Google introduced Adsense New 970X90 Banner Ad Unit

For a long time, Google did not add new banner sizes to their AdSense inventory but it seems like that has changed. A few months ago, AdSense added a new 300×600 banner size and now they have gone ahead with and introduced a new 970×90 Super Leaderboard ad format which they claim is ‘brand friendly’.

Because this is a new ad unit size, Google AdSense notes that advertisers will mainly see text ads in this format for now. Image and rich media ads that are enabled for the 970×90 size will initially show up as 728×90 display ads; as the inventory of image and rich media ads for the 970×90 ad units grow, more full-size display ads will be served.

Till then have a view on the views of Google Official Blog on this new ad unit:-

970×90 ad units are a newly adopted IAB standard and are also known as ‘super leaderboards’. This larger ad size is another visually impactful placement for advertisers to promote their products and services even on wider screens.
Please note that since the 970×90 unit is new to our network, you’ll currently see mainly text ads appearing in this format. The new super leaderboard ad unit can show up to four text ads organized in a column layout but, as with other ad sizes, the number of text ads per unit may vary per impression. When enabling image and rich media ads for this unit, display ads in the size of a 728×90 unit will be displayed initially. Over time, we expect that the inventory of image and rich media ads for the 970×90 will grow and you’ll see more full-size display ads being served.

How to Add Adsense Super Leaderboard 970X90 Ads Unit:

to your website Its a simple thing to do .

• Just Login to your Google Adsense Account And create a My Ads tab .
• Click “New Ads Unit” and then select the 970X90 ad size (Large Leaderboard).
• Make sure to customize it according to your web design.
• Means matching colors according to your content to get more clicks and revenue.

So now remember you still have that 3 ad unit per page limitation, so you would not be able to use this ad unit as a 4th one but you can replace an older ad unit with this new one. So just visit your AdSense account and under My Ads create a new 970 x 90 ad unit and copy the code to your website that it, hope you enjoy this new update from AdSense.