Do You Know How to do SEO ??

Do You Know How to do SEO ??

If you have a website then you need to at least know the basics of how to do SEO. Search engine optimization is key to getting your site ranked high and attracting the correct target audience for your business. Below is a quick rundown of some of the high-level basics of SEO.

Keywords :

Using targeted keywords and phrases help search engines like Google, Bing and Yahoo! easily find and rank your site. Whether you are targeting a local or national audience, the correct keywords will position your site to get you the customers you want for your business.

Keywords need to be placed in :

Metatags
Headlines
Sub-headlines
Content
The alt tag of all images on the site
URLs

Content :

Unique, relevant and keyword rich content is the most forgotten component of how to do SEO correctly. Having SEO optimized content will help your site rank higher and make it easier for your customers to find. Fresh content should also be added to your site in a regular manner to keep high ranking consistent. Investing in a good SEO writer will make it much easier to keep your content updated and also exposed on Facebook and Twitter.

Linking :

Interlinking and outbound is another part of a good SEO plan. It is important to have your content interlinked to other relevant pages within your site. Also, developing a back linking strategy is vital to getting link backs from reputable sites to help your reputation and ranking.

Site Design :

The way your site is designed and implemented can greatly affect your SEO rankings. For instance, spiders cannot read Flash, so if your site is completely designed using Flash, chances are your site will not rank at all with search engines. You can get around this issue by adding text description within your website’s code to give the spiders something to read and rank.

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Nile Marketing - Boost Business with Email Marketing Services

Boost Business with Email Marketing Services :

Instead of using the traditional direct mail marketing, more and more companies are finding it more advantageous to use email marketing services. It is convenient, faster and more cost effective to engage in an email marketing campaign than using direct mailers.

Keep in mind that with an email campaign, your customers can receive your message any time of the day. Customers have 24 hour access to their email with the use of smartphones and other devices. With a direct mailer, receipt is dependent on when the postal service delivers to the customer’s address and when your customer checks the mail.

Email marketing services offer different kinds of emails to target your audience at different points. You can send emails to attract, inform and retain customers. The goal of an acquisition email campaign is to acquire new customers. You want to send them sales driven emails that will point them to your site to make a purchase.

You also want to keep current customers up-to-date on your current products and services, news and events or new products and services. You want to be able to try and upsell or cross sell them with these types of emails. A good way to do this is to send out an informative newsletter email.

Finally, you want to retain your current customers with a retention email campaign. These emails could be anything from a loyalty program to a special promotion to welcome them back.

Another aspect of email marketing is that it allows you to track emails so you can quickly identify what is working and what you need to improve on to reach more consumers. Email marketing services will produce reports to let you view who read the emails, which links were clicked on, which emails were forwarded, how many individuals unsubscribe and which email addresses are bounced back.

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The Importance of Internet Marketing

Importance of Internet Marketing :-

As today’s world becomes more and more dependent on technology and our need for instant gratification intensifies, the use of the internet in marketing is a sure must. Mailers and flyers are almost a thing of the past as more and more people turn to the internet for answers.

Internet marketing is a 24/7 in-your-face way to get the attention of your target audience, while direct mail pieces waste away unseen in a pile on a desk somewhere. Let go of the clunky printing press and choose email campaigns, search engine marketing (SEM) and mobile advertising.

As society goes for a greener way of living and chooses paperless options, email campaigns are good option to target your audience. Since email is accessible from most computers and mobile devices, you can be sure your email advertisement can be viewed at almost any hour of the day.

A well implemented SEM strategy can get your business or product seen by millions on the internet. By optimizing the content on your website with a search engine optimization (SEO) campaign and running pay per click (PPC) ads on the internet, you can target your audience more effectively and improve your return on investment (ROI).

Social media is yet another aspect of using the internet in marketing to catapult your business in front of your audience. It is a platform that allows business, large or small, to interact in a personal level with its audience. Social media like Facebook and Twitter allows you to add a personal touch to the otherwise impersonal internet medium.

Since the internet is more portable now-a-days with mobile phones and small notebooks, you have to make sure your site and ads are compatible with those platforms to further increase your reach to your audience. Take advantage of every medium to get your advertisements and website seen by more potential customer at any given time of the day.

