Writing That Seo Tips for Audience Directly - Internet Marketing Strategies

A list of the best SEO practices to increase site traffic and views (and ultimately land money in your pocket)

The Search Engine Optimization (SEO) that is done once the article is finished may be more important than the work done while working on the article. At least as far as traffic for the article is concerned. There are many powerful SEO practices for increasing traffic that must be done once after the article is completed. The following is a list of the most important SEO tips for increasing traffic to online articles.

Social Bookmarking

This is another great way to get backlinks. Social Bookmarking is saving your article to sites like Digg, Stumble Upon and Delicious. When you save your article to a social bookmarking site you are also creating a backlink from that page to your site. This creates a "vote", though a slightly weak one. But if you think of how every other person can then save that link too, this can become potentially powerful. Social Bookmarks are an important SEO tool for increasing traffic to online articles.

Keyword Research and Utilization

Keywords are the short phrases that search engines will find and rank. Articles need to be written with an understanding of how these keywords will rank. That is keyword research. It is all about knowing how difficult it is likely to be to get your keyword or phrase to rank on the top page of Google. The first thing you should do when working on search engine optimization is find a great keyword phrase for that page.

Backlinks

Backlinks is a big topic. It is really THE topic when it comes SEO techniques to increasing traffic to online articles. First of all every single backlink creates a pathway that someone can follow to your doorstep. That is not SEO, but that does make a great way to generate traffic.

Since backlinks are so important to this topic the following is a list of everything that needs to be known about backlinks to fully understand increasing traffic with SEO.

1) No-Follow/Do-Follow: There are two different types of backlinks. No-follow and Do-Follow. No follow means that the "spiders" or "bots" that come from the search engines and follow these links to your site are not supposed to count these as backlinks. Basically they Do Not Follow the links. These backlinks are still worth but of lesser value.

2) PageRank: Page Rank is basically a vote of confidence that Google gives to a site over time. This page ranking is mainly based on how many "votes" it has from its own backlinks (among other things). Page Rank is scaled 0-10. Every increment of PR that a site increases means that it can pass along a more powerful "vote" to any site that has a backlink attached to it. So 1 PR5 backlink is worth dozens of PR0 and PR1 Backlinks

3) Relevance: Relevance isn't new, but with the release of Google "Caffiene," Google stated that they will be putting a premium on relevance for their search results. Relevance means that you get a better "vote" from your site about the BMW if you have your backlink from a site on "cars" and you get an even better "vote" if it comes from a site that is also about BMW's.

4) Anchor Text: When you make your backlink you do so with 1-4 words usually. These words are your "Anchor Text" they should be close variations of the keywords for the site you are linking to. It is desirable to have some variation in your keywords used for anchor text, but staying close helps with the relevancy and is good SEO.

5) Blog Commenting: Blog commenting is one of the most popular ways to try to get mass backlinks. Making sure the comments are "do-follow" is step 1. A good step two is finding blogs that are both commentluv and keywordluv enabled. Commentluv is a addon that allows a post from YOUR blog to be displayed after your comments. If the blog is dofollow this is a backlink. Keyword love allows you to change your name where you sign in to keywords of your choice by typing in "name@my keyword". All keywordluv blogs must be dofollow.

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5 Online Marketing Trends You Don't Want to Miss

 

Online marketing has gone through several overhauls in accordance with the evolution of technology, which then makes us wonder, “What are the Internet marketing trends you should be focused on?” 
Check out the following list of Internet marketing trends that are already making 2013 one of the most exciting years ever.  These may be more than trends - fundamental shifts in online marketing that are change the way we do business online.  Be sure to read the entire post and comments to see how these influences are shaping our online marketing, today, tomorrow, and into the future...

1. Mobile marketing frenzy

        

By “mobile frenzy”, I mean we can’t ignore that, according to mashable.com, 75% of the world currently enjoys access to mobile devices. The modern Internet marketer knows the value of offering mobile value for their clients and brands. 
Last year, mobile Internet marketing was all about making your website, making it easy to use, and searchable on mobile devices. Now, with talk of responsive design and creating a consistent user experience across every device, mobile is gaining momentum that can't be ignored. This year, it goes a step further- it's all about having a mobile app version of the website available that engages your customers and prospects alike.

