Showing posts with label SEO Effective. Show all posts
Showing posts with label SEO Effective. Show all posts

Monday, September 2, 2013


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Saturday, August 17, 2013



Learn About Search Engine Optimization!


Search Engine Optimization most commonly known as SEO is the process of driving organic traffic (free traffic) to a company’s website through search engine results.

Why Should I Use SEO?


Most internet users use search engines to find information, products or services that they are looking for, in fact ‘93 percent of users worldwide use search engines to find websites’ - Forester Research.
Search engine optimization techniques allow you to be found amongst the millions of web pages available on the internet. Many of your competitors will already be using these techniques and benefiting from the traffic that this online marketing is producing.
SEO allows search engines to find your website easily, identifying the content available on the site and its relevancy to search engine users. Search engines aim to deliver the most relevant search results to their users, so they use a variety of techniques to assess website content to ensure that they are delivering the most relevant search results for their users.
Some SEO techniques that are assessed include:
  • Page Meta Tags
  • Page Content
  • Internal Links
  • Inbound Links


How Does SEO Work?


Search Engines have things called spiders, or bots that crawl the internet servers to find content on websites that it then stores in its index. Websites are then filtered according to the search engines algorithms which then store the information that fits its criteria. When a user is performing a search, the search engine will access this index to find the most relevant information it has for the user based on their search keyword or key terms and deliver it to them.
There are a variety of factors that are assessed by search engines to determine the relevancy of the content delivered to search engines users. These include:
  • Page Rank - Google page rank value base on website popularity, age and content
  • Website Links - This includes inbound and outbound links
  • Page Content - Meta Tags, alt tags and on page content

SEO Benefits


The process of performing SEO is lengthy but has great benefits for those that can achieve 1st page rankings in top search engine results such as Google or Yahoo for keywords or key terms that best define the contents of their site.

What is the Difference between SEM and SEO?


Search Engine Marketing commonly known as SEM is the process of driving search engine traffic through paid Pay Per Click (PPC) and unpaid methods, such as Search Engine Optimization. SEO is solely the process of driving traffic to a site through organic search engine results.

How do I Perform SEO on My Website?


SEO is an ongoing process that can take time and effort to master. A combination of SEO techniques will help your site to rank highly with search engines, ultimately driving more traffic to your website.

Sunday, August 11, 2013

Four SEO Tactics That Still Work After Google Penguin Update


Have your websites been penalized by Penguin 2.0? You are not alone. An important fact to know about this Penguin update is that it is an algorithm change. This means SEO tactics which have been working before might not be working now.
About 2.3% of English-US queries are affected to the degree that a regular user might notice.” –Matt Cutts
So, what SEO tactics are still working? Here, I will discuss about 4 SEO tactics that I am still using to maintain my page 1 rankings on my website.

1. Press Releases

An old school SEO tactic that have been working for ages. Press releases are articles that get syndicated or distributed across multiple news websites. The cool thing about press releases is that every article you write will be allowed a backlink and as your article gets distributed among the other news websites, your backlinks will increase as well.
There are multiple ways you can get press releases, one of them is by using a service called PRWeb. PRWeb service helps distribute your article to across 100+ different websites including Google News (PR 8), USA Today (PR 8) and Market Watch (PR 8).
The best thing among these press releases is not only the page rank of these websites but the traffic that you will be getting from them which potentially can be up to the thousands.

2. Guest Blogs

Guest blogging is another SEO tactic that is still working wonderfully well after Penguin. Even though, Google targeted guest post spammers in the past, you can still rank your website just with guest blogs. One advantage of guest blogs is the relevancy of the links you get and after Penguin 2.0, link relevancy is a very important factor in Google ranking factors.
There are a few ways you can easily get guest blogs. The first way is to use the manual way which is by searching Google for terms like: “become a contributor” and “write for us” + (your keyword).
For example: “write for us” + travel, “write for us” + SEO
An easier way to get guest blogs is to use guest blogging platforms like MyBlogGuest and BloggerLinkUp. These platforms connect bloggers who are looking for more posts with guest bloggers. That way it is much easier to get a guest post going instead of contacting each website owner on the search engine for a guest post opportunity.