Whether your business is local, national or international, marketing on the the internet will be a huge benefit for your company. Internet in marketing is no longer something of the future – it is here and you need to get on board. Let our experts here at Webranx help you get an internet marketing campaign implemented today.

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How to Create an Effective Contact Form ??

How to Create an Effective Contact Form ??

An essential element that creates a bridge between website owners and their customers is a good contact form. It creates a pathway for you to receive suggestions, feedback, and sell your products and/or services.

There are several key components that must be included in even the most basic form. These include fields for the sender’s name, ways to get in touch with them, and a message. A clear send or submit button should also be included. A quick failure will be guaranteed if you do not meet these basic requirements. The form should be short and to the point. It should not be too lengthy. A user will most likely abandon ship if too much is required.

Your contact form should be structured in a simple format which leads from who is sending the message to what they say or ask for. A complicated form will lead to confusion and a failed attempt to contact you. Offering a tab through is extremely helpful and is vitally important for your form to be effective. For instance, do not structure your form so that if a user tabs from one field to what they expect to be the next field instead brings them to the page header.

Submission of the form is another key component that must not be overlooked. You must consider your audience when choosing your “send” button. “Send” and “submit” are the two most common choices. Once their message has been submitted, a user will expect confirmation that the action was successful and that their message has been received. A message such as “Thank you – your message has been sent” will leave the user feeling confident about their action.

In order to avoid the total loss of communication between you and a user, you must offer additional ways to contact you by including your address and phone number.

In conclusion, a contact form should make it easy and pleasurable for a customer to contact you. Incorporating these basic components will increase the chances of them getting through to you and may lead to a sale or networking opportunity.

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Nile Marketing - What Are The Side Effects If Do Not Track Passes ??

What Are The Side Effects If Do Not Track Passes ??

There are a lot of discussions going on regarding the consequences of Do Not Track (DNT) – how it will affect ad tech companies, how it will affect small online publishers, and, ultimately, how will it affect us – the consumers.

First, we must try to understand what DNT really means. It is technically a simple proposal: Add a header to the messages browsers send when they obtain web pages. The header would actually be a simple request for web servers not to track a user’s behavior and online browsing habits. It has been compared to the National Do Not Call Registry. DNT would give us – the consumers – greater control of our personal information online by allowing us to opt out of behavioral advertising. Privacy groups and internet companies, however, do not agree on what exactly the controls should be or what it really means. Privacy groups believe that DNT would halt the collection of data which would allow consumers to surf the web without being concerned that their online activities are being tracked for economic gain. Internet companies believe it would stop them from targeting ads to consumers based on their web browsing history.

Everyone from Fortune 500 tech giants like Google and Facebook to small online publishers would be affected if Congress passes Do Not Track into law. Basically, companies that depend on partners to help them drive revenue from advertising which obtains anonymous, third-party data could be impacted. Google and Facebook would surely see their bottom line affected by DNT, but it is the small online publishers who would be the most vulnerable. DNT would make it almost impossible for a small online publisher whose revenues depend on behavioral advertising to build their business.

It can be argued that allowing consumers to opt out of behavioral advertising and, thereby, affecting the bottom line of advertisers and publishers would lead to a time when free internet may no longer exist. The practice of collecting and selling a consumer’s data to advertisers has become a main source of income for many online companies which helps provide the consumer with free web content and services.

The discussions regarding Do Not Track will continue with many believing that the internet marketplace has grown and the protection of consumer information must grow along with it.

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8 Reasons Why Your Business Should Have a Blog

8 Reasons Why Your Business Should Have a Blog

Blogs can be seen everywhere on the web today, and there are lots of great reasons behind it. Blogs for business boost publicity, customer contacts and elevate page ranking. There isn’t any better moment to think about incorporating one into your internet advertising campaign and plenty of excellent reasons to make it happen.

1. Quick Connections with Your Audience

Blogs for business are the swiftest method of connection, having a finely-narrowed target audience. With Facebook as well as Twitter you can get huge publicity; however , you may devote significant amounts of your time and energy going after people who don’t have any desire for your products or services.

2. Tune into Your Target Audience

Blogs will enable you to reach a narrowly defined audience. Those who have an interest in your products or services will frequently pay a visit to and comment on your blog. People would prefer to subscribe to a blog which addresses their desires and needs.