2. The evolution of attribution

        

Attribution tracking is the process of giving a specific value to an Internet marketing action, such as a click, that ends up in a conversion. The future of Internet marketing holds continued evolution in creative approaches to tracking how different channels affect each other. Existing large analytics service providers will proceed to innovate their current offerings and will make them more available to the rest.

3. “Gamification”

Another must-consider Internet marketing strategy is the “gamification” of your brand by applying a game-design mode of thinking when producing non-game   applications for today’s engaged users.

        

4. Hooray for ‘inbound marketing!’

With the growth of social Internet marketing through the use of sites like Facebook, Twitter, LinkedIn and more, marketers are starting to invest in a new kind of value. Instead of paid advertisements, this year’s budget should be spent on richer content, beautiful web design, and inbound analytics to draw in your customers. Expect to see new software, as well as upgrades to current tools.

5. Internet marketing for customer loyalty and brands as influencers

By now we are all informed of the fact that attaining a customer is more costly than retaining one. Finding yourself a way to make your customers feel appreciated and satisfied in the early stages of the Internet marketing roadmap should now be a breeze. Customers nowadays have never been so connected, and with the dozens ways in which they are able to share their opinions customer loyalty is a crucial and valuable aspect to Internet marketing. Thanks to platforms such as Facebook and Foursquare, brands have been able to build followings of enormous sizes. So, jump into the pool and engage.

With the continuous evolution of the Internet, Internet marketing is bound to develop endlessly, and the list of trends just continues to grow. In summary, these technological advances in Internet marketing prove that content and design is king, brands are becoming social influencers, small businesses are going mainstream, analytics and customer loyalty are the key, and there would be more Internet marketing trends to look forward to and watch out for.

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Internet Marketing Strategies Defined at MozCon Once Again

It’s been several weeks since the 2013 edition of MozCon has come and gone in Seattle, Washington. Attendees have flown home and returned to work after joining over a thousand of the best and brightest, not to mention most passionate, internet marketers in the world underneath a blanket of blue light and incredible speakers. Although days have passed, the connections made and inspiration felt from the conference are far from being lost in twitter newsfeeds of the past.  Mr. Moz himself, Rand Fishkin, kicked off the conference as the first speaker with his presentation about this year in SEO, marketing, and Moz. His conclusions? Brands are dominating the web and Google’s preference for them are not going anywhere so becoming a brand is your best bet to thriving as an online entity. Web marketing is more competitive than ever and it’s becoming increasingly crucial to know how to use both interruption marketing and inbound marketing. Rand wrapped it up with the newest in Moz and the first day of the conference began after his energetic introduction.  Matt Peters, another member of the Moz team, spoke about 2013 ranking factors and pointed out the fact that “40% of customers will abandon any site that takes longer than 3 seconds to load.” He also emphasized the importance of Google+ and Google Authorship for ranking. While the average Joe or Jane may not see the need to engage in Google+ it’s absolutely necessary to realize the weight that it can carry on the web.  Karen McGrane from Bond Art + Science spoke about the power of mobile internet access and the necessity of building valuable mobile sites. “There’s no such thing as ‘how to write for mobile’ there’s just good writing,” Karen said, continuing the constant emphasis on content at the conference. Her bottom line was, “You don’t get to decide which device people use to access your content. They do.”  One of the speakers that especially stood out was Kyle Rush. If you aren’t familiar with the name, perhaps you know a bit about the work he’s done. Kyle headed the online fundraising for the Obama campaign, a campaign that raised a whopping $690 million ONLINE. Rush presented the three secrets to his online success; experimentation, observation, and data gathering. His ability to test and optimize without fear of failure led him to become an incredible landing page optimizer.  Pete Meyers from Moz started off the last day of the conference with a presentation projecting the future of ranking. He reiterated that to survive on the web you have to become an entity. Google’s job is to model the real world and because of that he said, “Our tactics don’t have to change, but the way we approach them does.” Other notable speakers included Google’s Avinash Kaushik, HubSpot co-founder Dharmesh Shah, and SEER Interactive founder Wil Reynolds.  Company culture was also a hot topic throughout the conference. Sarah Bird, Moz’s chief operating officer, gave a heartfelt presentation about company core values and creating a strong company culture. It was impossible not to think about what kind of a thriving and passionate industry internet marketing is becoming. To steal the title of Zappos.com CEO Tony Hsieh’s book, it’s all about delivering happiness. In a world dominated by Google and powered by technology, it’s inevitable that internet marketing is going to become not just big, but huge. We’re glad to be a part of it.  Download MozCon 2013 presentations here: http://moz.com/mozcon-live/agenda

