Nile Marketing - 2013 SEO Solutions

2013 SEO Solutions


SEO Solutions

Get a leg up on your competition and develop your SEO solutions for the rest of the year. Start the summer with a new SEO plan that will get you noticed and on your way to getting even more social with your customers.

In case you are late to the party, it is becoming more apparent that the search engines are pushing SEO to the forefront. The days of companies gaming the system is over.

There were many businesses that learned their lesson the hard way after Google’s release of Panda and Penguin earlier this year, and 2013 is proving to be even more SEO driven. You have to understand that the goal of each search engine is to return the most relevant results to their users.

So here is where SEO and social media come into play. Those two marketing pieces actually go hand-in-hand. Once you set a plan in motion to sync those two aspects together, you will see a dramatic difference in your efforts.

SEO Friendly Content

Content has always been important but it is vital this year. The content on your site will have to be relevant, high quality and informative. It will have to be a perfect marriage of keywords and a style that is consumer friendly.

You will also have to update the content on your site frequently. One of the easiest ways to accomplish this is by having a blog on your site. A blog not only sets you up as an industry leader to your readers but it gives the search engines new content to crawl.

Mixing and Mingling

An important part of your SEO solutions must be social media. Some companies are sitting back and wishing it would go away and they are in for a rude awakening. Social media is how most of society engages with friends, family and the companies where they shop. It’s ok if you don’t know it all, just get out there and learn or hire an agency to help you.

Social media platforms like Facebook, Pinterest and Twitter allow you to interact with your audience in a friendly down-to-earth manner. These platforms allow you to potentially set your brand viral in a matter of minutes. Social media is the easiest way for your customers to also share your brand with their circle of friends.

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Is There Such Thing as Free Internet Marketing ??

Is there such Thing as Free Online Marketing?

Nile Marketing

Free online marketing – it does exist and you can achieve some of it through organic search rankings, different social media platforms and blog writing. These are all online mediums that are free and you can research any one of them easily on the internet. Now with said, remember the old saying – you get what you pay for. Using an experienced online marketing company is recommended but if you decide to go it alone, below are a few tips to get free online marketing for your business.

Organic Search Rankings

Organic search rankings are when search engines crawl the content of your site according to their algorithms and give your site a ranking. Then when a potential customer searches for a keyword, your site will hopefully be listed on the first page of results.

In order to achieve good organic ranking, your site will have to be optimized. This means your site is build in a way that makes it easy for search engines to crawl. Also, the content on your site will have to be optimized for SEO using targeted keywords. Your content will have to be relevant to your target audience. Finally, your content also has to read naturally so your customers understand your product and services.

Social Media Platforms

Social media is now even more important than ever before. The internet allows users to give opinion and comments about your products or services. Your goal is to position your company as reliable, dependable and one that easily interacts with its audience and customers on social media platforms.

For example having a company page on Facebook and interacting with your audience is key. This is a word of mouth platform that can give you free publicity if you do your part. Positive comments are key but even if you get a negative comment or review, your audience can see how you interact with that individual and you could spin it into a positive.

Blogs

Site blogs are a great way to keep relevant content fresh and new on your site. Make sure you post regularly and that the content positions you as the expert in your field. Also, make sure you are using keywords. A blog has two functions: to get better organic rankings and to answer and inform your audience.

Free online marketing is possible if you know what you are doing. But if you need help, don’t hesitate to look to an online marketing company to get the best rankings for your site.

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Nile Marketing - Two Ways Of Doing SEO

Two ways of doing SEO:


1.On-Page SEO

2. Off-Page SEO

By Nile Marketing

1. On-Page SEO

Is providing excellent content, right keywords,placing keywords on correct places, giving appropriate title to every web page. on-page optimization which covers what can be done on the webpages of the website. On-Page Optimizing can be defined as: factors effect on your web site that will be listed in the natural search engine optimization search engine webpages.

