Is Facebook Advertising a Good Investment ?

Nile Marketing - Is Facebook Advertising a Good Investment?


In 2012,BBC tested Facebook Advertising by putting out ads for a fictitious small business dubbed VirtualBagel. For one week, BBC ran display ads to boost fan page likes. The conclusion at the end of the week: Facebook ads are a waste of money.

Very bad news for online marketers and small business owners, right? Not necessarily.

It does not take much examination of BBC’s experiment to find some serious design flaws. BBC’s study design misused one of Facebook’s key value propositions — robust demographic targeting. Success with Facebook advertising relies heavily on efficiency and precision. You cannot simply jump in blind and expect immediate results.

Use of Multifaceted Social Targeting Features is Key

On Facebook’s advertising platform, marketers are able to target campaigns based on many different factors such as location, age, gender, interests, community connections, and many more.

If you are not leveraging at least two of these advanced targeting features in your Facebook advertising campaign, you are not fully utilizing the platform tools that are available.

In order to develop a strong end goal of achievement for your campaign, you should first ask yourself some core questions:
What are your campaign goals?
Who is your target audience?

Facebook Display Ads Work Best to Promote Brand Awareness

Facebook display ads are designed to be visually appealing. With a small thumbnail image, you can show your product or another attention-grabbing photo, encouraging more engagement overall. This is an advantage over Google Adwords PPC campaigns.

Social Connections

If you are deciding whether or not to advertise on Facebook, don’t forget to factor in the platform’s social component. The ads you run on Facebook will be seen not only by the audience your are specifically targeting, but also by their social connections as well. This effect is embedded in the social nature of the site in and of itself. For marketers, this means that these residual organic connections lower the average cost of acquisition per user.

To Sum It Up

Facebook advertising is not a platform that works for every company or product. This is why it is very important to know how and why you are using the platform from the outset. For example, a direct response ad campaign to an e-commerce site would not be a good fit for Facebook (people are on Facebook to be social, not to shop). On the other hand, a branding campaign works perfectly for Facebook.

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Brand Development Strategy Simplified

Brand Development Strategy Simplified - Nile Marketing


Even though brand development is not a new concept, many business owners still do not completely understand the concept or its importance. Similarly, it is a myth that brand development initiatives need to be multi-million dollar campaigns to be successful.

Understanding the basic principles of brand development can give you perspective on your own current brand and marketing plans. Here are three key elements to any branding strategy:

1. Who are you?

The first step in developing a brand is to clearly define what your brand is and what you want it to stand for. How will any marketing tactics communicate the value of your brand if you, yourself do not have a solid understand of your brand?

2. Who needs to know?

This is just another way of saying “Who is your target market?”– and “everyone” is not a valid answer. To determine who is your target market, first write down every relevant element of your ideal customer’s persona: age, gender, location, education level, relationship status, ethnicity, interests, etc (it is just fine to have more than one ideal customer persona).

Knowing your different customer personas will help you to craft the message that you are trying to communicate to them, and to highlight the relevant aspects of your product or service that will be valuable to them.

3. Why should they care?

Now that you know exactly who you are, and who your ideal customer is, its time to figure out why that customer should care.

4. Social Connections

If you are deciding whether or not to advertise on Facebook, don’t forget to factor in the platform’s social component. The ads you run on Facebook will be seen not only by the audience your are specifically targeting, but also by their social connections as well. This effect is embedded in the social nature of the site in and of itself. For marketers, this means that these residual organic connections lower the average cost of acquisition per user.

To Sum It Up

Facebook advertising is not a platform that works for every company or product. This is why it is very important to know how and why you are using the platform from the outset. For example, a direct response ad campaign to an e-commerce site would not be a good fit for Facebook (people are on Facebook to be social, not to shop). On the other hand, a branding campaign works perfectly for Facebook.

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Nile Marketing - Google AdSense

Google AdSense :



What's Google AdSense ??


Increase earnings from your online content. An simple way to generate earnings from your online content. Google AdSense is a program run by Google Inc. AdSense has become a popular in developing and putting banner advertising on a website and has been important for promotion income to small websites that do not have the sources for developing promotion sales to produce income.