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10 Dead SEO Tactics (And Their Alternatives)

SEO is a constantly changing industry, and much of what you read in a passing introduction to the subject is outdated. We’d like to take this time to discuss several SEO tactics that are dead or dying. We’re not necessarily claiming that these tactics never work (although that’s true for a few of them). We’re simply pointing out that these tactics are losing value and place the future of your site at risk. All of these tactics are frowned upon by Google, and many of them can get you penalized. Some are more “gray” and still work, but can’t be expected to last long enough to be worth the investment.

Tactic #1 – Exact Match Domain Names

Like most of the tactics mentioned here, this can still work, but only if none of the other search results have anything going for them. There was a time when your domain name could give you a boost over your competitors, but this tactic was so abused that Google released an algorithmic update just to target exact match domains. (Here’s our infographic on the updates that came out in 2012.)

Today, exact match domains only really matter for branded searches. If somebody searches for Amazon, they’re going to get Amazon.com. Google is getting increasingly skilled at telling the difference between a branded search and a phrase search. If your domain is built to target a specific phrase, Google can usually tell, and this will only get more important in the future.

Alternative

Instead of choosing a domain name that matches a commonly searched for phrase, choose a domain name that will stick in people’s heads. Look at all the successful tech companies and you’ll see that very few of them are keyword-driven. Google, Facebook, Kickstarter, Amazon, Zappos: these names are designed to be remembered, not to inform.

It’s also important to realize that the end of exact match domains doesn’t mean the end of keyword research. It simply means that keyword research is far more important for individual pages than it is for domain names. This actually leads us right into our next point.

Tactic #2 – Exact Match Keywords in Titles and Meta Tags

Keyword-stuffed meta descriptions are as dead as an SEO tactic can be. They offer no value whatsoever, except to encourage a click-through from the SERP. We can’t stress this enough. It’s good practice to get a call-to-action in your meta description, and that’s the only reason you should be using it. Stuffing it with keywords is only going to scare away users.

Exact match keywords in titles are a grayer area. If you can fit an exact keyword into the title, it’s still worth doing it, but that’s not really what we’re talking about here. We’re talking about cutting and pasting a keyword out of the AdWords Keyword Tool and giving no thought to your title. This should be avoided almost every time.

It’s not hard for Google to tell if every one of your page titles is simply stripped right out of the keyword tool, and users subconsciously pick up on it as well. This gets especially bad when the keyword phrase you’re targeting isn’t grammatically complete.

Alternative

Work a variation of the keyword phrase into a title that encourages click-through and social activity. Put the focus on grabbing attention and encouraging clicks, rather than on the keyword.

You should still try to work the keyword phrase, or a subtle variation of it, into the title, but not at the expense of a memorable and eye-grabbing title. Don’t concern yourself with getting the exact phrase into the title. Adjust the tense and conjugation of your words as needed, and please don’t be afraid to add
punctuation or adjust the order of the words.

If you pay attention to the search results, you’ll notice that exact match titles don’t show up as often as they used to. Instead, the keywords increasingly show up scattered throughout the title and the body. Google is getting better at interpreting the meaning of your query, and your approach should reflect this change.

Tactic #3 – Meta Keywords

I hope everybody who’s reading this already knows this, but meta keywords have absolutely no influence on search results whatsoever. This has been true since the end of the ‘90s. It can be good practice to include a few keywords in case your site gets scraped by some tool that still uses the meta keywords, but as far as SEO this one is just plain useless.

Alternative

Focus on increasing your percentage of repeat visitors from the search engines. Google can measure how often users return to your site, and they use this information to determine how relevant your content is. I sometimes think of this as the present-day stand-in for meta keywords, since links are more accurately thought of as authority signals than as relevancy ones (though this isn’t completely true).

Analyze Google Analytics to find the pages on your site with the highest percentage of repeat visitors (the lowest percentage of new visitors). These are the pages that you want to promote and emulate the most. (Make sure that you are filtering yourself out of Google Analytics before taking this data too seriously).

