Best Time for Your Company to Send Emails

Best Time for Your Company to Send Emails

One of the most asked questions by email marketers is when should emails be sent out to customers? Is the best time in the morning, midday, evening, weekdays or weekends?

Well to be frank, there is no one cookie cutter answer that will magically bring you more customers. Each company, service and product offered have different customers that behave in their own unique way.

Also, the action you want your customers to take when they read your emails will affect the outcome of your email campaigns.

Perhaps you want the customer to visit your store on certain days to receive a discount on their purchase. You could get a low response because customers were busy and could not make it to the store. Maybe the email campaign would have been a success if the customer could have shopped at your online store.

Running a contest could get impressive responses even if you send it out late in the day on a weekend, or it could fall flat because it has been said that no one reads emails on the weekend.

So what do statistics say? Could they better answer your question?

Statistics

There are statistics that analytical companies will boast are correct. Some say weekdays between 8 a.m. – 5 p.m., while others day it should be weekdays from 8 -10 p.m. because that is when customers are at their computers.

Another statistics says to stay away from weekends because no one is reading their emails, while other say that is the perfect time to target shoppers.

Statistics have also stated that you will get the best response if your email is opened within the first hour of being sent.

The True Answer

The best answer to the question is to figure out what works for your target audience. You will have to try AB testing again and again to discover the pattern that works.

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Choosing an Email Color Scheme

Choosing an Email Color Scheme

Choosing an email color scheme is vital so your email campaign will look professional and cohesive in combination with your site and marketing materials.

Consistency in your emails helps your customer to know that (1) they have received an email from your company and (2) when they click to your site that they have landed on the correct site.

You will need to choose about seven colors or hues to incorporate into your email template. You will need colors for the:

Header
Footer
Text
Links
Background
Sidebar
If you already have a logo and website built, then choose your email colors from there. This will ensure that your brand has a consistent look and feel throughout.

Pick a color palette that is geared towards your target audience to facilitate drawing them into your brand, services and products.

For example, if you are selling relaxation candles, you will want serene, peaceful colors like a light green or off white. Bright, extravagant colors would only distract from the concept of your brand.

When choosing your color scheme, make sure you have a variety of contrasting colors. Your message will look bland or get lost if the colors are too light, too dark or too similar.

Choosing a background color and text color is very important. You want to ensure that the text is easy to read and the colors are easy on the eyes.

Keep in mind the sizes of the text on your site. If the font gets too small, your background color might bleed into the word and make it difficult to read.

Also, your background color should not be overpowering since it is the most prominent color to be used on the site.

Make sure that the color you choose for your links is not used elsewhere. This provides consistency and your links will stand out easily.

If you are having trouble deciding on a color scheme, one of your talented team members can assist you, so contact us today.

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Top 5 Mobile Email Marketing Tips

With the conception of new smartphones, everything has become so easy be it mails, social networking or sharing pictures or videos. With this new invention, interaction through email has become as easy as it has accelerated from desktops to mobile screens.  As per the reports of Return Path, there has been 82.4% increase in the ration of emails opened in mobile phones be it smartphones or tablet. This technology has affected the businesses as well. Business owners, who previously thought for marketing their business through Email marketing, have not resorted to mobile email marketing. Here are five mobile email marketing tips for you:

Learn about your mobile email spectators

The finest way to begin with mobile Email marketing is to know about the audience and their engagement with your emails. Once you get to know the medium through which all your viewers are going through your emails, it can be of great help to you. Through this, you can easily target them and can achieve maximum audience without wasting much time.

Design of your email

There is a custom design concept of mobile email marketing campaigns. There is a standard width of every handset such as for iPhone the width is 320 Pixels. So, make sure that the mobile email site you are creating is in standard form so that there does not arise any nuisance in future. Before you create your design, bear in mind that the iPhone screen is in landscape format which is 480-pixels in width.

Importance of proper font size

Do consider to keep proper font size on your email. Make sure that the text on your site is easily readable. This is the reason that professionals suggest you to keep the font size 30pt for headlines and minimum 14pt for the body. Once the content is put together, it should look as a complete whole. In addition, do not add giant boxes in middle of the text as it will put away reader’s attention.

Consider mobile touch

It is easy to access mails on desktop through the click of mouse, but it is not that easy to go through emails on a small screen that too with the touch of finger. The finger touch is that accurate as that of mouse click. This is the reason that Apple proposes to consider spacing of minimum 10 pixels around the clickable items. The main motive behind this condition is to make your browsing experience more hassle-free so that you do not confront any problem.

Plan to create a good surfing experience

By using these tips, you will definitely end up in creating good email marketing campaign. Once you succeed in creating so, do not stop here. Endeavour to invigorate more engagement of your customers in your website, your communities or your blog as well.

These tips will eventually lead you to a good mobile email marketing promotion among your clientele. Follow these tips and experience a transformed world of mobile email marketing.

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