Why Google Disavowing Links? Be Cautious While Using This Tool

Back on 16th October, Google introduced a new tool to disavow links. This was and continues to be good news for all those webmasters whose sites have unnatural links pointing to them, but which they cannot control; meaning all they can do is identify them, but not take them down. This tool gives them an option to do just that, all they need to do is put down all the URLs on a plain text file and upload it. Google does the rest. We have also talked about all you need to know about disavow links tool in our previous blog post.

Sounds simple right! Not Quite! Things are never as cut and dried as they seem. For starters, more than two months since this tool made its appearance on the scene, there is still some confusion going around whether it should or shouldn’t be used.

There are plenty of clients who come to us to help them disavow their links. Our recommendation is to not go this route, unless absolutely sure, and look for some alternative instead.  This might come as a surprise to some, but the fact is that Google doesn’t want everybody suffering from a ‘bad link’ problem to choose ‘links disavow’.

Here’s why we think that disavowing links is not a good idea all the time; we have also mentioned a few alternatives to using the disavow links tool.

A Case Made for Not Disavowing Links

Recall what Google said on its blog, while announcing the release of the Disavow Links Tool,

In Google’s words,

 “If you’ve been notified of a manual spam action based on “unnatural links” pointing to your site, this tool can help you address the issue. If you haven’t gotten this notification, this tool generally isn’t something you need to worry about.”

One word begs a closer look and that is ‘Notification’. So, if you haven’t been notified, then you don’t really have to use this tool.

Here’s what a notification looks like:

Here’s something else that Google says in the same blog,

 “If you’ve done as much as you can to remove the problematic links, and there are still some links you just can’t seem to get down, that’s a good time to visit our new Disavow links page.”

The question is, have you really done enough to remove all those unnatural links gunning for your site? You must contact webmasters manually and ask them to remove the problematic links that are pointing to your site from theirs. Using the disavow links tools should be your final throw of the dice and not your first.

Another line from Google, “We would reiterate that we built this tool for advanced webmasters only. We don’t recommend using this tool unless you are sure that you need to disavow some links to your site and you know exactly what you’re doing.”

There should be zero ambiguity as to which links you want to remove. If you have doubts about the links that you need to disavow, then this tool isn’t for you. It’s for webmasters that are very sure that they have done more than enough to get rid of unnatural links and in spite of their best efforts, they still can’t get rid of all the harmful links.

Google is very clear about when you should and shouldn’t use this tool.

Be Cautious While Using This Tool:

Webmasters need to be very cautious while using this tool as sources says that this tool could be Google’s Best Spam Reporting Tool yet.

Having said that, here are two possibilities that you can encounter while disavowing links:

• In case of unnatural/unwanted links pointing to your website unknowingly (that is you being completely unaware of it), Google might reconsider your website

• In case of manually created links being submitted for disavow, Google might not reconsider, as you are reporting SPAM that you created.

This is why it is such a good tool, it picks and chooses. It doesn’t tar all requests with the same brush.

The Alternates to Google Disavow Links Tool

So all things said and done, you will need to find alternates to using the Disavow Links Tool.

• Analyze your link profile thoroughly and check whether your website has linked to unrelated websites unknowingly. If this is the case, then you need to get in touch with those webmasters immediately and get them to remove these links manually.

• Use the tried and tested methods to get in touch with them, through mail, calling them up, or through Twitter and Facebook.

• Use link removal tools and services such as RMOOV and REMOVEEM

• Don’t be stingy when it comes to getting your links removed, at times you might even have to pay the webmaster for their removal, but it’s all in a good cause. So, if it’s feasible, do it. (However, Google isn’t in favor of this.)

What If You Have Built Large Chunk of Un-Natural Links Manually Those Are Unable to Control

While you are identifying the links for removal, there is a ‘straight out of hell’ scenario that you might encounter and that is you will be left with a huge chunk of unnatural links that you were unable to remove.

What do you do then? No, the correct answer is not using the Disavow Links Tool. Why? That’s because you will be indirectly reporting a large chunk of SPAM to Google, and there is nobody else responsible for this SPAM but YOU. Google will identify you as somebody who manipulated rankings to improve your SERPs rankings. In such cases, Google will never reconsider your website, not in a million years.

Well, there is just one alternate that will work. Get yourself a new website and start afresh. Don’t make the mistakes you made in the past and focus on creating quality backlinks.

Sometimes, it’s the simplest answers that work best. Google has been telling this to us, all along.

To Conclude:

Google disavow links tool is not for everyone, so before using it think multiple times whether you’re eligible (yes, eligible) to use this tool. It has more negative sides than positive as Google holds the full control. Using this tool you can either win the battle or lose everything, therefore, if you are unsure about your link profile and use of this tool then it is better to take help from experts as well as focus on the ways mentioned in the above explanation.

Let us know if you face any difficulty or if you encounter any questions
.

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Top 10 Tips How to Increase Your Alexa Rank ?

Top 10 Tips How to Increase Your Alexa Rank


Increase Your Alexa Rank, Alexa is an internet statistics company, a subsidiary of Amazon. Alexa Rank is one of the parameters that determine a website’s popularity. Lower your Alexa rank, more is your site’s value. Alexa Rank is determined based on your recent traffic and the aggregate traffic over the past three months.
It works on a complex algorithm. But if you do a few things, your Alexa rank will increase for sure. Advertisers approach your site only if you have a good Alexa rank. Visitors would trust a site with a higher Alexa rank.
Below are some tips, that would help you increase your Alexa Rank.