Tactic #4 – Building Links with Duplicate Content

This one is not only dead, it never worked very well to begin with. Google can clearly identify when a piece of content is copied, and if you submit multiple pieces of content it will, at best, ignore all but one of them.
In the past, this may have been a decent way of capturing a link from the highest PageRank site willing to post your duplicate content, but today it’s actually just a good way to get yourself penalized. Google knows that spammers are trying to use this tactic in order to manipulate their rankings, and it very rarely works.

A variation on this tactic that has also worked in the past it to “spin” an article by running it through an algorithm that creates automated variations of it. This process results in very low quality articles that are no longer exact copies. Anybody who tries to read the articles can immediately tell that something is wrong with the grammar and that bizarre synonyms have been chosen. Google is no longer fooled by these tactics and can usually tell the difference between content written by a human and content written by an algorithm.

Alternative

It’s still possible to get multiple links from a single piece of content, and the best way to do it has always been the best way to do it: post your content somewhere where it will reach a massive audience and attract natural links as a result.

It no longer makes sense to create and submit a piece of content if the only benefit is a single link back to your site for each publication. This has never been the kind of a link Google wanted to count and it’s never been the best way to grow your link profile.

To build the highest quality links, and grow your link profile at the fastest rate, you need to get published in a place where you’ll actually get read. What is the SEOmoz or SearchEngineJournal of your industry? That’s where you need to be published, because it sends referral leads directly to your site, and creates a ton of natural links in the process.

Don’t waste time on content submission that only results in a single link back to your site under your own control. It’s just not worth it anymore.

Tactic #5 – Keyword Density

This is another outdated tactic that, much like meta keywords, actually hasn’t worked for many years. There is no specific number of times you should use a keyword on your page, or a certain percentage of your content that it should make up.

As with many of the other tactics on this list, too much emphasis on keyword density can actually end up hurting your rankings. Thinking about keyword density while writing also makes it very difficult to write worthwhile content. The more time you spend pondering how to fit a keyword into a piece of content, the less time you’ll spend thinking about how to write sentences that keep users engaged and informed.

Alternative

Instead of worrying about keyword density, you can capture a much larger space in the search engines by bringing in long tail traffic. The more in depth your content goes, the more long tail traffic you’ll bring in.

Research has a way of expanding the vocabulary of your content. As you dig deeper into the problems your users want solved, and mine the tough sources for original information, you’ll also serendipitously discover and use keyword phrases you would never have found in the keyword tool. Since they’re naturally attached to the subject at hand, they’re also commonly searched for along with your core keywords.

In addition, you can use the keyword tool to find related keywords, and discuss them within your content. When you do this, however, it should serve the end user. Don’t go out of your way to use several variations on your core keyword. Use the keyword tool to find related topics, and discuss them naturally within your blog posts.

Tactic #6 – “Unique” Content that Serves No Real Purpose

We’re currently exiting the period where “unique” meant little more than “not plagiarized.” Your content needs to be consistently creative, and there are things you can do to make that happen.

There was a time when it was easy to rank content as long as it was technically unique, in the sense that those exact words hadn’t been said elsewhere. All it took was enough links. This is still possible, but it rarely lasts long. It’s not sustainable.

Google’s Panda algorithm is designed to identify how well a piece of content serves its purpose. Leaked guidelines for Google’s quality raters make this abundantly clear.  If your content doesn’t meet its intended purpose for the user, or it has no purpose to begin with, it will eventually be taken down by an algorithm update or a human quality rater.

Alternative

Focus on the true meaning of unique, as in “unique selling proposition.” Your content must be designed to fill a hole in the idea marketplace. It must add value that no other prominent piece of content on the subject adds. That value can come from the research, the tone, the target audience, the medium, the personality, the user experience, or one of many other ways to differentiate yourself.

The point is to focus on unique value, as opposed to merely unique words. You accomplish this by identifying the specific problem you are trying to solve, and solving it for your target audience better than any other piece of content on the web can. If you can’t do that, you need to choose a different topic, because you’re chasing a fool’s errand.

Tactic #7 – Exact Match Anchor Text Links

The anchor text of a link hasn’t lost all of its value, but it’s no longer the most important ranking signal out there, and if you pursue anchor text overzealously you will end up with nothing more than a penalty to show for it.

Over-optimized anchor text sends a very clear message to Google: you have direct control over the links pointing toward your site, so they are not natural. In their eyes, this also means that they are irrelevant as a sign of your authority on the web.

