Nile Marketing - JamStir Performance Platform Inspires McDonald's

JamStir Performance Platform Inspires McDonald's :

How do you get McDonald’s managers to learn how to inspire 
their crew members to improve store operations ??

The answer: JamStir.

JamStir is a first of its kind learning and performance improvement platform that combines the science of inspiration with social collaboration and gamification.

McDonald’s annual Southeast Region Winter Business Meeting brings together over 750 owner-operators, general managers, and shift- manager for an opportunity to learn about the business, network, and recognize outstanding performance. The regional Human Resource and Owner-Operator leadership at McDonald’s realized that this meeting created a tremendous opportunity to create an experience to teach managers important leadership skills vital to the future of the region.

Working together the team from McDonald’s and JamStir created a social gaming experience where each manager learns to identify opportunities for waste reduction and then learns behaviors central to inspiring their crew members to take ownership of waste reduction in their stores.

The scale and impact of the experience is tremendous. All 750 managers will use a Samsung Chromebook to explore JamStir Performance Platform at the Annual Winter Event taking place on January 29, 2013 at the Crowne Plaza Hotel in Atlanta, GA. The Samsung Chromebook Chrome Operating System is perfect for this highly interactive experience and will allow participants to navigate the game levels and connect with each other easily. For the game experience design, Performance Inspired, Inc. combined its science of inspiration behavioral model with Badgeville’s outstanding gamification software to create a truly unique solution. The JamStir platform is rounded out with social collaboration and system integration being provided by Nile Marketing  Internet Marketing Strategies.

Say goodbye to boring, ineffective and static learning and performance improvement systems. Say hello to JamStir: The next giant leap in performance improvement.

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Nile Marketing - 5 Myths About Internet Marketing

5 Myths About Internet Marketing :

Learning the truth regarding the top 5 myths about Internet marketing can help you get your business on the right track. It’s not about if you need to market your site online – nowadays you have to. Its about how effectively you plan and execute an online marketing strategy.

1. Internet Marketing is Free :

There is a little fact and fiction when it comes to the idea that internet marketing is free. Yes, there are aspects of online marketing that are free but to get the most out of the Internet, you will have to pay. As the old saying goes, ‘you get what you pay for,’ or in this instance what you don’t pay for.

To target the right audience, you will have to pay for pay-per-click (PPC) ads. These targeted ads will bring in the customers you want, not just any random person who doesn’t have an interest in your services or products.

2. Website has to be Fancy and Expensive :

You don’t have to put a second mortgage on your home to get your site designed and built. It is not about how much money you spent or how flashy it is.

The site should be informative and easy to navigate for the average customer. It should also be designed and written with search engines in mind. The easier it is for Google and similar search engines to crawl your site, the easier it will be for your customers to find it when they enter a search query about your products or services.

3. Content is Irrelevant :

The subject about content and internet marketing is always a topic for debate. Half think content is gibberish and others think it is the key element to any site.

Let me leave you with food for thought. If your content is not informative, your potential customer will click over to your competitor. And if your content is not SEO friendly, then the search engines can’t rank your site. So when talking about Internet marketing, content is very relevant.

4. Social Media is Unimportant :

Social media is more important than ever. It is the platform that your audience uses to send messages to their friends and family.

Using social media platforms like Facebook and Twitter will allow you to interact with your audience at their level. It also makes is easier for them to get your brand out there at the grassroot level.

5. All Traffic is Good Traffic :

All traffic is not good traffic. There is not a logical reason to drive customers to your site that are not remotely interested in your product or services. There is a much better return on investment if you focus on targeting quality customers not quantity.

Now that you know some of the myths and facts about Internet marketing, you can make an informed decision when hiring a online marketing firm to help you strategize an effective marketing campaign.

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Nile Marketing - What is Internet Marketing ??

What is Internet Marketing ??

Also know as online marketing, it is a mix of strategies and tactics to brand your company and make it popular within the correct target audience. For most companies, traditional marketing is no longer enough. More and more consumers are online and companies need to go where their customers are shopping.

Internet marketing has several branches that intertwine to maximize the reach of the campaign. Whether your business needs only a local audience or national, internet marketing can target your exact market to get your brand in front of the right shoppers.

Website Design :

Your site has to be built in a way that search engines can crawl it. This is one of the ways you can improve your organic rankings. If search engines can’t find your site, chances are neither can your potential customers.

