6 Ways SEO Will Change in 2013

Considering the shifts in SEO survival, 2012 has been quite an eventful year. There have been several important updates that have changed the search scene altogether.

A massive crackdown on spam sites through the EMD updates was not the only scathing step taken by Google. Google updates its algorithm over 500 times a year in order to weed out low quality sites from the top positions. Google will never stop its relentless run to make search results more relevant.

Search engine optimization, as it stands today, is no longer child’s play. It has become quite challenging and innovative strategies are required to attain better rankings.

So what is the outlook for SEO in 2013? The answer to this question is still vague, as people are not sure about the updates that are to occur in 2013. Fierce arguments are still raging regarding the Google updates that may take place. While some believe that the future lies in content marketing, others believe that social media presence will be the key. Others continue to resort to blackhat SEO methods that may land them on Google’s hitlist.

Based on what I hear people saying and see people doing, and my understanding of the proposed Google updates that may take place, here is a list of major changes in SEO you can expect to occur in 2013.

Author Rank

How Google handles Author Rank will be the biggest search factor in 2013. It may turn the entire internet marketing world upside down.

Google will assign each blogger an Author Rank based on various parameters such as niche authority and domain expertise. This Rank will be given a major role in ranking the content authored by that author. Simply speaking, the higher the rank and reputation of the author, the higher are the chances of their content ranking well in search engines. Also, an author’s published content will be directly linked to their Google+ profile, thereby drawing Google+ into SEO calculations. So, with the mooted Author Rank update, performance of a site will depend more upon the reputation and niche expertise of the content’s author in social networks.

Equivalency Score Algorithm

Another major update that is expected to take place in 2013 is the Google Equivalency Score Algorithm (ESA). ESA is expected to work in the same way as Google Adword’s Quality Score where each keyword is given a point score based on several factors. The quality score of the keywords is then used along with the bid amount of the advertiser and the ads are ranked accordingly. ESA, if operationalized, will have a huge impact on online businesses. It will effectively cut down the monopoly of some websites on number one rankings and will create a more level playing field for all businesses. One effect of this is that Google may display the same results for a search query in different orders each time the results appear on screen.

Link Disavow Tool

The Link Disavow Tool was created to collect data on the backlink structure of sites. Chances are that Google will use this tool in 2013 to create an algorithm using the links that have already been submitted to them. The tool will be used to improve reporting of spam sites and poor quality backlinks. Consequently, blog posts and forum posts can no longer be used to create backlinks.

Social media presence

SEO in 2013 will be heavily influenced by the numerous social networks and the development and utilisation of an effective social media presence. Site owners and technicians have to carve a niche out for themselves in social media if they want their sites to do well in search rankings. Sharing of content on social networks like Facebook, Twitter, StumbleUpon, Pinterest, Delicious, LinkedIn, MySpace and Google+ will be of the utmost importance. Social media popularity will, in a way, decide the fate of a site as far as Google is concerned.

The reason Google gives such importance to the social media presence of a site is yet to be definitively ascertained. But there are many theories out there regarding this. Social media presence is proof that the traffic finds the content of a site useful. However, many say that Google will do this to give its staggering Google+ a boost. Many believe that in the days to come, Google+ might just emerge as the most important social network for webmasters.

Digital marketing

Digital marketing will also play a big role in 2013. Digital marketing will slowly include the entire spectrum of online marketing from market-purposed content creation, through pay-per-click strategies, to use of social media. Because of certain expected Google updates, this will get a big boost and chances are that more and more brands will come into the digital marketing field in time.

No Fundamental Changes in SEO

Having started by explaining how SEO will fundamentally change in 2013, let me close by saying that the foundation of SEO is going to remain the same. Whether web owners and professionals like it or not, content will continue as the king online. High quality, well-written, expertly displayed, functionally useful content will still hold the key to ranking well for target search terms. Any site needs to have compelling and unique content that has good readability and provides a rich user experience. Half the search battle is won if a website follows this cardinal rule, and that will only become more true in 2013 and beyond.

Currently accepted link building practices such as viral article submission and automated link posting won’t work any more, as the basis for them affecting search results is revealed as artifical. Google began the tough scrutiny of backlinks in 2012, and this will continue in 2013.