Alternative

When you build backlinks yourself, you should move away from anchor text and start focusing on your conversion rates. Place links where they are more likely to be clicked, and use anchor text that’s more likely to result in a click-through. You can test this a bit by experimenting with AdWords or a different text link ad service if you wish.

The anchor text isn’t completely ignored, and it’s still used to find clues regarding what the linked page is about, but you should avoid too much emphasis on it. It’s generally best to just discus the linked content in the way that makes the most sense, and then attach the hyperlink to the part of the sentence that’s most likely to get clicked on.

In addition, it’s wise to use bare URLs, branded links, links containing the exact title of the linked page, and partial match anchor text.

At the same time, you shouldn’t spend too much time trying to make your links appear “natural.” If you’re doing things right, most of your link profile should already be natural, as we’ll get at the end of the article.

Tactic #8 – Keyword Heavy Footer Links

It doesn’t matter whether they’re outbound or internal links, keyword heavy footer links are a bad idea. The footer has been abused as an SEO tool for quite some time, and Google has wised up to the fact. The search engines now place most of the emphasis on main content, and for the most part ignore links in the footer. Excessive keyword use in the footer is just asking for an algorithmic demotion.

Alternative

Use the footer to reduce your bounce rate. Google most likely measures “pogo-sticking” behavior, where a user clicks onto a site, clicks back, and goes to the next site. Users who instead stay on the site, and don’t return to the search results, tend to be more satisfied with that result.

Instead of filling the footer with keyword links, fill it will calls to action for more content that will interest them. Test, test, test and find the links that encourage the highest click through rate. Keep users on your site so that they are more likely to remember your brand, share you with their friends, subscribe to your newsletter, and ultimately convert. Keep them from returning to the SERP and sending a negative signal to Google in the process.

Tactic #9 – Site-Wide Links

Nearly every client we’ve dealt with who was hit by Penguin or an unnatural link penalty had a problem with site-wide links, either on- or off-site. Whether they’re backlinks or internal links, a link from every single page on any website is generally a bad idea, especially if it’s keyword optimized.

Don’t get us wrong. You want a link back to your home page from every page on your site; that’s just good UI. And if a few sites happen to put you in their blogroll that’s rarely a problem, especially if they used your brand name rather than a keyword.

But if site-wide links end up making large part of your backlink profile, or nearly every page on your site links to every other page, you’re just asking for trouble.

Alternative

For your internal links, just include a few links in your main body and make a few recommendations at the end of each blog post. This keeps users clicking through and seeing what you have to offer, which is great for engagement. There’s no reason to link to a single page from every other page on your site, unless it’s your home page, or it’s part of a “best of” list in your sidebar.

As for external links, you should essentially never build a site-wide link yourself. Don’t worry too much about site-wide links if they’re natural, but as for your own efforts you should stick to contextual links or calls to action in your signature. Links should look more or less editorial (although not to the point that you’re disguising the fact that it’s your link).

Tactic #10 – Unnatural Links

In general, you should avoid any unnatural linking scheme. What do we mean by this? Well, Google’s terms of service indicate that any link intended to manipulate rankings is a violation. Many SEOs fail to understand this, and mistakenly believe that their links are within Google’s guidelines as long as the quality levels are high.
I suppose we’re pushing things a bit by saying this tactic is “dead,” as it can still work quite well, but consider yourself on thin ice. Even quality links are in Google’s gray area if you built them yourself, in particular if the link offers little or no value outside of SEO. If there’s reason to believe that the link only exists to manipulate your rankings, there’s reason for Google to disregard the link.

Alternative

Stop building links to manipulate your rankings. I know, this is almost heretical in some circles, but it really is the only way to stay within Google’s terms of service, and it’s actually the fastest way to build links.
Instead of focusing on building links to grow your presence in the search engines, switch over to building links for referral traffic. This is the only method defensible as a long term marketing strategy.

How could this be the best path to improving your rankings? It’s simple. The pages that send the most referral traffic are the pages that Google wants to rank in the search engines. Focus on building links from those sites, and you will focus on promoting yourself with the influencers that matter most.

Google does not want to see your pages ranking on backlinks that you built. That’s an inconvenient truth for many SEOs, but there’s no getting around it. If you focus on referral traffic, you end up focusing on tactics that result in natural links. It’s the simple law of numbers. The more often people see your content, the more often they’ll link to it. In the meantime, your hand built links will come from the sites that send the most positive signals to Google, and actually indicate that you do have some influence.
It’s the path of least resistance. Cheating is harder.

