Saturday, August 17, 2013

Learn About Search Engine Optimization!

Search Engine Optimization most commonly known as SEO is the process of driving organic traffic (free traffic) to a company’s website through search engine results.

Why Should I Use SEO?

Most internet users use search engines to find information, products or services that they are looking for, in fact ‘93 percent of users worldwide use search engines to find websites’ - Forester Research.
Search engine optimization techniques allow you to be found amongst the millions of web pages available on the internet. Many of your competitors will already be using these techniques and benefiting from the traffic that this online marketing is producing.
SEO allows search engines to find your website easily, identifying the content available on the site and its relevancy to search engine users. Search engines aim to deliver the most relevant search results to their users, so they use a variety of techniques to assess website content to ensure that they are delivering the most relevant search results for their users.
Some SEO techniques that are assessed include:
  • Page Meta Tags
  • Page Content
  • Internal Links
  • Inbound Links

How Does SEO Work?

Search Engines have things called spiders, or bots that crawl the internet servers to find content on websites that it then stores in its index. Websites are then filtered according to the search engines algorithms which then store the information that fits its criteria. When a user is performing a search, the search engine will access this index to find the most relevant information it has for the user based on their search keyword or key terms and deliver it to them.
There are a variety of factors that are assessed by search engines to determine the relevancy of the content delivered to search engines users. These include:
  • Page Rank - Google page rank value base on website popularity, age and content
  • Website Links - This includes inbound and outbound links
  • Page Content - Meta Tags, alt tags and on page content

SEO Benefits

The process of performing SEO is lengthy but has great benefits for those that can achieve 1st page rankings in top search engine results such as Google or Yahoo for keywords or key terms that best define the contents of their site.

What is the Difference between SEM and SEO?

Search Engine Marketing commonly known as SEM is the process of driving search engine traffic through paid Pay Per Click (PPC) and unpaid methods, such as Search Engine Optimization. SEO is solely the process of driving traffic to a site through organic search engine results.

How do I Perform SEO on My Website?

SEO is an ongoing process that can take time and effort to master. A combination of SEO techniques will help your site to rank highly with search engines, ultimately driving more traffic to your website.


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