While we must wait to see just how Google and other search giants implement their strategies for 2013, it can be taken for granted that their efforts to keep search results organically honest, relevant and useful to consumer will have an impact on the industry that has developed around search engine optimization. Whether the effects of that are good or bad, for consumers and the industry, remains to be seen.

What about you? Are you ready for 2013? Do you foresee other ways in which search will change next year and beyond?

Read More

SEO 2013 Checklist: 60 essential checks before launching a WebSite

If you are launching the new website branding or otherwise publishing the new website based on the version. Before that, you should make sure about the process and it will support to well planning and organizing the website resources. As well as, you should consider the ranking factors and try to build the SEO friendly approach of creating the website. Before, you are publishing the website and should validate the website alignment with the best resource of current practices. The best way you should get the proper search engine optimization checklist and take the most essential checklist based on your website before your publishing the website online.

Keyword optimization :

If you are having the well written texts with the support of using the right choice of keywords that are extremely create the resource based on the search engine optimization because it is a very important factor for SEO campaigns. The positive answer to all questions about the keyword factors are:

• Did you find out all the popular terms that are relevant to your business websites?
• Did you choose the right choice of keywords and supported to the targeted resource wisely?
• Did you write the right way of creating the content that will be considered on both aspects such as users and search engine factors?
• Description should be unique pages of your business websites.
• Are the descriptions of the Meta description based on the users?
• Did you keep your pages based on the targeted resource by focusing on the small numbers of keyword selection for per page?

The best usage of SEO Tools can speed up your checklist and properly analyze the pages by using the keyword analyzer with the support of the Google Adwords tools. In order to ensure that you web pages are targeted and optimized the website based on the search keywords. In addition to that, you should make analyze of website with the support of search engine result page analysis tool that can help you for analyzing and evaluate the websites that are based on the competitor website.

Website development based on the business requirements

There are various techniques as available in order to develop the well set of website design and you


should give more importance to website development because this is one of the key factor for SEO process. Some of the following questions are:

• Perhaps you are making the right choice of well coded with the proper analysis of website characteristics?
• Have you developed the website by using the SEO technologies?
• Perhaps you design website easy to be crawled and provides the text links for all of the web pages of your website?
• Do you use properly specify the Meta robots tags?
• Did you take the steps and eliminate the duplicate content as possible because the SEO Optimization should properly follow the content based on the business requirements?
• What is the time to loading your website and try to reduce the loading time?

So try to make use of the checklist because these things are related to the search engine optimization and you should make the several checklists with the support of SEO strategy. The essential things are HTML validation, spider view and page analysis of your website. These things are very essential for making the perfect content without any duplicate content and have the supportive tool for analysis the duplicate content and web SEO analysis tool.
 

Give the importance to link structure, URL and links :

You should give the importance to develop the solid link structure because this is the essential way of making the business website. Based on that, you should prepare the checklists related to the link structure and URL structure. The important resources are:

• Did you give more importance to the keywords in your URL structure?
• Do you dashes instead of underscore sign that make it your website URL?
• Have you ensured that your URL structures are not too lengthy or spammy?

Domain and hosting the website :

You should give the importance to both the aspects of domain and hosting because it can heavily affect the performance of your website based on the SEO Services process and essential checklists are:

• Does the domain name should contain the useful keywords?
• Do you understand the benefits of using the sub-domains?
• Have you selected the TLD of domain?

Read More

Top 5 Impressive Methods to Improve your “On-Page SEO Optimization”

In aspect one with this guides in order to SEO mastery we will be describing 5 various quick approaches to improve your “On-Page SEO Optimization”.
Firstly let’s define On-Page SEO shall most of us. On Site SEO (Search Engine Optimization) is what can be performed on the pages of your blog to maximize the potential performance it offers in Google and yahoo for your selected search phrases. This contains all the written text, pictures and also code defines your situation.
To ensure search engine robots accurately what your website is about and just what key terms you are usually targeting it’s important they can be found in the particular “website architectural mastery”. The underneath examples explain how you need to edit ones sites framework according in order to SEO very best practice.

1. Title construction:

First factors first, the particular title of which appears in the browser club should contain the keywords you are generally targeting.