Conclusion

There’s no point investing in outdated tactics that can’t be expected to work long term. While some of the tactics we’ve talked about can still be effective, this is only true in the short term. These are SEO strategies that can, at best, give you a false sense of security about the future, and all will eventually leave you dead in the water if you rely on them exclusively.
We realize we’ve taken a few strong stances here, and we welcome all feedback.

Post Source E2msolutions.com

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How To Make Money with Internet Marketing in a Few Easy Steps

Internet is the powerful platform for Entrepreneurs and customers. Everyday millions of users surf internet to gather required information. They may surf web to purchase a product, to read e-book, learn e-tutorials etc. It provides new opportunities to users who can make extra money. If you have sound knowledge about internet then through online marketing you can make money easily. Here are a few successful strategies which helps you to earn extra cash.

Identify the market: 
Research about your target market.  After gathering necessary information, prepare a plan for your marketing strategies. Identify the demand of selected product in existing market. Analyse whether you can make money through that product. If you choose the product which has less demand then you might not earn a good amount. Product selection is a crucial factor which should not be ignored.

Build a strategic plan: 
Once after identifying market condition, spend your time in recognising best marketing techniques which may boost your sales rate. Be different from others. Try to find innovative and creative ideas which may increase your success rates.

Affiliate marketing: It is a popular marketing technique where you can gain better income. As an affiliate your job is to sell others product. Take wise decision while choosing a merchant. Make sure that he produces quality products which satisfy customer needs.

Social media: 

social media emerged as a powerful tool for marketing. Because you can connect with different people across the world. A product which creates buzz in social media has high demand. Well-trusted customers may advice others or share your product information which may reach millions of users. You can instantly know customer opinion which helps in enhancing your skills.

Blogs:
 blogging is the amazing technique which is growing rapidly. Create a blog and start promoting your products. It acts as an excellent medium where you can interact with customers more personally and can get their valuable feedback. If done properly you can earn a lot through blogs.

Article marketing:
 One of the innovative techniques to promote your products is through article marketing. Write an article describing your products or services. Before purchasing products customers may read the data about products and services to identify its features and functionalities.

Ads: 
Try to increase your website’s page rank. Higher the ranking more the number of visitors. Once if your site achieves good rating you can sell certain space of your website to advertise. By this way you can earn good income.

Viral marketing:
 It is a way to enhance your popularity. For instance your products become more successful by adverting in social networks, popular blogs; well-reputed sites etc. word of mouth is a powerful element to stay ahead of your competitors. Entrepreneurs may look for the people who can improve their website popularity.

Videos and picture marketing: Pictures speak louder than words.
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Top 5 Impressive Methods to Improve your “On-Page SEO Optimization”

In aspect one with this guides in order to SEO mastery we will be describing 5 various quick approaches to improve your “On-Page SEO Optimization”.
Firstly let’s define On-Page SEO shall most of us. On Site SEO (Search Engine Optimization) is what can be performed on the pages of your blog to maximize the potential performance it offers in Google and yahoo for your selected search phrases. This contains all the written text, pictures and also code defines your situation.
To ensure search engine robots accurately what your website is about and just what key terms you are usually targeting it’s important they can be found in the particular “website architectural mastery”. The underneath examples explain how you need to edit ones sites framework according in order to SEO very best practice.

1. Title construction:

First factors first, the particular title of which appears in the browser club should contain the keywords you are generally targeting.

2. URL anatomical structure:

It is another good idea to operate the keywords in the actual URL address. In addition to looking a good deal nicer what’s more, it adds “Search engine optimization juice” for your page since the keywords is being used. Amazing, proper? This in addition encourages people who link to your pages to utilize the Web site name as anchor written text.

3. Internal anchor text content:

Instead of using “find out more” or “click here” use keywords and phrases to link to your web pages, it facilitates Google better understand the content of the particular linking blog or page.

4. Unique Page metadata:

In your <head> of one’s page you should definitely have metadata and be sure for each page it can be different!

The written text written the following isn’t actually utilized by search engines to make your website rank, but it is significant for a person’s reader. Let’s keep in mind you needs to be building your blog for individuals, not only for search serp robots! Having a compelling verbal description here which includes your targeted keywords will probably really benefit click-via rates.