Search Engine Marketing (SEM) :

Another component to answer your question, what is internet marketing, is SEM. This piece is actually composed of two parts – organic rankings and pay-per-click (PPC) ads.

You have to make sure your content is search engine optimized to further improve your organic rankings. Content must be relevant to your product and services and must also be keyword rich.

A PPC campaign runs ads that are typically seen at the top and right hand side of a search engine results page. These ads are targeted by keywords to appear on internet pages once a consumer has searched for those keywords.

Social Media :

This is a way for your company to fully engage with your audience using platforms like Twitter and Facebook. Social media gets your name out there, lets you easily blast out promotions or sales to millions and allows you to speak one-on-one with consumers.

Email Campaigns :

Email campaigns are a simple way to stay in contact with your audience. You can send a welcome email, promotional email and even emails designed to bring old customers back.

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Marketing a Business Online is Simple

Marketing a Business Online is Simple :

Marketing a business online is easier than you might think. The days of just using traditional marketing are over. With more and more consumers turning to the internet to gather information and make purchases, you should plan on developing an online marketing campaign. Hiring the pros at an online marketing firm, can really get your business the exposure it needs.

An online marketing agency will help you brand your company and introduce it to millions on the Web. Organizations can no longer remain faceless. Marketing a business in today, means developing a relationship with your consumers. Below is a list of action items that an agency will include in an online marketing campaign to get your company’s brand noticed.

Build a Website :

First things first, your business need an optimized website. Your site has to be built to accomplish these important functions – easy for your customers to navigate, contain information your customers are seeking, be designed so it can be crawled by search engines and has relevant, keyword rich content.

Search Engine Optimization :

Search engine optimization or SEO is vital to any online marketing plan. A site that is fully optimized for SEO will get ranked better in the search engines than one that is not. This mean that your customers can easily find you when they are searching specific search terms. As stated above, the content needs to have targeted keywords sprinkled in and the content must be consistent with the services or products you offer.

Social Media :

Marketing a business using social media is one of the most important things you can do. Using platforms like Facebook and Twitter allows you to interact with your audience at a more personal manner. It also makes it easy for your customers to brag about your company to their friends and family. It’s the newest form of marketing by word of mouth.

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The Importance of Internet Marketing

Importance of Internet Marketing :-

As today’s world becomes more and more dependent on technology and our need for instant gratification intensifies, the use of the internet in marketing is a sure must. Mailers and flyers are almost a thing of the past as more and more people turn to the internet for answers.

Internet marketing is a 24/7 in-your-face way to get the attention of your target audience, while direct mail pieces waste away unseen in a pile on a desk somewhere. Let go of the clunky printing press and choose email campaigns, search engine marketing (SEM) and mobile advertising.

As society goes for a greener way of living and chooses paperless options, email campaigns are good option to target your audience. Since email is accessible from most computers and mobile devices, you can be sure your email advertisement can be viewed at almost any hour of the day.

A well implemented SEM strategy can get your business or product seen by millions on the internet. By optimizing the content on your website with a search engine optimization (SEO) campaign and running pay per click (PPC) ads on the internet, you can target your audience more effectively and improve your return on investment (ROI).

Social media is yet another aspect of using the internet in marketing to catapult your business in front of your audience. It is a platform that allows business, large or small, to interact in a personal level with its audience. Social media like Facebook and Twitter allows you to add a personal touch to the otherwise impersonal internet medium.

Since the internet is more portable now-a-days with mobile phones and small notebooks, you have to make sure your site and ads are compatible with those platforms to further increase your reach to your audience. Take advantage of every medium to get your advertisements and website seen by more potential customer at any given time of the day.

Whether your business is local, national or international, marketing on the the internet will be a huge benefit for your company. Internet in marketing is no longer something of the future – it is here and you need to get on board. Let our experts here at Webranx help you get an internet marketing campaign implemented today.

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Nile Marketing - Why Internet Marketing? What is internet marketing?

Why Internet Marketing?

What is internet marketing? 
We see it every day. Banner ads, regular ads, pop-ups, links to your website, affiliate links, and so much more. There are many kinds of internet marketing- and they are very effective. When you get the right ads or marketing tools in the right spots, you can greatly boost your business. Millions of people surf the web every day; the majority of people now go online to look for products, ideas, and information. If you can tap into that market, you will have endless opportunities for getting your message to the world.