EASY WAY TO PRODUCE INCOME ONLINE

Get paid for showing focused Search engines ads on your website.
Personalize ads to go with your website's look and feel.
It's free with AdSense, you'll pay nothing, spend little time on set-up.
Earn cash from your website.



GOOGLE ADSENSE


Actions to generate income from Google adsense program:


Stimulate Google adsense for your web site

To Implement Google adsense account check out http://www.google.com/adsense and complete the approval and validate an e-mail that Search engines will deliver you. If you ownseveral websites you need to make use of only once. After this Search engines will assess your website and follow-up with you e-mail within 2-3 days. If your system is approved you will be able to sign in to your ad feeling account.



Putting Google adsense Ads on your web site

Logon to your adsense account and choose the appropriate ads for your website. Then duplicate the ads value and insert on your websites. Once you copied and pasted the value on your websites, next step is to publish your websites. Putting the Ads properly is very transfer for excellent income.


Ads on the Top of the Page


Advertisements at the top of the site execute well. Find the ads structure which blends with your web page design and shade.

Ads on the end of the Page


Ads on the end of web page does not execute well. So, don't focus on the end web page ads.


Ads on the right bar


Usually the right bar is for website routing, usually right side ads functions best.


Ads on the remaining bar


The remaining bar ads performance is also excellent.

Observe You Earning


Now your website is generating for you. Your website will generate while you are getting to sleep. You can logon to the Google adsense account and check your income.

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Nile Marketing - Two Ways Of Doing SEO

Two ways of doing SEO:


1.On-Page SEO

2. Off-Page SEO

By Nile Marketing

1. On-Page SEO

Is providing excellent content, right keywords,placing keywords on correct places, giving appropriate title to every web page. on-page optimization which covers what can be done on the webpages of the website. On-Page Optimizing can be defined as: factors effect on your web site that will be listed in the natural search engine optimization search engine webpages.

On-Page SEO Checklist:

Keyword selection, testing and research
Meta Description tag
Internal linking technique
H1 tags
URL structure
ALT tags
Keyword density
Content
Site maps
Assume results in 6-12 months

Common mistakes in on page SEO:

Duplicate content
URL variants
Off-site images
Duplicate tags






On Page Optimizing Factors:



1. Keyword Research – Keywords are the most important in Seo see that the right keyword is optimized for your web page. Keywords are strings that describe the content of your web site best .Use Google Keyword Suggestion Tool which allows you to type in a word or phrase associated with the subject.

2. Optimize Keywords in URL –Create sure your URL is optimized for search engines and fill your website with keywords appropriate to the topic. Create your file names appropriate to the content contained with-in the site .


3. Optimize Keywords in Title Tag – The title tag is most important to increase your search-engine positions for a particular keyword or keyword phrase. Search-engines will show the title tag at the top of each product in the listings web page (SERPs). Minimize your title tags to 65 characters.

4. Optimize Keywords in Description Meta Tag – Optimize every meta description tag on your web site because they are displaying information that visitors see your site is listed in the search engine results pages.They are essential in increasing user click-through from search engine result pages (SERPs).Note that your post should not to exceed 160 characters.

5. Optimize Keywords in Heading Tags –h1, h2, h3 tags – Use the header tags to implement importance to subjects on your web page and consist of keyword words or phrases .The h1 tag should be just like the title tag and use only one h1 tag for your article, however recurring h2 lower tags are acceptable are appropriate.

6. Optimize Keywords in Anchor Text – Anchor-text is linkable terminology that would be involved in your routing to outside resources, and inner linking within your site.Visitors should have easy route to linking webpages from every page of your website will help decrease your jump rate.

7. Optimize Keyword Density – Keyword Density is number of times your keyword or keyword appears on the site , versus the number of words on the site.

8. Text Modifiers to Emphasize Your Keywords – Use the BOLD or STRONG tags to emphasize your keyword or keyword phrase at least once.