5. Usage of heading tags:

When building your internet site make positive you use the html going tags <h1>, <h2>, <h3>, etc. By employing these you are insanely putting it simpler for search engine robots to be aware of and evaluate which your web site is regarding, what would be the main topic and what exactly sub-topics are.

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Which Website Marketing Services are Right for You

Which Website Marketing Services are Right for You

Whether you are going to do it yourself or hire an online marketing agency, you need to know which website marketing services are right for your company. You want to ensure you have an effective online marketing strategy to get your target market engaged with your brand.

Most agencies will offer a package of website marketing services tailored to your specific needs. Your plan will include services that target your demographics and will bring in and retain quality customers.

Website Design

You will need a website that is built with search engine optimization (SEO) in mind. The architecture of the site has to be designed so that the search engines can find it, easily crawl it and rank it accordingly. It also has to be designed to be easily navigated by your customers.

Social Media

Launching a social media campaign on platforms like Facebook, Twitter, Pinterest and more will give you a broad online presence. Most people today use social media to inform their friends and family of their interests. Having your brand in the social media medium will make it that much easier for your audience to spread the word about your services or products.

SEO Strategy

Having an SEO strategy will make your content more attractive to search engines like Bing, Yahoo! and Google. The higher you rank with the search engines, the easier it is for your target market to find your site. SEO can also help your site be informative, relevant and up-to-date.

Blogs

Including a blog section on your site is key to keeping the site continually updated with fresh content. Not only do search engines love this, your customers will too. New content that positions you as an industry expert is important to attracting new customer and retaining your current customers.

Implementing these website marketing services into your overall online marketing plan will give you a heads up against your competition. If you are not sure which services would benefit you the most, hire an online marketing agency so they can customize a plan to get you above your competition.

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Nile Marketing - Marketing Your Website

Marketing Your Website

Marketing your website is the most effective step you can take to showcase your brand, services and products to your target market. Just because you build a flashy site doesn’t mean people will automatically know about it.

Developing a results driven online marketing strategy will help you organize the steps you need to take to get your website noticed by potential customers and the search engines. Remember to focus on quality and not quantity. Driving quality customers who are interested in your products and services is more important than getting 100 customers that are uninterested and will click off your site.

Even before you build your company site, you should make a plan on how you will market your website. Making sure your site is build in an SEO friendly manner will help search engines to see it and rank it properly. Also having SEO optimized content will help you rank higher with search engines like Google and Yahoo!

Having a blog on your site and posting relevant content frequently will help keep your site fresh and fully optimized. Also guest blogging will help connect your site to other relevant sites to help you with search engine rankings. It also helps you grow your customer base as your brand will be put in front of more potential customers.

Marketing your website cannot all be done for free. You will have to spend money to make money. Run a pay-per-click (PPC) campaign to effectively target your audience. Also if it fits your demographics, post ads on sites like Facebook.

You will also want to run a re-targeting campaign. Re targeting uses cookies which are placed on the computers of the visitors that come to your site. Once they leave your site, the cookie will show them ads which will drive them back to your site. This is an effective way to bring a customer back who went to your site, browsed and left.

These are just a few ideas to add to your plan when marketing your website. An online marketing agency can help you plan your online strategy to get you a good return on your investment.

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Is There Such Thing as Free Internet Marketing ??

Is there such Thing as Free Online Marketing?

Nile Marketing

Free online marketing – it does exist and you can achieve some of it through organic search rankings, different social media platforms and blog writing. These are all online mediums that are free and you can research any one of them easily on the internet. Now with said, remember the old saying – you get what you pay for. Using an experienced online marketing company is recommended but if you decide to go it alone, below are a few tips to get free online marketing for your business.

Organic Search Rankings

Organic search rankings are when search engines crawl the content of your site according to their algorithms and give your site a ranking. Then when a potential customer searches for a keyword, your site will hopefully be listed on the first page of results.

In order to achieve good organic ranking, your site will have to be optimized. This means your site is build in a way that makes it easy for search engines to crawl. Also, the content on your site will have to be optimized for SEO using targeted keywords. Your content will have to be relevant to your target audience. Finally, your content also has to read naturally so your customers understand your product and services.

