Most important Google Search Algorithm Updates

The year 2012 has seen a lot of changes in the Google’s search engine algorithm. Google is refining its algorithm constantly – making it stronger than ever – so that only best content gets to the top of SERPs.

Google has gone through a lot of important algorithm updates in the year 2012 that impacted thousands of small and big businesses out there. Although some businesses bloomed but most of them suffered huge losses. The websites that solely depended upon black hat SEO techniques are almost dead and only businesses with high quality content can see a hope of light as of now.

Below is an infographic from e2m Solutions that lists all 27 of the Google Algorithm Updates last year. You can download or link to this inforgraphic from their website.

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Google’s Recently Launched ‘Keep’ Service vs Evernote

The modern-day technology realm is a veritable jungle – numerous entities compete amongst themselves but only a lion can dethrone another. That’s precisely the challenge Google have thrown with the release of their “Keep” application that seeks to topple current market favorite “Evernote” from its throne.

So how do the two note-taking programs stack up against each other? And which should finally you opt for? The answers are below.

Compatibility:

Google’s Keep, at the moment, is only compatible with the Android operating system and that too only iteration 4 (Ice Cream Sandwich) and higher. Users habituated to other platforms will definitely consider this as a limitation.

Evernote, meanwhile, is a fully functional annotation software that conveniently works with all popular mobile operating systems be it Android, iOS, or Windows.

Look and Interface:

Keep has a refreshing interface that looks nice and is easy to operate. The interface neatly arranges your various annotations in both list and grid modes making navigation and execution simple. What’s more, one can change the background color of one’s annotations just like conventional sticky notes.

Evernote’s interface does not appear as prepossessing as Keep’s but this can be attributed to the slew of on-screen and other features that the program offers (described later).

Features:

At the outset, both Keep and Evernote embed some common facets such as the abilities to compose notes, record sound, facilitate dictation, use Android widgets, and take photographs.
Apart from the facets stated above and the design features mentioned earlier, Keep offers:

• An Android lock-screen widget to help formulate notes and render dictation.
• Compatibility with Google’s “Drive” online service. You can use Drive’s desktop facilities as also its competency to format text via Google documents.
• The capacity to transfer notes on to emails and social media posts such as Facebook or Twitter.

Conversely, with Evernote, you get a slew of additional attributes:

• Evernote incorporates plug-ins that can be used with all reputable browsers; these plug-ins handily allow you to grab web page content and transfer the same on to your annotations.
• Evernote facilitates social sharing in the real sense – it enables you to post a distinct link easily for the online community to share.
• Through the Evernote web browser extension, you can effortlessly (via the “copy” command) engender a note containing your favorite link – text and all.
• You can make folders thus making note-taking orderly and uncomplicated.
• You can format your text and even font in a number of ways.
• Unlike Keep, images can be directly downloaded from the internet via their unique URLs.
• You have the prerogative to configure tags.
• Sorting and listing your annotations by name and date is easily accomplished.
• You can view data pertaining to geographical location.
• Evernote also importantly entrenches a desktop application that promotes offline use. With it, working with and transferring content from your personal computer is a breeze – even without the internet.

External Support:

As Keep is a new service, third-party support is not built in.
On the other hand, Evernote is armed with potent external assistance in the form of:

• Applications such as Skitch (lets you capture screen content across multiple operating systems), Kustom Note, and Penultimate (an iPad annotation application).
• Plug-ins.
• Other online tools and services.

The aforementioned third-party add-ons decidedly increase Evernote’s overall resourcefulness and worth.

Conclusion: Google’s Keep is admittedly a welcome inclusion with a cheery interface and fuss-free executing being its universal selling points. But it is ultimately Evernote that still rules over the note-taking world with its gamut of features and all-embracing versatility.

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How To Make Money with Internet Marketing in a Few Easy Steps

Internet is the powerful platform for Entrepreneurs and customers. Everyday millions of users surf internet to gather required information. They may surf web to purchase a product, to read e-book, learn e-tutorials etc. It provides new opportunities to users who can make extra money. If you have sound knowledge about internet then through online marketing you can make money easily. Here are a few successful strategies which helps you to earn extra cash.