2. URL anatomical structure:

It is another good idea to operate the keywords in the actual URL address. In addition to looking a good deal nicer what’s more, it adds “Search engine optimization juice” for your page since the keywords is being used. Amazing, proper? This in addition encourages people who link to your pages to utilize the Web site name as anchor written text.

3. Internal anchor text content:

Instead of using “find out more” or “click here” use keywords and phrases to link to your web pages, it facilitates Google better understand the content of the particular linking blog or page.

4. Unique Page metadata:

In your <head> of one’s page you should definitely have metadata and be sure for each page it can be different!

The written text written the following isn’t actually utilized by search engines to make your website rank, but it is significant for a person’s reader. Let’s keep in mind you needs to be building your blog for individuals, not only for search serp robots! Having a compelling verbal description here which includes your targeted keywords will probably really benefit click-via rates.

5. Usage of heading tags:

When building your internet site make positive you use the html going tags <h1>, <h2>, <h3>, etc. By employing these you are insanely putting it simpler for search engine robots to be aware of and evaluate which your web site is regarding, what would be the main topic and what exactly sub-topics are.

Read More

5 Quick SEO Tips

Search engine optimization is the practice of optimizing your site to boost your search engine rankings, which helps you to be found easier. There are TONS of factors that go into the algorithm that search engines use to rank websites, and you don’t necessarily have control over all of them – like how long you’ve owned your domain. But there are a bunch of things you CAN do if you’re looking to boost your rankings and be found easier.
Here are a few quick and easy tips that you can do on your own:

Create a Google+ Local Listing

People are searching for companies online more than ever before, and this is a quick and easy way to get your company listed on local Google search results and Google Maps. It’s nicer for users when you have this set up because they can view more information about you quickly in a local search. Google also considers this quality content about your company. Make sure to fill out as much information as possible to get everything you can from it.

Add social media sharing buttons to your blog

People are more apt to share your content if they can do it quickly and easily. If you include easy to use like, tweet and pin buttons, they are more likely to be used! There are tons of great WordPress plugins that make this process really easy too.

Interact more on social media

More interaction allows more people to get to know you and inevitably brings more people back to your website. Aim to spend a few minutes every day making posts to your social media profiles and replying to any messages you’ve received.

Add alt tags to all your images

This is really easy to do in WordPress – every time you add an image, add a description of it in the Alt Text box. Try to use keywords or things that would be helpful for your site. This description is put in the code for the image and search engines see it when they crawl your site, so they can use it when ranking you. It’s not a huge factor, but every little bit helps!

Write better content

Search engines want to see that you have quality content, things that your audience will be interested in. People are also more interested in quality content, so they are more apt to visit, subscribe, and share things that interest them.
5 quick tips, there you are! Let us know if you found these helpful or if you have any great SEO tips to add in the comments area below!

Read More

Is There Such Thing as Free Internet Marketing ??

Is there such Thing as Free Online Marketing?

Nile Marketing

Free online marketing – it does exist and you can achieve some of it through organic search rankings, different social media platforms and blog writing. These are all online mediums that are free and you can research any one of them easily on the internet. Now with said, remember the old saying – you get what you pay for. Using an experienced online marketing company is recommended but if you decide to go it alone, below are a few tips to get free online marketing for your business.

Organic Search Rankings

Organic search rankings are when search engines crawl the content of your site according to their algorithms and give your site a ranking. Then when a potential customer searches for a keyword, your site will hopefully be listed on the first page of results.

In order to achieve good organic ranking, your site will have to be optimized. This means your site is build in a way that makes it easy for search engines to crawl. Also, the content on your site will have to be optimized for SEO using targeted keywords. Your content will have to be relevant to your target audience. Finally, your content also has to read naturally so your customers understand your product and services.

Social Media Platforms

Social media is now even more important than ever before. The internet allows users to give opinion and comments about your products or services. Your goal is to position your company as reliable, dependable and one that easily interacts with its audience and customers on social media platforms.

For example having a company page on Facebook and interacting with your audience is key. This is a word of mouth platform that can give you free publicity if you do your part. Positive comments are key but even if you get a negative comment or review, your audience can see how you interact with that individual and you could spin it into a positive.