On-Page SEO Checklist:

Keyword selection, testing and research
Meta Description tag
Internal linking technique
H1 tags
URL structure
ALT tags
Keyword density
Content
Site maps
Assume results in 6-12 months

Common mistakes in on page SEO:

Duplicate content
URL variants
Off-site images
Duplicate tags






On Page Optimizing Factors:



1. Keyword Research – Keywords are the most important in Seo see that the right keyword is optimized for your web page. Keywords are strings that describe the content of your web site best .Use Google Keyword Suggestion Tool which allows you to type in a word or phrase associated with the subject.

2. Optimize Keywords in URL –Create sure your URL is optimized for search engines and fill your website with keywords appropriate to the topic. Create your file names appropriate to the content contained with-in the site .


3. Optimize Keywords in Title Tag – The title tag is most important to increase your search-engine positions for a particular keyword or keyword phrase. Search-engines will show the title tag at the top of each product in the listings web page (SERPs). Minimize your title tags to 65 characters.

4. Optimize Keywords in Description Meta Tag – Optimize every meta description tag on your web site because they are displaying information that visitors see your site is listed in the search engine results pages.They are essential in increasing user click-through from search engine result pages (SERPs).Note that your post should not to exceed 160 characters.

5. Optimize Keywords in Heading Tags –h1, h2, h3 tags – Use the header tags to implement importance to subjects on your web page and consist of keyword words or phrases .The h1 tag should be just like the title tag and use only one h1 tag for your article, however recurring h2 lower tags are acceptable are appropriate.

6. Optimize Keywords in Anchor Text – Anchor-text is linkable terminology that would be involved in your routing to outside resources, and inner linking within your site.Visitors should have easy route to linking webpages from every page of your website will help decrease your jump rate.

7. Optimize Keyword Density – Keyword Density is number of times your keyword or keyword appears on the site , versus the number of words on the site.

8. Text Modifiers to Emphasize Your Keywords – Use the BOLD or STRONG tags to emphasize your keyword or keyword phrase at least once.

9. Optimize Image ALT tag - Image optimizations are involved in SEO best methods and help in identifying relevance as spiders crawl the site. Name the pictures with dash-separated search phrases, and complete the Alt feature with a short descriptive phrase and dont use same Alt Image tag more than once.



2. Off-Page SEO

Off page SEO is doing things off site to improve your sites internet seo positions. The only thing you can do off site to increase your positions is build up more links. More links will generally lead to better Google PageRank and better internet seo positions This includes link-building, increasing link-building by submitting in open directories, google, exchanging links etc.


Directory Submission
Social Bookmarking
Article Submission
Classifieds Submission
Blogging
Forum Postings
Search Engine Submission
Press Release Promotion
PPC
Answers



SEO techniques are classified into two broad categories:

1. WHITE HAT SEO:



An SEO strategy is considered as White Hat if it follows the followings:

If it is in accordance to the search engine rules.
If it does not includes any fraud.
It guarantees that the content a look for search engine crawls
It guarantees that a Web Page content created for the users and not just for the search engines.
It guarantees the high quality of the web pages
It guarantees the useful content available on the web pages.


2. BLACK HAT SEO:


Redirecting users from a web page that is built for search engines to one that is more individual friendly.
Serving one edition of a web page to look for website optimization spiders/bots and another edition to human visitors. This is known as Cloaking SEO tactic.
Using Hidden or invisible text or with the site background color, using a tiny font size or hiding them within the HTML code such as "no frame" sections.
Repeating keywords in the Meta tags, and using keywords that are unrelated to the site's content. This is known as Meta tag stuffing.
Determined position of keywords and phrases within a web page to raise the search term count, variety, and density of the site. This is known as Keyword stuffing .
Developing low-quality websites that contain very little material but are instead stuffed with very identical key material. These webpages are known as Doorway or Gateway Pages.
Reflection websites by hosting multiple websites all with conceptually identical content but using different URLs.
Developing a fake copy of a popular web site which shows material just like the original to a web spider, but redirects to irrelevant or harmful web websites. This is known as Page hijacking.