3. Relevant Blog Comments

Most blog comments tactics have been destroyed by Google over the past year with their previous Panda and Penguin updates. This is because link builders are using automation tools like Scrapebox to spam the whole web with their backlinks.
Google has put a tight filter when factoring blog comments to rank websites. However, relevant guest blogs still work in ranking your website.
A good way to get relevant blog comments is to go to Alltop.com then find your niche websites there and finally find pages to comment on.
Another way to find relevant websites to post on is by searching Google with this query: intext: leave a reply + SEO
Just by leaving 5 relevant blog comments linking to your website everyday can do wonders to its rankings.

4. Diversified Anchor Text

The fourth SEO tactic I use is not a link building tactic but a SEO strategy instead. Every backlink that I place I will diversify my anchor texts on that backlink. Meaning I won’t leave the same anchor text over multiple websites.
For example: when placing blog comments, 20% of the time I will use link building, 30% backlink building, 20% learn more here and the last 30% I will use link building after penguin.
After Penguin 2.0, Google has placed a lot of spam filters on websites with the exact same anchor texts linking back to them. Therefore, be sure to use this anchor text strategy for the backlinks that you are going to build.

Wrapping Up

Press releases, guest blogs, relevant blog comments and diversify your anchor text are the SEO tactics that I am using to maintain my page 1 rankings after Penguin 2.0. The best thing about these SEO tactics is that they have been working for a long time now unlike most of the other SEO tactics that you hear about.

Tuesday, July 9, 2013




Are you having a hard time convincing your boss that search engine optimization (SEO) is important for the company? Well you are not alone.

It seems there are a lot of companies with upper management staff that just do not understand the importance of the internet. Perhaps they grew into their careers when traditional marketing was the only option or they do not know much about online marketing and SEO to make an intelligent decision.

Unfortunately, it is up to you to educate them and sell them on the importance of having a powerful SEO strategy that spells success for the company.
Here are a few tips to get you started.

Visual Aids

Nothing says ‘I did my research’ like charts, infographics, diagrams and analytics. Not to mention some people are visual so spelling it out with words and images is definitely the way to go.

Show the Numbers

Remember that you are asking for a budget, so you will need to show some numbers and analytics to back up your SEO proposal.
Gather as much information as you can about what the competitors are doing and how much they are spending on their SEO strategy. No boss wants to be outdone by their competitor.

Online Marketing Vs. Traditional Marketing

Your next step is to get your boss to understand that online marketing is the way to advertise a company this day and age. Sure traditional marketing may still work but companies need to also do online advertising.
More and more consumers are turning to the internet to search for the items they want to purchase. They are also using the internet to communicate to their friends whether they like a brand or product.

Free Tools

So who doesn’t like getting things for free…am I right? Since you are asking for an SEO budget, make sure to point out that some of the SEO efforts will be free. Let your boss know about all the cool and FREE SEO tools that are available such as: Google Keywords tool and Wordtracker.
When you’ve gotten your SEO budget approved, we are here to assist you in developing and implementing a successful SEO strategy.

Wednesday, June 19, 2013

SEO Predictions for 2013



One of the keys to success, in almost any business discipline, is the ability to see things coming. Following trends and using your knowledge to extrapolate the future is a vital skill, and this is especially true for internet marketers. SEOs, in particular, need to understand how technology, commercial intent, and consumer expectations will influence Google, search engines, social networks, and influencers.
Here’s how we expect SEO to change in the year ahead. We hope this knowledge will help you stay ahead of the competition and find your corner of the market.

1. Gray-Hat Won’t Cut It Anymore

Gray-hat SEO walks the fine line between spam and Google’s webmaster guidelines. Gray-hats don’t use automated link building techniques and typically don’t buy links (there’s some debate on this).
However, a gray hat will engage in many link building techniques that aren’t justifiable as marketing separate from the search engines. For example, they’ll build links from obscure websites that are rarely visited and have little chance of growing. They’ll build links from directories that nobody uses. They’ll fill their sites and guest posts with content about a keyword, instead of content meant to be helpful for users. And so on.
The Penguin and Panda updates have already robbed gray-hat tactics of much of their value, and we expect this trend to continue. While it will likely still be possible to rank using gray-hat tactics, you will struggle more frequently, lose past results, and play catch-up quite often.
Focus on SEO tactics that have direct benefits which aren’t directly related to rankings and search traffic. Link building efforts should also be brand building efforts, and SEO campaigns should be designed so that they are profitable even in the absence of search engine benefit.