Social Media Platforms

Social media is now even more important than ever before. The internet allows users to give opinion and comments about your products or services. Your goal is to position your company as reliable, dependable and one that easily interacts with its audience and customers on social media platforms.

For example having a company page on Facebook and interacting with your audience is key. This is a word of mouth platform that can give you free publicity if you do your part. Positive comments are key but even if you get a negative comment or review, your audience can see how you interact with that individual and you could spin it into a positive.

Blogs

Site blogs are a great way to keep relevant content fresh and new on your site. Make sure you post regularly and that the content positions you as the expert in your field. Also, make sure you are using keywords. A blog has two functions: to get better organic rankings and to answer and inform your audience.

Free online marketing is possible if you know what you are doing. But if you need help, don’t hesitate to look to an online marketing company to get the best rankings for your site.

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Is Facebook Advertising a Good Investment ?

Nile Marketing - Is Facebook Advertising a Good Investment?


In 2012,BBC tested Facebook Advertising by putting out ads for a fictitious small business dubbed VirtualBagel. For one week, BBC ran display ads to boost fan page likes. The conclusion at the end of the week: Facebook ads are a waste of money.

Very bad news for online marketers and small business owners, right? Not necessarily.

It does not take much examination of BBC’s experiment to find some serious design flaws. BBC’s study design misused one of Facebook’s key value propositions — robust demographic targeting. Success with Facebook advertising relies heavily on efficiency and precision. You cannot simply jump in blind and expect immediate results.

Use of Multifaceted Social Targeting Features is Key

On Facebook’s advertising platform, marketers are able to target campaigns based on many different factors such as location, age, gender, interests, community connections, and many more.

If you are not leveraging at least two of these advanced targeting features in your Facebook advertising campaign, you are not fully utilizing the platform tools that are available.

In order to develop a strong end goal of achievement for your campaign, you should first ask yourself some core questions:
What are your campaign goals?
Who is your target audience?

Facebook Display Ads Work Best to Promote Brand Awareness

Facebook display ads are designed to be visually appealing. With a small thumbnail image, you can show your product or another attention-grabbing photo, encouraging more engagement overall. This is an advantage over Google Adwords PPC campaigns.

Social Connections

If you are deciding whether or not to advertise on Facebook, don’t forget to factor in the platform’s social component. The ads you run on Facebook will be seen not only by the audience your are specifically targeting, but also by their social connections as well. This effect is embedded in the social nature of the site in and of itself. For marketers, this means that these residual organic connections lower the average cost of acquisition per user.

To Sum It Up

Facebook advertising is not a platform that works for every company or product. This is why it is very important to know how and why you are using the platform from the outset. For example, a direct response ad campaign to an e-commerce site would not be a good fit for Facebook (people are on Facebook to be social, not to shop). On the other hand, a branding campaign works perfectly for Facebook.

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Nile Marketing - How to Choose a Web Marketing Firm ??

How to Choose a Web Marketing Firm ??

As a business owner, you want to make sure you choose an experienced web marketing firm that will give you the highest return on investment (ROI). Your specific business needs will play a vital role in choosing an online marketing firm.

Here are a few tips to guide you into selecting a 
quality web marketing firm.

Your Business Needs

Before you begin interviewing potential web marketing firms, get a good grasp at what you think you will need. Doing a little online research beforehand can help you ask informed questions that will give you better results. Knowing what you want will help you find a well-rounded web marketing firm that has a diverse portfolio.

Here are few things to decide upon before making 
your first call :

Will you need a website built or redesigned?
Will you need a new logo?
Are you going to initiate an email marketing strategy?
Will you be posing pay-per-click (PPC) ads?
Is your site’s content optimized for SEO?
Is your current site optimized?
Will you need traditional marketing as well?
Do you require a company brand strategy?
Will you need to implement a social media campaign?

Flexibility :



The firm you choose should be flexible to adhere to your business needs. As your business grows, your online marketing needs will change and the agency must react quickly.

Reputation :

Besides taking the firm’s word, you need to check their references, business standing and testimonials. There are sites like Glassdoor.com or the Better Business Bureau that can give you an idea of the company’s reputation. A solid reputation speaks volumes of their capabilities to potentially grow your business and brand.

Cost :

Once you narrow down your search, make sure you find a web marketing firm that has reasonable prices that fit your budget. There’s no sense in diving into debt before your business has made a profit.

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