SEO Major Benefits:

SEO can improve the variety of visitors who search for your products or services .
To research important activities of search engine optimization can make your website more available to all users.
You can focus on users who are looking for items which are exactly relevant to your company and improve brand credit and identification.
Writing content which are carefully relevant to your product becomes to improve public protection.
To achieve your company's objectives SEO is necessary if you are doing internet business.

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Nile Marketing - What You Need to Know Before Developing Your 2013 SEO Plan

What You Need to Know Before Developing Your 2013 SEO Plan :

SEO is Dead :

On the contrary search engine optimization (SEO) is evolving and you need to clear the dust off your old SEO plan. The new year is here and you need to make your resolution to get on board with the new SEO strategies.

The days of writing only with the search engines in mind or tricking the algorithms is over. The search engines are wise to those games and they are continually upgrading their guidelines to improve the results they provide to users.

For this new year, it is important for you to develop an SEO plan that encompasses social media, relevant content and targeted keywords.

Get Social :

Social media is here to stay so get use to in and join in on the fun. It is the way most people share information with their friends and family. Search engines are now starting to tap into social media and using it to return more and more relevant results to users. Rumor has it, Google wants to eventually rank sites according to their social signals.

Engagement with your audience is important and definitely what your customers expects now-a-days. Consumers no longer want to purchase services or products from a faceless corporation. They want to get to know the values and mission of your company. Communicating at a grassroots level is a simple way to interact with your target market.

Get Relevant :

You can’t just publish fluff stuffed with keywords and think that’s enough to satisfy the search engines. Your content has to be relevant to your site and industry. The site content needs to be updated often and written in a way that is easily crawlable by the search engines.

Keywords and phrases are important but it must not disrupt the integrity of the writing. Hiring an SEO writer is a good investment as they are familiar with an SEO plan. They are masters at weaving together all the intricate components while delivering interesting readable content.

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Nile Marketing - 10 Things Most SEO Consultants Hate

10 Things Most SEO Consultants Hate :

Having spent over ten years as an SEO consultant, I’ve gathered a list of “top ten challenges” (or, as I think of them, my pet peeves) about the industry and our clients.

I’m sure you’ve had similar experiences to share with our community. I’ll go first, and list out 10 things that challenge and push SEO consultants to come up with their very best efforts.

1. Fascination With Quick Fixes :

Our clients, normally savvy business owners, are strangely driven by the urge for “quick fixes” in their SEO. Even though they understand the complexity of SEO and the potential benefits from getting it right, many just want a quick win.

My clients are evaluated on their quarterly or annual results. Even though my convincing pitch with fact-based reasoning demonstrates that they will double revenue from organic search by taking a long-term approach and working on a 24- to 36-month timetable, I still see resistance. They don’t like this. They want faster results. They prefer 12 month horizons.

Often, I’ll get anxious client emails before board meetings. They’ll break down our organic traffic goal into a 12-monthly figure, get pretty graphs drawn, and then discover (to their dismay) that the traffic we’re receiving is nowhere near what we “agreed upon at our initial discussion.”

Businesses should understand that organic search is important, and it cannot be rushed. Quick fixes may deliver quick wins, but it is unreal to expect them to be sustained and long-lasting.

2. ”But My Competition Does…”

One of the toughest questions I’ve had to field begins with, “My competitors are doing _____ , so why can’t I?”

Many sites ignore Google’s guidelines and exploit loopholes in the search giant’s algorithms. They indulge in practices like shady link-building, exact match domains, ranking on duplicate content, and so on. In the near term, sometimes, these techniques help them outrank other businesses.

As an SEO consultant, I get frustrated at hearing Google’s never-ending string of (rarely implemented) rosy promises and dire threats to discourage webmasters against such practices.