9. Optimize Image ALT tag - Image optimizations are involved in SEO best methods and help in identifying relevance as spiders crawl the site. Name the pictures with dash-separated search phrases, and complete the Alt feature with a short descriptive phrase and dont use same Alt Image tag more than once.



2. Off-Page SEO

Off page SEO is doing things off site to improve your sites internet seo positions. The only thing you can do off site to increase your positions is build up more links. More links will generally lead to better Google PageRank and better internet seo positions This includes link-building, increasing link-building by submitting in open directories, google, exchanging links etc.


Directory Submission
Social Bookmarking
Article Submission
Classifieds Submission
Blogging
Forum Postings
Search Engine Submission
Press Release Promotion
PPC
Answers



SEO techniques are classified into two broad categories:

1. WHITE HAT SEO:



An SEO strategy is considered as White Hat if it follows the followings:

If it is in accordance to the search engine rules.
If it does not includes any fraud.
It guarantees that the content a look for search engine crawls
It guarantees that a Web Page content created for the users and not just for the search engines.
It guarantees the high quality of the web pages
It guarantees the useful content available on the web pages.


2. BLACK HAT SEO:


Redirecting users from a web page that is built for search engines to one that is more individual friendly.
Serving one edition of a web page to look for website optimization spiders/bots and another edition to human visitors. This is known as Cloaking SEO tactic.
Using Hidden or invisible text or with the site background color, using a tiny font size or hiding them within the HTML code such as "no frame" sections.
Repeating keywords in the Meta tags, and using keywords that are unrelated to the site's content. This is known as Meta tag stuffing.
Determined position of keywords and phrases within a web page to raise the search term count, variety, and density of the site. This is known as Keyword stuffing .
Developing low-quality websites that contain very little material but are instead stuffed with very identical key material. These webpages are known as Doorway or Gateway Pages.
Reflection websites by hosting multiple websites all with conceptually identical content but using different URLs.
Developing a fake copy of a popular web site which shows material just like the original to a web spider, but redirects to irrelevant or harmful web websites. This is known as Page hijacking.


SEO Major Benefits:

SEO can improve the variety of visitors who search for your products or services .
To research important activities of search engine optimization can make your website more available to all users.
You can focus on users who are looking for items which are exactly relevant to your company and improve brand credit and identification.
Writing content which are carefully relevant to your product becomes to improve public protection.
To achieve your company's objectives SEO is necessary if you are doing internet business.

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Nile Marketing - Designing a Social Media Marketing Plan

Designing a Social Media Marketing Plan

Planning and executing a social media marketing plan can be easy as long as you first clearly define your company goals. Knowing your products, target audience, company mission and services will allow you to better understand how social media will boost your business.

Social media is more than just getting fans, followers and likes on platforms like Facebook and Twitter. You want to focus on bringing in quality customers that are interested in your services or products. You are not shooting for quantity. A million people visiting your site that are not interested will not up your sales.

Here a few things you want to showcase in your 

social media marketing plan:

• Announce a new service or product
  
• Get your target audience excited and talking about your brand
  
• Direct traffic to your site from social media platforms by engaging the users
  
• Generate some buzz for your company by having events or promotions
  

Once you have that nailed down, you need to choose the social media platforms that your demographic is using. Facebook tends to lean towards a younger audience. LinkedIn is a more professional oriented site. Define your audience and go with a mix of mediums to reach your target audience.

Another important part of a social media marketing plan is content and execution. First, you need to decide how often you want to post content. Next, you need to hash out a content calendar to make sure you post on time and at the frequency that is best for your brand.

You also want to make sure you are posting relevant content. Do not just spew whatever comes to mind. Your audience will only read your content and engage with you if you write about relevant topics.

Now that you have your company pages build on the pertinent social media platforms, you willl want to think about advertising as well. If your target audience is young, then run Facebook ads to drive them to make a purchase.

Remember a social media marketing plan is all about targeting the correct audience, informing them, engaging them to talk about your brand and driving them to buy your services or products.