#1 Alexa Toolbar Alexa toolbar or extensions are available for Chrome, Firefox and IE. It is an important source of data for Alexa. Install this extension and keep your site as the home page. Do the same in multiple computers of your friends and relatives. Download Alexa toolbar from here.

#2 Use Alexa Widget Alexa Widgets can be embedded in your sites, which will display your current Alexa rank. Though it is not certain that this trick would help increase your Alexa rank, it is worth a try. Build your widget here.

#3 Write about Alexa Writing about Alexa will generally bring you more traffic. Write about Alexa in a regular interval of time.

#4 Consistent Posting If you write once in a while and expect your Alexa rank to increase drastically, then sorry you are daydreaming. Alexa likes consistency and your Alexa rank would increase gradually if you post regularly.

#5 Claim and Update your Blog info at Alexa You shoulf claim your blog at Alexa. you can do it by uploading a text file or using a meta tag code. Then update your site’s info at Alexa using the self service tools available.

#6 Content is King Writing good content is as important as writing often. If you write quality stuff in your site, you’ll definitely get more visitors and eventually a higher Alexa rank. Instead of writing a lot of less info posts, write a post that is loaded with information.

#7 Reviews and Ratings People can rate and review your blog at Alexa. A few say that a positive review would help you increase your Alexa rank. You can write one for us here.

#8 Comment in Forums Search for webmaster forums in Google and participate in the forums. Many forums let you display your site’s name in your signature. So, there are chances that many people visit your site, if you are really useful to that community

#9 Comment on sites Comment on do follow sites with commentluv enabled. You’ll get backlinks and therefore more traffic and a higher Alexa rank. Axleration is do follow.

#10 Search engines and Directories Submit your site to search engines and website directories. You’ll get a lot of traffic from them.
Alexa rank may not be accurately describe your popularity but it is a popular parameter, so it is better you work for it and try to increase it. Hope these tips helped.
If you have got any more tips, share it with us through the comments !

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Nile Marketing - Why Only Link Building ?? When One can Concentrate on Long-Term Relationship Building

Why Only Link Building? When One can Concentrate on Long-Term Relationship Building

The ongoing Panda and Penguin updates by Google has forced search engine optimization (SEO) services to rely on 100% ethical and white hat techniques and practices. Many people even started believing that link building, as a SEO technique, has become obsolete and a thing of the past. But at Nile Marketing, our team of seasoned SEO strategies has been successful in building long-term relationships through 100% natural and organic backlinks.

Instead of promising a certain number of backlinks per month to our clients, we have convinced them to opt for high quality and natural links generated through online article, blog and content sharing platforms. Our past clients can vouch for the effectiveness of your link building strategy to increase and retain the top search engine ranking of their websites in the era of constant search algorithm updates.

Strategy Only After Evaluating Your Website

You can find many online marketing service providers offering customized link building packages. A client can subscribe to a particular package, and get certain number of backlinks to his website. But such service providers concentrate on the number of the links rather than their quality. So the technique is no longer effective in boosting the search engine ranking of your website in the era of Google Panda and Penguin updates.

At Nile Marketing, we recommend the appropriate link building strategy to the clients only after thoroughly evaluating the existing back links and look and feel of their websites. Instead of delivering a certain number of backlinks per month, our team has improved the search engine ranking of many websites through a lower number of organic backlinks.

Concentrate on Quality of Links Rather Than Numbers

When a company promises you a certain number of backlinks per month, the professionals forget to concentrate on the source and quality of the link. But Google is emphasizing on increasing the search engine ranking of websites by posting relevant information and quality content. Our team of SEO professionals can implement a customized content marketing strategy that can get your website relevant and natural links.

Nile Marketing also deploys a team of experienced web content writers to develop content for your website promotion. The content are further posted on popular online platforms and forums accessed by millions of users on a daily basis. We impress and engage the readers with the quality web content, and encourage them to recommend the same to their friends, family and coworker.

Links through Quality Content and Blog Posting

At Nile Marketing, we have combined the web content marketing and link building solutions. Instead of procuring backlinks for your website, we believe in generating natural links to your website from popular websites and social media. The quality and engaging content posted on these online platforms are effective in leaving a long-term impression on the minds of the readers. Further, the articles, blogs and similar web content can also be promoted by the readers through word of mouth.

We also encourage readers to share the content through social networks, and divert more web traffic to the content. Thus, the natural and organic backlinks generated through the process can keep the high search engine ranking of your website by eliminating the impacts of search engine algorithm updates.

Utmost Care to Protect Credibility and Reputation of Websites

If you have already subscribed to the link building packages, then you must have realized their ineffectiveness in beating the Panda and Penguin updates. Many service providers have cleared such banklinks to a website to retain its search engine ranking. It is time to experience an innovative and ethical link building strategy that can divert more website traffic to your website through popular online search engines.

At Nile Marketing, we are passionate about retaining clients over a longer period of time by providing innovative and effective online marketing solutions. You can check the periodic reports to determine the effectiveness of our strategy and techniques. We can further assure you that we will recommend you the techniques that do not cause any damage to the professional credibility and reputation of your website.

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