In Norway, we have 5 million citizens. That isn’t many. But when I’m responsible for SEO strategy at some of the biggest, highest-traffic sites in the country, I am frequently left red-faced at Google’s lack of effective responses to such under-handed and crooked tricks to game search rankings. My personal opinion is that Google isn’t quite good at filtering out low-quality content in Norway. Even when I report poor-quality sites, nothing happens.

There are times when I even feel sorry for my clients. Their competitors have been using tricky techniques for years, and yet nobody stops them or penalizes them for such actions. They make a lot of money through their shenanigans. On the other hand, my clients are practicing ethical and white-hat SEO, adopting best practices and respecting guidelines, only to find themselves outranked by low-quality sites. It’s frustrating for SEO consultants. Have you ever felt the same, or had similar experiences?

3. The Conundrum of “Hourly Rates” :

So, I’m called to bid on an SEO consulting project. I make a presentation, hand over my proposal… and a few days or weeks later, my prospective client will call to complain that my hourly rate is too high. They love everything else about my proposal, but try to negotiate a lesser rate, saying that my competitors claim they can do it at a lower price.

Well, that’s true. They can. And it’s because they have a different approach and attitude toward SEO. Instead, wouldn’t it be nice when clients look at how much more money I’m going to add to their bottom-line? At how quickly I can help them achieve their financial goals and targets? At how effectively I can help them grow their business?

Look, a good SEO consultant is so much more than just a technical specialist. A great SEO consultant is excellent with analytics. Armed with access to valuable data, a consultant can help with your business development needs, guiding you grow your business in new ways. It is meaningless to evaluate such value by “hourly rates,” yet we see it all the time. How do you deal with it?

4. SEO Cannot Compensate For A Poor Product :

SEO can’t fix everything. I know that’s contrary to industry-driven myths, but hey! If your product, service or customer care are mediocre or just not “awesome,” you should fix that first before you call in the SEO guy (or gal) to get you more traffic.

SEO can amplify your business results. If you have a great offer which adds value to people, SEO will help you expand your reach and help many more people while making a bigger profit.

5. Learn To Say “No” More Often :

I should follow my own advice! Sometimes I get a bad feeling when a prospective client calls for a meeting. Maybe he wants to switch agencies for the 3rd time in 2 years. He isn’t happy with his present SEO vendor, or recently had a confrontation, and so, wants to change consultants.

I’ve often found that these clients are impatient, frustrated, and difficult to work with. Any trivial thing can affect their behavior and attitude toward their SEO consultant. A sleepless night, a bad quarter, a rough review by their boss, and they’ll impulsively leap to random conclusions, second-guessing your judgment, and blaming everyone but themselves.

It’s a bad situation to be in, as a consultant. Such a client’s attitude can drain your motivation and mess up your mood. You have to promptly break off these relationships. Say “No” when you see it coming. Cry “Stop” when it begins with an existing client.

Yes, you may lose an account. But it’s still the right decision. Keeping on “energy vampires” as clients can have devastating consequences on the rest of your consulting business.

6. An Obsession Over Hit-Counters :

People love “hit counters.” Ok, maybe hit counters isn’t the right way to describe this. But, many clients still place disproportionate emphasis on page views, search rankings and other such low-quality KPIs (key performance indicators).

None of these correctly reflect your business’ performance. You need to focus on the right KPIs. Ones that are actionable, and which contribute directly to bottom-line profitability. Those are the ones you seek to improve through your SEO strategy.

In many clients’ eyes, ranking is still king. But, SEO consultants understand that a site’s placement in the SERPs is only a rung in the ladder to business success. Without an acceptable conversion rate, more sales and higher profit as a consequence, even a #1 ranking on Google will be worthless.

7. SEO Is Still Icing On The Cake :

A few business owners cherish a naive belief in the ability of SEO to transform everything and magically create results. So, they put off consulting an SEO expert until everything else is ready with their website development.

Unfortunately, when this poorly planned and constructed site generates sub-optimal results, fixing it will need expensive changes. It’s far better to involve an SEO consultant right from the planning phase so that all aspects of your commercial website will work in harmony and synchronize with other elements to deliver stellar results.