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Nile Marketing - What You Need to Know Before Developing Your 2013 SEO Plan

What You Need to Know Before Developing Your 2013 SEO Plan :

SEO is Dead :

On the contrary search engine optimization (SEO) is evolving and you need to clear the dust off your old SEO plan. The new year is here and you need to make your resolution to get on board with the new SEO strategies.

The days of writing only with the search engines in mind or tricking the algorithms is over. The search engines are wise to those games and they are continually upgrading their guidelines to improve the results they provide to users.

For this new year, it is important for you to develop an SEO plan that encompasses social media, relevant content and targeted keywords.

Get Social :

Social media is here to stay so get use to in and join in on the fun. It is the way most people share information with their friends and family. Search engines are now starting to tap into social media and using it to return more and more relevant results to users. Rumor has it, Google wants to eventually rank sites according to their social signals.

Engagement with your audience is important and definitely what your customers expects now-a-days. Consumers no longer want to purchase services or products from a faceless corporation. They want to get to know the values and mission of your company. Communicating at a grassroots level is a simple way to interact with your target market.

Get Relevant :

You can’t just publish fluff stuffed with keywords and think that’s enough to satisfy the search engines. Your content has to be relevant to your site and industry. The site content needs to be updated often and written in a way that is easily crawlable by the search engines.

Keywords and phrases are important but it must not disrupt the integrity of the writing. Hiring an SEO writer is a good investment as they are familiar with an SEO plan. They are masters at weaving together all the intricate components while delivering interesting readable content.

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Nile Marketing - How to Choose a Web Marketing Firm ??

How to Choose a Web Marketing Firm ??

As a business owner, you want to make sure you choose an experienced web marketing firm that will give you the highest return on investment (ROI). Your specific business needs will play a vital role in choosing an online marketing firm.

Here are a few tips to guide you into selecting a 
quality web marketing firm.

Your Business Needs

Before you begin interviewing potential web marketing firms, get a good grasp at what you think you will need. Doing a little online research beforehand can help you ask informed questions that will give you better results. Knowing what you want will help you find a well-rounded web marketing firm that has a diverse portfolio.

Here are few things to decide upon before making 
your first call :

Will you need a website built or redesigned?
Will you need a new logo?
Are you going to initiate an email marketing strategy?
Will you be posing pay-per-click (PPC) ads?
Is your site’s content optimized for SEO?
Is your current site optimized?
Will you need traditional marketing as well?
Do you require a company brand strategy?
Will you need to implement a social media campaign?

Flexibility :



The firm you choose should be flexible to adhere to your business needs. As your business grows, your online marketing needs will change and the agency must react quickly.

Reputation :

Besides taking the firm’s word, you need to check their references, business standing and testimonials. There are sites like Glassdoor.com or the Better Business Bureau that can give you an idea of the company’s reputation. A solid reputation speaks volumes of their capabilities to potentially grow your business and brand.

Cost :

Once you narrow down your search, make sure you find a web marketing firm that has reasonable prices that fit your budget. There’s no sense in diving into debt before your business has made a profit.

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Nile Marketing - JamStir Performance Platform Inspires McDonald's

JamStir Performance Platform Inspires McDonald's :

How do you get McDonald’s managers to learn how to inspire 
their crew members to improve store operations ??

The answer: JamStir.

JamStir is a first of its kind learning and performance improvement platform that combines the science of inspiration with social collaboration and gamification.

McDonald’s annual Southeast Region Winter Business Meeting brings together over 750 owner-operators, general managers, and shift- manager for an opportunity to learn about the business, network, and recognize outstanding performance. The regional Human Resource and Owner-Operator leadership at McDonald’s realized that this meeting created a tremendous opportunity to create an experience to teach managers important leadership skills vital to the future of the region.

Working together the team from McDonald’s and JamStir created a social gaming experience where each manager learns to identify opportunities for waste reduction and then learns behaviors central to inspiring their crew members to take ownership of waste reduction in their stores.