Blogs

Site blogs are a great way to keep relevant content fresh and new on your site. Make sure you post regularly and that the content positions you as the expert in your field. Also, make sure you are using keywords. A blog has two functions: to get better organic rankings and to answer and inform your audience.

Free online marketing is possible if you know what you are doing. But if you need help, don’t hesitate to look to an online marketing company to get the best rankings for your site.

Read More

Nile Marketing - Two Ways Of Doing SEO

Two ways of doing SEO:


1.On-Page SEO

2. Off-Page SEO

By Nile Marketing

1. On-Page SEO

Is providing excellent content, right keywords,placing keywords on correct places, giving appropriate title to every web page. on-page optimization which covers what can be done on the webpages of the website. On-Page Optimizing can be defined as: factors effect on your web site that will be listed in the natural search engine optimization search engine webpages.

On-Page SEO Checklist:

Keyword selection, testing and research
Meta Description tag
Internal linking technique
H1 tags
URL structure
ALT tags
Keyword density
Content
Site maps
Assume results in 6-12 months

Common mistakes in on page SEO:

Duplicate content
URL variants
Off-site images
Duplicate tags






On Page Optimizing Factors:



1. Keyword Research – Keywords are the most important in Seo see that the right keyword is optimized for your web page. Keywords are strings that describe the content of your web site best .Use Google Keyword Suggestion Tool which allows you to type in a word or phrase associated with the subject.

2. Optimize Keywords in URL –Create sure your URL is optimized for search engines and fill your website with keywords appropriate to the topic. Create your file names appropriate to the content contained with-in the site .


3. Optimize Keywords in Title Tag – The title tag is most important to increase your search-engine positions for a particular keyword or keyword phrase. Search-engines will show the title tag at the top of each product in the listings web page (SERPs). Minimize your title tags to 65 characters.

4. Optimize Keywords in Description Meta Tag – Optimize every meta description tag on your web site because they are displaying information that visitors see your site is listed in the search engine results pages.They are essential in increasing user click-through from search engine result pages (SERPs).Note that your post should not to exceed 160 characters.

5. Optimize Keywords in Heading Tags –h1, h2, h3 tags – Use the header tags to implement importance to subjects on your web page and consist of keyword words or phrases .The h1 tag should be just like the title tag and use only one h1 tag for your article, however recurring h2 lower tags are acceptable are appropriate.

6. Optimize Keywords in Anchor Text – Anchor-text is linkable terminology that would be involved in your routing to outside resources, and inner linking within your site.Visitors should have easy route to linking webpages from every page of your website will help decrease your jump rate.

7. Optimize Keyword Density – Keyword Density is number of times your keyword or keyword appears on the site , versus the number of words on the site.

8. Text Modifiers to Emphasize Your Keywords – Use the BOLD or STRONG tags to emphasize your keyword or keyword phrase at least once.

9. Optimize Image ALT tag - Image optimizations are involved in SEO best methods and help in identifying relevance as spiders crawl the site. Name the pictures with dash-separated search phrases, and complete the Alt feature with a short descriptive phrase and dont use same Alt Image tag more than once.



2. Off-Page SEO

Off page SEO is doing things off site to improve your sites internet seo positions. The only thing you can do off site to increase your positions is build up more links. More links will generally lead to better Google PageRank and better internet seo positions This includes link-building, increasing link-building by submitting in open directories, google, exchanging links etc.


Directory Submission
Social Bookmarking
Article Submission
Classifieds Submission
Blogging
Forum Postings
Search Engine Submission
Press Release Promotion
PPC
Answers



SEO techniques are classified into two broad categories:

1. WHITE HAT SEO:



An SEO strategy is considered as White Hat if it follows the followings:

If it is in accordance to the search engine rules.
If it does not includes any fraud.
It guarantees that the content a look for search engine crawls
It guarantees that a Web Page content created for the users and not just for the search engines.
It guarantees the high quality of the web pages
It guarantees the useful content available on the web pages.