8. IT Consultants Can Fix Everything :

It still amazes me that my family will call whenever they have trouble with their printer, PC, mobile phone, scanner, or have a virus problem — just because I’m an “IT Consultant.” Sometimes, they’ll even call for help with their TV, cable connection, or satellite dish!

It’s the same story at work, too. Clients don’t see a difference between a Web designer, Web developer, paid search expert, or SEO consultant. They figure that “If you’re an IT manager, you should be able to fix everything that runs on electricity.” Well, that’s not how it works!

9. ”Content Is Easy” :

Sorry, it’s not. Unless all you need is to fill in some white space with text and stuff it with keywords.

Time and again, I hear clients saying they can handle content by themselves. I no longer go into raptures of delight when clients say they have a “good copywriter or writer on their staff.” Rarely, if ever, do those writers have a good understanding of SEO.

Whenever I’ve relied on these “inside experts,” I’ve been disappointed and ended up having to teach them how to do what’s needed. That also cuts into my SEO budget, wasting time that’s better spent on other SEO tasks. Does this sound familiar?

10. Getting Paid Per Link :

When the SEO discussion turns to link building, the issue of buying links crops up. In the aftermath of Google’s Penguin update, it’s weird to even hear that businesses dare buy links from people offering “pay per link” deals.

This is risky, and I always turn down such requests from clients. But, some still go ahead with shady or black-hat link building techniques, and then blame SEO consultants when the ax falls on their business’ head.

So there. These are my pet peeves about being an SEO consultant. I’m sure there are many others you’ve faced in your career. Please go on and share them in the comments below. Let’s get some discussion going on these vexing problems and talk about how to solve them.

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What is SEO and Why is it Important ??

What is SEO and Why is it Important ??

What is SEO ?? The most basic answer to that question is that SEO is the abbreviation of the words search engine optimization. Another way of defining SEO is that it is the strategy used to optimize a website to make it rank high with search engines like Google, Yahoo! and Bing. It is also an integral part of a well-designed online marketing plan.
Now get ready for the long answer to the question, ‘what is SEO.’ A well thoughtout SEO strategy encompases everything from how the site is designed to how the content is written.

Design and HTML :

The way a site is designed and how the HTML portion is configured will help determine if the search engines can even read and rank the content on your site. It is important to have setting like H1, H2, H3, etc for headlines, sub headlines and so on. This tells the search engines the hierarchy of your content.
Search engines cannot read flash, so if you site is built entirely in flash, chances are your site’s rankings will be poor. You can however build in back end coding to add content describing the flash so that search engines can read your site.

Content, Keywords and Blogs :

When most people as the question, what is seo, they have content in mind. The main things to keep in mind when developing your content is keywords and blogs.

Before you begin writing, use a tool like Google Key Words to make a list of the top keywords you need on your site. Then make sure to sprinkle in the keywords into the content on your pages. Make sure the keywords are relevant and sound as natural as possible. Remember, you are trying to please the search engine, but you are also trying to inform your potential customers about your products and services.Blogs are a good way to keep optimized content fresh on your site. Not to mention it is a great way to position yourself as an expert in your field for your target audience. Use your keyword list again to add relevant keywords into each blog post.

Inbound and Outbound Links :

Links are also highly important to fully answer the what is seo question. Pages or content on your site should be interlinked to other sections of your site. Let say you write a blog topic that talks about one of the services you offer. Make sure to link content on that blog back to the page that talks about that service.
Next is to get credible outbound links to your site. This helps to give your site more credibility. This is kind of like networking. Let say you post on someone else’s blog. You might then contact them as ask if they would link back to your site. It’s kind of a I’ll scratch your back if you scratch mine.
In conclusion, what is seo and does your business need it ?? Yes your business needs it so invest in a good SEO marketing plan. Optimize your site correctly and you will see an improvement in your ROI.

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