2. Website Structure, UI, and UX Will Be Primary Ranking Factors

We don’t expect these factors to overtake links as a ranking factor, but we do expect them to have an increasingly notable impact on your search traffic.
Google used a combination of human quality raters and machine learning to develop Panda, and now they are asking searchers directly to compare search results for their quality as well. We expect more updates to come, and the user interface and user experience are going to play a big part in this.
Why would Google care? Searchers think of the search results as part of the Google experience. If sites rank well with poor UI and UX, users think Google has a poor UI and UX. That’s bad branding for Google.

3. Bounce Rate and Loading Time Will Matter

It’s already been over two years since Google announced that loading time was a ranking factor, and we expect more emphasis on it this year, especially for one particular reason: mobile. The number of people who access the web from their mobile device is now nearly half the number who access from PC. Most people who access the web from their mobile device have a comparatively slow connection, meaning loading time is more noticeable.
Users tend to bounce off of a site if it doesn’t load within seconds. Eighty percent of users expect a web page to load within 5 seconds, and 60 percent expect it to load in just 3 seconds. Google has incentives to devalue these pages when there are other relevant alternatives.
Speaking of bouncing off a site, we also expect bounce rate to factor into the rankings. Yes, we know, when Danny Sullivan asked Matt Cutts about bounce rate, he appeared to say that they don’t use it. However, Matt Cutts’ answer was actually a bit evasive:
“Webspam doesn’t use Google Analytics. I asked again before this conference and was told, No, Google does not use analytics in its rankings.”
We never suspected Google was using Analytics to rank pages, at least not directly. But we arecertain Google is tracking user behavior through its search engine. How else could Google Suggest work?
We are confident that Google can and will track bounce rate by measuring when users return to the SERP. If they return to the SERP and click on a different search result, this could indicate that they didn’t find what they were looking for from the page. This is what we mean when we say that bounce rate will become a primary ranking factor.

4. Content that Solves no Problem for Users Will Rarely Rank

With all the machine learning and surveys being done at Google, they will only get better at spotting useless content. We expect this type of content to rank only in cases where there is simply no other option, where there are literally only low quality results for the topic in question.
This is especially true for topics that have a social component. Social sharing has become an activity that far more people are involved in compared to link building. The search engines can’t ignore these signals, and if there is an on topic page with social metrics, it is most likely going to outrank a page without the social networks by the end of this year.
We’re not claiming that social metrics will become more important than links. We are simply stating that they will be a necessary component in all but the most stale topics on the web.

5. Who Shares Will Matter

Perhaps more important than a growing emphasis on social metrics, we expect power influencers to have more impact on the search results. If Rand tweets something or shares it in Google+, this will have more influence on search results than if a brand new profile or somebody with few followers shares the same page.

6. Google Will Be Even More Strict About Link Manipulation

We almost feel like we shouldn’t even have to say it at this point, but links from link directories, article directories, forums, blog comments, low quality guest posts, social bookmarking sites, and so on will be essentially useless by the end of 2013. These types of links won’t likely get you penalized, but they will pass very little value and do nothing for your long term rankings.

7. Authorship Will Influence Rankings

Authorship will allow Google to follow a single writer across all the properties that they have contributed to. By tracking the results of each piece of content, the search engine will be able to issue a score to each writer. This will be factored into Google’s quality score for each page, which will in turn have an impact on rankings. Authorship will also play a part in which social shares matter the most, since influencers will tend to have a higher author rank.

8. Content Marketing and Social Media Optimization Will Be Key Ingredients

While it’s not easy or successful in the long term, it’s still possible for sites to rank without genuine content marketing or a social media strategy. We don’t expect this to remain true by the end of the year.
We expect the search engine to increasingly filter out the influence of low quality sites. There will be a threshold of quality. Sites that have no links from sites below this threshold will simply not rank for anything competitive.
The same will be true for social media. Sites that have little or no social activity associated with them will fail to turn up in the search results for any competitive search term.
None of this is to say that sites without content marketing and social media will never turn up in the search results. We just don’t expect them to show up in cases where relevant pages that dohave content marketing and social metrics exist.