2. BLACK HAT SEO:


Redirecting users from a web page that is built for search engines to one that is more individual friendly.
Serving one edition of a web page to look for website optimization spiders/bots and another edition to human visitors. This is known as Cloaking SEO tactic.
Using Hidden or invisible text or with the site background color, using a tiny font size or hiding them within the HTML code such as "no frame" sections.
Repeating keywords in the Meta tags, and using keywords that are unrelated to the site's content. This is known as Meta tag stuffing.
Determined position of keywords and phrases within a web page to raise the search term count, variety, and density of the site. This is known as Keyword stuffing .
Developing low-quality websites that contain very little material but are instead stuffed with very identical key material. These webpages are known as Doorway or Gateway Pages.
Reflection websites by hosting multiple websites all with conceptually identical content but using different URLs.
Developing a fake copy of a popular web site which shows material just like the original to a web spider, but redirects to irrelevant or harmful web websites. This is known as Page hijacking.


SEO Major Benefits:

SEO can improve the variety of visitors who search for your products or services .
To research important activities of search engine optimization can make your website more available to all users.
You can focus on users who are looking for items which are exactly relevant to your company and improve brand credit and identification.
Writing content which are carefully relevant to your product becomes to improve public protection.
To achieve your company's objectives SEO is necessary if you are doing internet business.

Read More

Nile Marketing - What is Internet Marketing ??

What is Internet Marketing ??

Also know as online marketing, it is a mix of strategies and tactics to brand your company and make it popular within the correct target audience. For most companies, traditional marketing is no longer enough. More and more consumers are online and companies need to go where their customers are shopping.

Internet marketing has several branches that intertwine to maximize the reach of the campaign. Whether your business needs only a local audience or national, internet marketing can target your exact market to get your brand in front of the right shoppers.

Website Design :

Your site has to be built in a way that search engines can crawl it. This is one of the ways you can improve your organic rankings. If search engines can’t find your site, chances are neither can your potential customers.

Search Engine Marketing (SEM) :

Another component to answer your question, what is internet marketing, is SEM. This piece is actually composed of two parts – organic rankings and pay-per-click (PPC) ads.

You have to make sure your content is search engine optimized to further improve your organic rankings. Content must be relevant to your product and services and must also be keyword rich.

A PPC campaign runs ads that are typically seen at the top and right hand side of a search engine results page. These ads are targeted by keywords to appear on internet pages once a consumer has searched for those keywords.

Social Media :

This is a way for your company to fully engage with your audience using platforms like Twitter and Facebook. Social media gets your name out there, lets you easily blast out promotions or sales to millions and allows you to speak one-on-one with consumers.

Email Campaigns :

Email campaigns are a simple way to stay in contact with your audience. You can send a welcome email, promotional email and even emails designed to bring old customers back.

Read More

Nile Marketing - Where can You get SEO Training ??

Where can You get SEO Training ??

Becoming a search engine optimization (SEO) expert means getting your SEO training from different avenues. The world of SEO is ever changing, so you will have to study or read up on the subject matter on an ongoing basis. Keeping up with the new SEO algorithms that come out will allow you to tailor your style quickly to keep your site’s rankings high. Below are some ways to get your SEO training in gear.

Marketing Degree :

Most universities and colleges offer a degree in marketing. Although most degrees in that field deal with what’s known as traditional or print marketing, more and more schools are teaching online marketing techniques. You can bet your marketing degree will require courses for SEO.

Online Articles :

Do your online research and fish out the best sites and blogs that cover SEO topics. Check back regularly and sign up for alerts so you can read every article there is on SEO. As stated earlier, SEO is always changing so you can bet you will have a new article to read a week. Here are two SEO worthy sites to get you started – Search Engine Land and Matt Cutts’ blog

Books :

There are a million books on SEO out there to keep you reading for years, so keep your iPad or Nook charged. Once you find some SEO blogs to follow, they will recommend some books to read. Here are a couple to get you on the road – The Art of SEO by Eric Enge, Stephan Spencer, Rand Fishkin & Jessie Stricchiola and SEO Warrior by John I. Jerkovic.

Attend Seminars :

If you have the means or if the company you work for will pay for it, attend SEO seminars. They occur throughout the year and all over the country, so you are sure to find one close to you. The interactive part of SXSW in Austin, Texas and Search Marketing Expo (SMX) West in San Jose, California.Texas and Search Marketing Expo (SMX) West in San Jose, California.

Read More