Nile Marketing: Free SEO Training

Showing posts with label Free SEO Training. Show all posts

Tuesday, May 28, 2013

6 Best SEO practices for using rel=canonical

The rel=canonical is an important part of your website structure when it comes to SEO. A couple of days ago, we shared some common mistakes people often make with rel=canonical attributes, knowing little that the consequences could be more than they bargained for. Anyhow, we discussed the mistakes before. Today, we are going to some best practices you should always try to follow when canonicalizing your pages.

The rel=canonical attribute is a way of letting search engines know that there is a canonical, or alternate version of the current page available somewhere else. The current page might have the same data as the original source, but organized differently (sorted, summarized, formatted etc). This reduces the risk of your site getting penalized for duplicate content. And search engines like it too, because it's one less page they have to crawl and index.

To help you make the best out of your rel=canonicals, here are some best SEO practices you should keep in mind.

6 SEO practices for using rel=canonical

Don't canonicalize unless the duplication is large - Do not add rel=canonical unless there's a large portion of duplicated content. Similar topics with closely matching, but not exactly matching content do not qualify. A good litmus test would be looking at the pages from the perspective of someone who doesn't know that language. If someone without knowledge of that language can tell if the two pages have same content, then you probably should canonicalize them.

Only use one rel=canonical per page. You can't point to multiple source pages. Rel=canonicals that come after the first one are ignored.

Decide which URL you want to show - You can make either of the pages appear in search results. But make sure you make the correct association, and not add a rel=canonical on the original page.

Make sure that the target to your canonical doesn't lead to a 404 page.

The original page must not contain a "noindex" tag.

Include in the head - Make sure you place the rel=canonical in the <head> section of your site. If it comes in the body, it will simply be ignored.

Top 5 Impressive Methods to Improve your “On-Page SEO Optimization”

4:22 PM No comments

In aspect one with this guides in order to SEO mastery we will be describing 5 various quick approaches to improve your “On-Page SEO Optimization”.
Firstly let’s define On-Page SEO shall most of us. On Site SEO (Search Engine Optimization) is what can be performed on the pages of your blog to maximize the potential performance it offers in Google and yahoo for your selected search phrases. This contains all the written text, pictures and also code defines your situation.
To ensure search engine robots accurately what your website is about and just what key terms you are usually targeting it’s important they can be found in the particular “website architectural mastery”. The underneath examples explain how you need to edit ones sites framework according in order to SEO very best practice.

1. Title construction:

First factors first, the particular title of which appears in the browser club should contain the keywords you are generally targeting.

2. URL anatomical structure:

It is another good idea to operate the keywords in the actual URL address. In addition to looking a good deal nicer what’s more, it adds “Search engine optimization juice” for your page since the keywords is being used. Amazing, proper? This in addition encourages people who link to your pages to utilize the Web site name as anchor written text.

3. Internal anchor text content:

Instead of using “find out more” or “click here” use keywords and phrases to link to your web pages, it facilitates Google better understand the content of the particular linking blog or page.

4. Unique Page metadata:

In your <head> of one’s page you should definitely have metadata and be sure for each page it can be different!

The written text written the following isn’t actually utilized by search engines to make your website rank, but it is significant for a person’s reader. Let’s keep in mind you needs to be building your blog for individuals, not only for search serp robots! Having a compelling verbal description here which includes your targeted keywords will probably really benefit click-via rates.

5. Usage of heading tags:

When building your internet site make positive you use the html going tags <h1>, <h2>, <h3>, etc. By employing these you are insanely putting it simpler for search engine robots to be aware of and evaluate which your web site is regarding, what would be the main topic and what exactly sub-topics are.

5 Quick SEO Tips

3:52 PM No comments

Search engine optimization is the practice of optimizing your site to boost your search engine rankings, which helps you to be found easier. There are TONS of factors that go into the algorithm that search engines use to rank websites, and you don’t necessarily have control over all of them – like how long you’ve owned your domain. But there are a bunch of things you CAN do if you’re looking to boost your rankings and be found easier.
Here are a few quick and easy tips that you can do on your own:

Create a Google+ Local Listing

People are searching for companies online more than ever before, and this is a quick and easy way to get your company listed on local Google search results and Google Maps. It’s nicer for users when you have this set up because they can view more information about you quickly in a local search. Google also considers this quality content about your company. Make sure to fill out as much information as possible to get everything you can from it.