3. Indirect Social Media Sales

Companies are making use of social networking increasingly more nowadays. Social websites such as Twitter and facebook aren’t any place to push your products or services. But within a blog, you are able to supercharge profits speedily simply by talking freely about the benefits of your specific company.

4. You Get to Control Your Content

In a blog for business, you’ve got complete control of your content material. You may create the kinds of articles which will help you the most. You can also manage links on your website as well as eliminate unproductive responses.

5. Boost Trustworthiness

Small and moderate-sized companies tend to be regarded as a resource of interaction with prospective customers. Because your blog content material may improve your credibility, it can be profitable to learn as much as possible about your target audience. A blog could be tightly related to the limited number of consumers who would like to learn more about your industry.

6. Notify about Products and Special offers

With social networking websites, you only have minimal opportunities to talk about your most recent products and special offers. Using a blog, you are able to describe new business features without annoying online users.

7. Frequently Add Fresh Content Material

People love content material which is aimed at them. Nevertheless, they don’t stay with a site that gives them nothing; they want a blog that offers new information. Offer these prospective consumers the details you would like them to know about your company as well as interesting and helpful posts that will keep them coming back for more.

8. Affordable Advertising

Blogs are low-cost advertising resources which can be developed at no cost or on low priced websites. These blogs improve profits and gets site visitors while costing very little. Customers that like your blog ill be back to get more. These people also are more likely to go to your primary website and perhaps buy immediately.

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Why Is Local Marketing and Advertising Essential For a Small Business ?? Why You Should Use Local SEO For Internet Marketing ??

Why You Should Use Local SEO For Internet Marketing ??

When talking about internet marketing, home is the best place to be. Local SEO (search engine optimization) will let you make a marketing and advertising strategy to get the interest of people within your local community. After that, your business can grow into fresh markets.

Why Is Local Marketing and Advertising Essential For a Small Business?

Many buyers want local products and services from community companies. For instance, if you were a tailor in Burlington, VT, you should market yourself locally. Shoppers throughout Burlington searching for a great tailor would naturally explore locally first. This natural impulse may be used to expand your circuit of customers.

Attain High Ranking

Internet marketing is centered on your company ranking advantageously in search engine results. Using local keywords and phrases will lead to a higher ranking since being specific means a smaller amount of competitors. Make use of the absence of competition to become a big fish in a small pond. People who look online for the services you offer, have less choices if they would like to shop locally. Making use of local SEO provides you with an advantage on the web and raises the probability of local shoppers getting in touch with you.

People Are Proud of Their Neighborhood

The majority of consumers would like to support their local economy whenever possible. For instance, many shoppers would rather purchase their produce from a local company as opposed to a chain retailer.
Another illustration: if, after moving away from your hometown, you’ve got a desire for bread that a neighborhood shop offered, you might be able to locate the business that produced that bread by looking for them using local keywords and phrases.
Without using local keywords and phrases as a part of your marketing strategy, you might not end up with the ranking you’ll need to be seen by those people who are very devoted to a brand.

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It’s Time to Use Google Plus for Marketing Your Business

It’s Time to Use Google Plus for Marketing Your Business

I already know what you’re thinking… NOT another social network. Unfortunately whether we like it or not, we all need to adopt Google Plus for marketing, and FAST! This is especially true if your business relies on SEO as a primary source of traffic to your website.

Currently, Google Plus has fewer users than LinkedIn, Twitter and Facebook, but this will not be true for very much longer. Recently,

 Google has added features such as Search and Your World. What this means for you as a business owner is that your search results are now going to be heavily influenced by Google+. With over three billion searches every day on Google, 

Google Plus is poised to take off in the very near future. The time to act on this fact is now. If you don’t begin implementing Google Plus for marketing your business immediately, then you might be left behind.

So now that you know that you have to start using Google Plus, the only decision that you are now faced with is what you’re want to do with it. Whether that means highlighting your community, creating a video series, or utilizing it for communication, it is necessary for you to have a Google Plus marketing strategy immediately because it won’t only affect your current social media plan. Google Plus has the potential to affect every single online marketing campaign or plan that uses search engine optimization or social media in order to get traffic, create leads, and generate more sales.