The scale and impact of the experience is tremendous. All 750 managers will use a Samsung Chromebook to explore JamStir Performance Platform at the Annual Winter Event taking place on January 29, 2013 at the Crowne Plaza Hotel in Atlanta, GA. The Samsung Chromebook Chrome Operating System is perfect for this highly interactive experience and will allow participants to navigate the game levels and connect with each other easily. For the game experience design, Performance Inspired, Inc. combined its science of inspiration behavioral model with Badgeville’s outstanding gamification software to create a truly unique solution. The JamStir platform is rounded out with social collaboration and system integration being provided by Nile Marketing  Internet Marketing Strategies.

Say goodbye to boring, ineffective and static learning and performance improvement systems. Say hello to JamStir: The next giant leap in performance improvement.

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Nile Marketing - 5 Myths About Internet Marketing

5 Myths About Internet Marketing :

Learning the truth regarding the top 5 myths about Internet marketing can help you get your business on the right track. It’s not about if you need to market your site online – nowadays you have to. Its about how effectively you plan and execute an online marketing strategy.

1. Internet Marketing is Free :

There is a little fact and fiction when it comes to the idea that internet marketing is free. Yes, there are aspects of online marketing that are free but to get the most out of the Internet, you will have to pay. As the old saying goes, ‘you get what you pay for,’ or in this instance what you don’t pay for.

To target the right audience, you will have to pay for pay-per-click (PPC) ads. These targeted ads will bring in the customers you want, not just any random person who doesn’t have an interest in your services or products.

2. Website has to be Fancy and Expensive :

You don’t have to put a second mortgage on your home to get your site designed and built. It is not about how much money you spent or how flashy it is.

The site should be informative and easy to navigate for the average customer. It should also be designed and written with search engines in mind. The easier it is for Google and similar search engines to crawl your site, the easier it will be for your customers to find it when they enter a search query about your products or services.

3. Content is Irrelevant :

The subject about content and internet marketing is always a topic for debate. Half think content is gibberish and others think it is the key element to any site.

Let me leave you with food for thought. If your content is not informative, your potential customer will click over to your competitor. And if your content is not SEO friendly, then the search engines can’t rank your site. So when talking about Internet marketing, content is very relevant.

4. Social Media is Unimportant :

Social media is more important than ever. It is the platform that your audience uses to send messages to their friends and family.

Using social media platforms like Facebook and Twitter will allow you to interact with your audience at their level. It also makes is easier for them to get your brand out there at the grassroot level.

5. All Traffic is Good Traffic :

All traffic is not good traffic. There is not a logical reason to drive customers to your site that are not remotely interested in your product or services. There is a much better return on investment if you focus on targeting quality customers not quantity.

Now that you know some of the myths and facts about Internet marketing, you can make an informed decision when hiring a online marketing firm to help you strategize an effective marketing campaign.

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Nile Marketing - Using Social Media for Marketing

Using Social Media for Marketing :

Using social media for marketing purposes is very important in today’s online driven world. The days of companies being faceless and disengaged is over. Traditional marketing is also no longer enough. To get the attention of today’s tech savvy individual, companies have to market online and get to know their audience by using social media platforms.

Social media platforms like Facebook, LinkedIn and Twitter makes it easy for organizations to market their brand effectively to potential and current customers. It is highly important for companies to have those account. It’s even more important for companies to remember to not leave those pages static, stale and untouched. The purpose of social media is to interact.

Each of those tools allow companies to have a following making it easy to blast out information to a mass audience in minutes. An organization can inform their target audience of a special or promotion in seconds.

Using social media for marketing also makes it easy for the target audience to share a company’s message with their friends and family. It only takes less than a minute for a person to share a company’s post with their following.

Another aspect of social media is comments. Not only will consumers post comments to the company’s account but company personnel can reply just as easily. Comments will be positive as they will be negative. The latter comments don’t necessarily have to damage a company’s brand. If a company responds appropriately and in a timely manner, the negativity can just wash away.

Some of the social media platforms also allow for paid marketing ads. Facebook for example has ads that a company can set up to target a specific user. The ad will use keywords that will show to individual who have searched for those particular keywords.

In the end, there is no way around not using social media for marketing in today’s day and age. It is the easiest way to reach a target audience quickly and effectively.

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