Nile Marketing - What You Need to Know Before Developing Your 2013 SEO Plan

What You Need to Know Before Developing Your 2013 SEO Plan :

SEO is Dead :

On the contrary search engine optimization (SEO) is evolving and you need to clear the dust off your old SEO plan. The new year is here and you need to make your resolution to get on board with the new SEO strategies.

The days of writing only with the search engines in mind or tricking the algorithms is over. The search engines are wise to those games and they are continually upgrading their guidelines to improve the results they provide to users.

For this new year, it is important for you to develop an SEO plan that encompasses social media, relevant content and targeted keywords.

Get Social :

Social media is here to stay so get use to in and join in on the fun. It is the way most people share information with their friends and family. Search engines are now starting to tap into social media and using it to return more and more relevant results to users. Rumor has it, Google wants to eventually rank sites according to their social signals.

Engagement with your audience is important and definitely what your customers expects now-a-days. Consumers no longer want to purchase services or products from a faceless corporation. They want to get to know the values and mission of your company. Communicating at a grassroots level is a simple way to interact with your target market.

Get Relevant :

You can’t just publish fluff stuffed with keywords and think that’s enough to satisfy the search engines. Your content has to be relevant to your site and industry. The site content needs to be updated often and written in a way that is easily crawlable by the search engines.

Keywords and phrases are important but it must not disrupt the integrity of the writing. Hiring an SEO writer is a good investment as they are familiar with an SEO plan. They are masters at weaving together all the intricate components while delivering interesting readable content.

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Nile Marketing - The Importance of an SEO Audit

The Importance of an SEO Audit :

When was the last time you did and SEO audit of your website? If you haven’t done an audit, then you don’t really know which aspects of your site need to be optimized. If you don’t have a solid SEO foundation on your site today, any money you invest on improvements from here on out might be in vain.

The results of an SEO audit can help you plan your next steps to improve your site’s performance. Then and only then can you properly plan an effective online marketing campaign that will improve your organic rankings, drive traffic to the correct pages and you will improve your return on investment (ROI).

The most effective time to do an SEO audit is when you are planning to build a site, after a site redesign, if you see an issue with your search engine ranking or as an annual check-up. An online marketing firm will not only assist you with the audit but also implement a cleanup plan to improve your site.

Below is a list of some of the information you will gain from an SEO audit:

● Analytics – Your site should be tied to an analytics platform like Omniture so you can gather reports on a routine basis.

● Blog – The content on a blog should be relevant and should be updated frequently.

● Content – Your content needs to be keyword rich, relevant and updated often.

● Domain Name – Your domain name should have targeted keywords that are relevant to your product and services.

● Duplicate Content – Search engines frown upon websites that have the same content on more than one page on a site.

● External Links – Your site should link to quality sites to improve your credibility.

● Internal Links – Your content needs to link to relevant content on other pages of your site.

● Meta Data – Each page on your site needs to include meta data that is focused on the keywords used on that page.

● Navigation of the Site – Your site need to be structured in a way that is easy for your customers to use and for the search engines to crawl.

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Do You Know How to do SEO ??

Do You Know How to do SEO ??

If you have a website then you need to at least know the basics of how to do SEO. Search engine optimization is key to getting your site ranked high and attracting the correct target audience for your business. Below is a quick rundown of some of the high-level basics of SEO.

Keywords :

Using targeted keywords and phrases help search engines like Google, Bing and Yahoo! easily find and rank your site. Whether you are targeting a local or national audience, the correct keywords will position your site to get you the customers you want for your business.

Keywords need to be placed in :

Metatags
Headlines
Sub-headlines
Content
The alt tag of all images on the site
URLs

Content :

Unique, relevant and keyword rich content is the most forgotten component of how to do SEO correctly. Having SEO optimized content will help your site rank higher and make it easier for your customers to find. Fresh content should also be added to your site in a regular manner to keep high ranking consistent. Investing in a good SEO writer will make it much easier to keep your content updated and also exposed on Facebook and Twitter.

Linking :

Interlinking and outbound is another part of a good SEO plan. It is important to have your content interlinked to other relevant pages within your site. Also, developing a back linking strategy is vital to getting link backs from reputable sites to help your reputation and ranking.

Site Design :

The way your site is designed and implemented can greatly affect your SEO rankings. For instance, spiders cannot read Flash, so if your site is completely designed using Flash, chances are your site will not rank at all with search engines. You can get around this issue by adding text description within your website’s code to give the spiders something to read and rank.

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