9. Co-Citations Will Replace Anchor Text

Anchor text is simply too easy to manipulate, and Google no longer has any reason to use it as an important ranking signal. Google will instead look for correlations between brand names and keyword phrases. It will pull this information from search queries and it’s massive database of crawled pages throughout the web. Similar factors, like the proximity of keywords to links, as well as their synonyms, will also play a part.

10. Pinterest Will See Continued Growth

This social photo sharing site lost a bit of steam in the second half of 2012. Pinterest will most likely go through some re-branding in an effort to expand it’s audience beyond the rural homemakers that helped build the network, allowing Pinterest to break into a more mainstream market. This will reduce the click through rate a bit, but the overall referral numbers will get higher as traffic grows on the site. We expect it to be hard to ignore Pinterest as a marketing channel in 2013, although not necessarily impossible.

Conclusion

For those who have become accustomed to sub-part marketing techniques, 2013 is going to be a difficult year. We expect to see some players leave the industry in search of other short-term strategies.
For those who stick around, the focus is going to shift toward brand building and profitability even in the absence of rankings. This is going to make it a tougher industry to work in, but a more lucrative one as well. As online activity continues to grow in the US and the world, more opportunities will open up and we’ll see our earning potentials grow.
That’s our take on things. Where do you think things are headed in 2013? Let us know in the comments, and pass this along if you liked what we had to say.

Sunday, June 16, 2013

Why SEO For Startups ?





Just a second, don’t be surprised by this data! 2.24 million Americans search for the term “SEO” every month. Out of them, 52% are men and 46% of men are ages 35-44. 

Most importantly, 3.5 million people look up SEO on Google. Definitely, there is something powerful about SEO, and this is why so many people want it.

SEO is like an elixir for startups. We’ll try to give you a detailed analysis of why.

We are all aware these days of the rapid development of startups all over the world, thanks to the accelerated growth and accessibility of technology and the Internet. The exchange of ideas has become so simple and instantaneous; people have been encouraged to formulate new creative ideas and translate them into meaningful businesses, giving birth to startups.

These days, we see the rise of new startups almost every single day. Funding firms such as Kickstarter infuse millions of dollars every few days just to get a project up and running, and to prove its worth.

But not all startups live long enough to prove their worth. Some prosper, while others perish before they can even get their ideas to market. One reason why these startups didn’t see the light of day, especially Internet startups, is because they lacked not the funding, but the visibility they deserved. It’s sad to note that many Internet startups have neglected to carry out a strategic Internet marketing plan.

What’s ironic is that while many startups lack the budget necessary to get widespread recognition, some tend to ignore the most cost-effective yet extremely effective marketing strategies of all; suitable Internet marketing strategies.

Indeed, the Internet has opened the doors for many startups to acquire the tools they need to compete with businesses that are beyond their league.


Viable ways to get the word out about Startups

Thanks to the Internet, and Internet marketing methods, startups now have an even more powerful way of getting the word out about their ideas. Below are some of the Internet marketing strategies that work extremely well for a lot of startups:
  • Press Release: Gone are the days when using a press release to announce a product launch are only taken advantage of by big corporations. Today, there are now a significant number of online services that allow startups to distribute their own press release material. These services are being offered by PRWebPRLog and many others.
  • Pay-Per-Click (PPC): Companies have had tremendous success with online pay-per-click (PPC) advertising. This performance-based advertising proved to be an extremely cost-effective means for advertisers to precisely target their audience. PPC strategy works well at different stages of the startup process, including pre-launch, during launch, post launch and beyond.
  • Display Advertising: Advertisers now have a convenient way of targeting their audience, based on the context and surrounding content, or the audience’s behavior. This is accomplished with display advertising. This has proven to be a powerful promotional method that precisely targets people who are more strongly influenced by visual stimuli like banner ads.
  • Content Marketing: The Internet is teeming with all sorts of content that cater to every type of audience. Blogging, Podcasts, Comment Marketing, White Papers, Infographics, Email newsletters, Videos, Brochure and Data sheets, eBooks, Reference Guides, Microsites, Webinars, Reports, Case studies, Tools & Widgets, presentations, and online courses all proved to be powerful content marketing methods, as long as they are catered to the right audience.
  • Organic Search (Search Engine Optimization): Billions of people use the search engine each day, and a staggering 92% of Internet users turn to search engines for products or information. That’s why Search Engine Optimization plays a huge part in every startup marketing effort, by helping establish strong visibility in search results.
  • Email Marketing: Most of the billions of Internet users still use email for sending and receiving personal and business messages, as well as for obtaining their daily dose of information. The staggering number of people using email has made it a lush market for Internet-savvy companies to gather leads and produce new customers.
  • Affiliate Marketing: Also known as Referral Marketing, affiliate marketing proved to be an extremely powerful way of getting a word out about a new product. Advertisers pay publishers, or affiliates, a certain percentage or commission from the sale of products. Affiliates are provided with several marketing tools directly by advertisers or via an affiliate network such as ShareASale or Commission Junction.
These and other Internet marketing strategies have proven very lucrative for many business, but one has emerged as having the biggest impact on traffic and revenue, both short and long-term. Search Engine Optimization, or SEO, is a strategy that has leveled the playing field, allowing small businesses to compete with big businesses.