Add social media sharing buttons to your blog

People are more apt to share your content if they can do it quickly and easily. If you include easy to use like, tweet and pin buttons, they are more likely to be used! There are tons of great WordPress plugins that make this process really easy too.

Interact more on social media

More interaction allows more people to get to know you and inevitably brings more people back to your website. Aim to spend a few minutes every day making posts to your social media profiles and replying to any messages you’ve received.

Add alt tags to all your images

This is really easy to do in WordPress – every time you add an image, add a description of it in the Alt Text box. Try to use keywords or things that would be helpful for your site. This description is put in the code for the image and search engines see it when they crawl your site, so they can use it when ranking you. It’s not a huge factor, but every little bit helps!

Write better content

Search engines want to see that you have quality content, things that your audience will be interested in. People are also more interested in quality content, so they are more apt to visit, subscribe, and share things that interest them.
5 quick tips, there you are! Let us know if you found these helpful or if you have any great SEO tips to add in the comments area below!

Nile Marketing - 2013 SEO Solutions

7:08 PM No comments

2013 SEO Solutions

SEO Solutions

Get a leg up on your competition and develop your SEO solutions for the rest of the year. Start the summer with a new SEO plan that will get you noticed and on your way to getting even more social with your customers.

In case you are late to the party, it is becoming more apparent that the search engines are pushing SEO to the forefront. The days of companies gaming the system is over.

There were many businesses that learned their lesson the hard way after Google’s release of Panda and Penguin earlier this year, and 2013 is proving to be even more SEO driven. You have to understand that the goal of each search engine is to return the most relevant results to their users.

So here is where SEO and social media come into play. Those two marketing pieces actually go hand-in-hand. Once you set a plan in motion to sync those two aspects together, you will see a dramatic difference in your efforts.

SEO Friendly Content

Content has always been important but it is vital this year. The content on your site will have to be relevant, high quality and informative. It will have to be a perfect marriage of keywords and a style that is consumer friendly.

You will also have to update the content on your site frequently. One of the easiest ways to accomplish this is by having a blog on your site. A blog not only sets you up as an industry leader to your readers but it gives the search engines new content to crawl.

Mixing and Mingling

An important part of your SEO solutions must be social media. Some companies are sitting back and wishing it would go away and they are in for a rude awakening. Social media is how most of society engages with friends, family and the companies where they shop. It’s ok if you don’t know it all, just get out there and learn or hire an agency to help you.

Social media platforms like Facebook, Pinterest and Twitter allow you to interact with your audience in a friendly down-to-earth manner. These platforms allow you to potentially set your brand viral in a matter of minutes. Social media is the easiest way for your customers to also share your brand with their circle of friends.

Do You Know How to do SEO ??

1:04 PM

Do You Know How to do SEO ??

If you have a website then you need to at least know the basics of how to do SEO. Search engine optimization is key to getting your site ranked high and attracting the correct target audience for your business. Below is a quick rundown of some of the high-level basics of SEO.

Keywords :

Using targeted keywords and phrases help search engines like Google, Bing and Yahoo! easily find and rank your site. Whether you are targeting a local or national audience, the correct keywords will position your site to get you the customers you want for your business.

Keywords need to be placed in :

Metatags
Headlines
Sub-headlines
Content
The alt tag of all images on the site
URLs

Content :

Unique, relevant and keyword rich content is the most forgotten component of how to do SEO correctly. Having SEO optimized content will help your site rank higher and make it easier for your customers to find. Fresh content should also be added to your site in a regular manner to keep high ranking consistent. Investing in a good SEO writer will make it much easier to keep your content updated and also exposed on Facebook and Twitter.

Linking :

Interlinking and outbound is another part of a good SEO plan. It is important to have your content interlinked to other relevant pages within your site. Also, developing a back linking strategy is vital to getting link backs from reputable sites to help your reputation and ranking.

Site Design :

The way your site is designed and implemented can greatly affect your SEO rankings. For instance, spiders cannot read Flash, so if your site is completely designed using Flash, chances are your site will not rank at all with search engines. You can get around this issue by adding text description within your website’s code to give the spiders something to read and rank.