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Smaller News Sites Need Facebook to Be Seen

Smaller News Sites Need Facebook to Be Seen

The internet has has significantly lowered the amount of print media that is in circulation. Now everyone looks for their news online, and many smaller news publishers are not able to make ends meet with printed material alone. In order to be seen, these publishers have to find alternate methods of distribution- and Facebook is one of the best.

Research shows that smaller publishing companies get much more exposure online due to Facebook than larger publishing companies. A Chicago study of local websites and newspapers showed that smaller news websites can get half of all their traffic through Facebook.


This study proved what many of us already knew- that social media is absolutely necessary for small websites and blogs to be seen. These blogs and small websites get many of their readers based on shares, word of mouth, and likes. Bigger sites like www.chicagotribune.com already have a solid name built on many years of publicity and print media history, so people go online and search for their name when they want to find news.

Size of site: Average visits from Facebook: Average visits from Twitter: Total:

Small…….48.1%…….3.6%…….51.7%
Medium…25.6%…….5.4%…….31.0%
Large……14.5%……..4.2%…….18.7%

The study, which was done by the Chicago Community Trust, shows that more bloggers and publishers should view Facebook as an important method for distributing news and driving more traffic to their websites.

Social media is a traffic driver. Small websites need to see the importance of using social media to promote themselves and be seen. Every small website should have a Facebook page- and it should be used frequently. A Facebook page will not do you any good if you do not use it often. Devoting attention and time to building up a solid fanbase by earning lots of likes on your page will help you be seen and distribute your article links.

What should you post? Posts that are informative, interesting or helpful are usually welcomed; while spam is not. People don’t want to see a dozen posts a day about how amazing your website is. Show them how great your site is by the material you post and by how creative and professional you are. If you want your page to be seen on Facebook, you must create an atmosphere that people will want to be a part of.

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Brand Advocates and Your Company’s Success

Brand Advocates and Your Company’s Success :-

Brand advocates. These hard-to-get customers are any marketer’s dream come true. A brand advocate is someone who genuinely likes a particular brand and promotes it to other people voluntarily. A brand advocate is a company’s best friend, but they do not come easily. These self-appointed marketers must be earned; they are true fans that genuinely love your product or services and want to tell the world about it. These are not people who have been paid to share your brand’s name, these are people who genuinely want to talk about your brand because they believe in it.

There are a few characteristics of brand advocates that marketers should be aware of:

1. 67% of brand advocates recommend both business and consumer products, and 31% only recommend consumer services and products, such as restaurants, hotels, airlines, electronics, vehicles, etc.

2. A brand advocate is active. 16% of them recommend over 15 different brands to their network, and 32% recommend over 10 brands to their networks. 30% of brand advocates post weekly about the brands they like.

3. Brand advocates have vast social networks, including social media. In our modern world that is saturated with social media connections, brand advocates now have a very effective way to share their favorite brands- and they tend to have a very high number of social connections. A brand advocate has an average of 200-450 people in their social network, with 18% having over 500 people in their social network.

4. Brand advocates increase sales! 61% of people consider buying the brand, service, or product that a brand advocate recommends. People are more likely to trust an endorsement made by a friend than an advertisement.

5. You can’t buy a brand advocate. Only 1% of brand advocates will recommend a brand because of incentives or rewards, compared to 50% of brand advocates that cited good experiences with the company’s services or products as a motivation, and 37% that wanted to help their friends make smart buying decisions.

So what is the best way to get a brand advocate? Here are a few things to keep in mind.

1. Give them a good experience. By providing customers with a good experience and quality products, you will create brand advocates who are passionate about promoting your brand.

2. Relevant marketing. A vital part of attracting brand advocates is through targeted and relevant marketing. 4 out of 10 subscribers have admitted that they will mark emails as spam just because they were irrelevant. Marketing emails that target specific audiences will get 50% more response. So when you target these brand advocates, make sure you use relevant marketing.

Finding and energizing these brand advocates is a vital part of any business’s success.

And providing an excellent customer experience to create even more brand advocates is a target goal that all companies should have. A brand advocate is a company’s best friend, so make them a priority for all departments of your company, not just marketing.

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