Why SEO is indispensable for startups

If a startup doesn’t invest in SEO, it’s chances of success are relatively low.

For a startup to snag a million dollar funding, it must first show proof of sustainability and revenue potential. SEO can take care of both. Excellent visibility on search, a viable and significant amount of traffic, and engagement (especially conversions) help establish a startup’s image of being a promising enterprise that effectively lures investors.

In a broader sense, SEO is a long term investment, and if done properly, virtually guarantees high ROI over time.

The online market is a cutthroat environment. That’s why no matter how tempting and lucrative your products or services are, if your customers can’t find you on Google’s first page, they’ll find your competitors instead.

Link Building Misconception – Link Building process is more than just link acquisition

Link acquisition, one of the most important factors for SEO, offers tremendous advantages to startups.

But if you run a startup, don’t look at link acquisition solely from an SEO perspective. Instead, look at it as a powerful form of reaching out to potential prospects.

SEO is especially important for early-stage startups to help them more effectively and cost-efficiently promote their products or services to their target audience. Effective and high quality link building processes play a vital role in building awareness about the startup’s offerings for many tech savvy people.

Ultimately, Link Building, SEO’s most crucial aspect, helps increase new startup awareness as well as improving visibility in the search results.

Below are some of the common SEO tactics that startups should take advantage of if they were to create a viable and cost-effective presence on the web.
  • Press Release Distribution
    Syndicating and distributing news that relates to a startup’s launch or product and service announcements are a common but proven SEO tactic. Press release and news sites like PRWeb.com, local news websites (City, County, and State level) bring exposure and links.
  • Content Marketing
    Developing great real-time content related to your startup for publishing on major blogs within your industry is another great SEO tactic that seems to be getting a lot of traction these days. For most tech startups, getting published on top tech blogs such as Mashable, TechCrunch, VentureBeat, ReadWriteWeb, BusinessInsider is high on their list. When creating content for your startup, do not forget to explain HOW and WHY your startup can help your target audience in their real life. It’s a sure way to pull in more leads for your business.
  • Guest Blogging
    Identify the top blogs that are visited by your target audience and reach out to them. Ask if you could write a guest post and point a link back to your startup website. When linking back to your website, be sure to use a combination of your startup’s brand name and keywords as anchor text (the text of the link itself). Keep in mind that this may not be an easy process. Creating great content could take time, and getting published on an industry-related blog could take a lot of patience and outreach on your end.
  • Infographics Marketing
    Infographics are more than just today’s ”in” thing. They offer a very engaging way to capture an audience. When preparing an infographic, highlight points that are specific to your industry, and submit to as many sites as possible for greater exposure.
SEO also allows startups to build a solid search engine reputation

Proper SEO could propel startups not only to the top of the search engines, but, most importantly, help them build a solid reputation online. If you are running a startup, imagine this; a customer is looking for a product or service that your startup is offering. If you don’t have a solid SEO in place for your startup, chances are they’ll find your competitors while your site is shoved several pages deep into the search results.

What does it mean for your customer to find your business on the top of the search engine results page? It means you are doing something right, and that the search engines are giving you a favorable ranking for your good reputation.

Conclusion

Finally, have your say – is SEO a must for startups? The answer is a resounding “Yes!” SEO can make or break a startup. In all likelihood, as experience and real-life cases have shown, a startup that has established a solid online presence can take advantage of massive traffic and better conversions, ultimately resulting in astounding revenue.

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