Internet marketing also allows you to be creative. Unlike printed ads, you can make your ads animated. These ads can even outdo a television ad by incorporating an interactive feature. These ads are effective because they catch people’s attention, drawing them in to see the message that you want them to get.

But the effectiveness of internet marketing is not the only reason why it is an essential part of a modern business. Internet marketing is vital to a modern business because it is cost effective. Printed advertisements and TV/radio advertisements are very expensive, making it more difficult for smaller companies and businesses to effectively advertise themselves. Printed ads include phone books, newspapers, journals and magazines, and can cost huge amounts of money to produce. TV/radio ads can help spread your message to a very large audience, but it will cost you big bucks to do so.

Internet marketing, however, is very inexpensive, and small businesses can efficiently promote themselves on a small budget. Besides the comparatively low costs, the creative advertising options available online mean that you are not limited to a simple ad. You can use links, social media, interactive ads to get people’s attention, free resources such as online phone books and business directories, and so much more. Many advertisement options only require you pay for ads that people actually click on, called cost-per-click ads. This saves you from paying for dozens of ads that no one shows an interest in.

Using internet marketing is vital to a company or business’s growth because the internet is not going anywhere. More and more people are using the internet every day, and the new generations growing up are using it much more than their parents. The internet allows people to communicate instantly, find products and information they want quickly, and is constantly breaking down barriers. Online shopping is gaining popularity rapidly, bringing more people online to find the products and services they want. Investing in internet marketing is a very wise choice because it is not only a pivotal part of today’s society, it will be a pivotal part of tomorrow’s as well.

Our internet marketing experts are ready to help you devise and execute a strategy for promoting your company or business online.

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Nile Marketing - Online Marketing Tips for Startups to Overcome Budgetary Constraints

Online Marketing Tips for Startups to Overcome Budgetary Constraints

Unlike the large and established businesses, the online marketing strategy of a startup company is often impacted due to budgetary constraints. Many startup business owners reduce their online marketing budget to get a high ROI, whereas others explore inexpensive options to promote their business on the web. Luckily, the online search engines and social networks allow business owners to choose from a wide range of free as well as paid advertisement models. However, the smart entrepreneurs prefer to do some initial research to identify their niche customers, and implement a comprehensive web based advertisement model to achieve high conversion rate and sales orders.

Determine Your Target Market and Audience:

Irrespective of your online marketing objectives and budget, you must spend some time in determining your target market. Once you identify your niche customers, it will be easier for you to devise the right marketing plan. While determining your target market, you must concentrate on some key points like who are the people who will use the product or services offered by your business, what makes your product or service different from others, and can the price and features of your product seduce a customer to skip similar businesses. In addition to these key points, you also have to concentrate on the age group, location, education, income and interest of the target customers. You may have to spend some time in brainstorming the distinct business ideas to determine your target audience and market.

Choose the Perfect Business Name:

Unlike the traditional and local stores, the name selected for your business will have a huge impact in promoting it as a popular brand. So you must choose a business name that sounds unique and distinct enough to stay in the minds of your customers. While choosing a name for your business, you must ensure that the same can be easily spelled, pronounced and remembered by others. Also, the name should be effective in conveying the exact nature of your startup business venture. You must remember that when you promote your business on the web, it becomes global and can be accessed by prospective customers residing in different countries and continents. A startup business owner can even choose a name by ignoring some of the current and recent trends in selecting a business name.

Build and Promote an Online Brand:

After identifying the target market and choosing the right name for your business, it is time
to promote your business as a popular online brand. Based on your business plans and ideas, you need to compose a single-line statement that clearly conveys the nature of your business. While composing the one-liner, you must keep in mind the impression that you want to create in the minds of your potential customers. Once you complete the one-line statement, you have to develop your business logo and tagline, and provide an online visual identity to your business. However, you also need to ensure that the overall visual identity of your business perfectly complements brand created by you.

Implement the Marketing Plan:

The earlier steps can be included as part of your online or offline marketing plan. Now you have to reach out to the niche audience by sending the right message. The messages also need to be conveyed through the right online marketing channel. In addition to launching email, search engine optimization and social media marketing campaigns, you can also use direct mail, telephone, and televisions to convey the relevant message to your target customers. However, you also have to consider the cost of individual advertisement models, as the advertisement budget will vary based on the marketing channel selected by you. You can even consider the comprehensive website marketing plans that also include SMO and SEO services.

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