Package Every Time

Brands who are interested in reaching a broader online audience can easily confuse SEO consultants with SEO packages. The word “consultant” might even be more intimidating, since it implies that your own business will be doing most of the work. In reality, SEO packages can, at best, only promise superficial results. SEO consultants are happy to pick up most of the marketing work, but they work together with their clients...

Read More

Responding to the Link Devaluation “Google Update”

It’s been almost half a month and Google still denies that an algorithm update occurred on January 17th, 2013. Even so, SEOmoz’s Dr. Pete noticed that several sites were no longer ranking for branded terms. Within a day of the suspected update, several webmasters contacted us with concerns about big drops in their rankings. We noticed a common narrative in their stories. Very few of them had seen a site-wide drop in rankings. Whether...

Read More