Identify the market: 
Research about your target market.  After gathering necessary information, prepare a plan for your marketing strategies. Identify the demand of selected product in existing market. Analyse whether you can make money through that product. If you choose the product which has less demand then you might not earn a good amount. Product selection is a crucial factor which should not be ignored.

Build a strategic plan: 
Once after identifying market condition, spend your time in recognising best marketing techniques which may boost your sales rate. Be different from others. Try to find innovative and creative ideas which may increase your success rates.

Affiliate marketing: It is a popular marketing technique where you can gain better income. As an affiliate your job is to sell others product. Take wise decision while choosing a merchant. Make sure that he produces quality products which satisfy customer needs.

Social media: 

social media emerged as a powerful tool for marketing. Because you can connect with different people across the world. A product which creates buzz in social media has high demand. Well-trusted customers may advice others or share your product information which may reach millions of users. You can instantly know customer opinion which helps in enhancing your skills.

Blogs:
 blogging is the amazing technique which is growing rapidly. Create a blog and start promoting your products. It acts as an excellent medium where you can interact with customers more personally and can get their valuable feedback. If done properly you can earn a lot through blogs.

Article marketing:
 One of the innovative techniques to promote your products is through article marketing. Write an article describing your products or services. Before purchasing products customers may read the data about products and services to identify its features and functionalities.

Ads: 
Try to increase your website’s page rank. Higher the ranking more the number of visitors. Once if your site achieves good rating you can sell certain space of your website to advertise. By this way you can earn good income.

Viral marketing:
 It is a way to enhance your popularity. For instance your products become more successful by adverting in social networks, popular blogs; well-reputed sites etc. word of mouth is a powerful element to stay ahead of your competitors. Entrepreneurs may look for the people who can improve their website popularity.

Videos and picture marketing: Pictures speak louder than words.
.

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Using Online Marketing Techniques To Make You Money

Finding a way to make money using the Internet is a big priority for many people. It is easy to be envious of the people who make thousands per month or a six-figure income online. The massive earning potential of the Internet is leading many people to try to start an Internet business of their own. The unfortunate truth of this fact is that most of these people will fail to even get their business off of the ground. One of the biggest reasons they fail is due to a lack of understanding about the time and effort required to succeed.

The successful bloggers, website owners, and Internet marketers that make thousands of dollars a month didn’t get that way overnight. It takes a lot of time and effort to build a solid and profitable online marketing strategy, and many people just aren’t willing to put in that kind of effort. If you are willing to work hard, the following types of internet marketing techniques will help you earn you a significant amount of money.

Start By Setting Up Your Website :

Most Internet marketing strategies require you to have a website of your own. Create a website and fill it with content. As long as the content is high-quality material that your potential audience will be interested in, it doesn’t matter what type of content you have. Videos, written content, web comics, or even pictures of cats can all be popular types of content for potential readers. Just make sure the content is worth looking at, and provides enough value to make people to want to use your site. If you haven’t given much thought to your target audience, now is the time to do so. Make sure your website targets a specific niche, and create the content accordingly.

Creating a blog of written content is one of the easiest ways to get started because it doesn’t require a lot of technical skills. There are a lot of great content management systems that handle the technical part of making a website. You can create a customized site using WordPress templates without investing a lot of effort. The website you make will serve as your home base for your marketing efforts.

Pay Per Click Ads: One of the best ways to get involved in online marketing is to monetize your website, and advertising banners are an easy way to get started. A few well-placed pay per click ads can offer a small but steady stream of passive income. Once they are set in place, it takes no additional work on your part to earn the income, so you can focus your time on other marketing strategies. The downside of pay per click is that you will not make a lot of money on advertisements unless you have a very large audience.

Premium Content: While you can’t, or rather shouldn’t, charge people to visit your website and read your content, you can create premium content for them to buy. Have a lot of high-quality free content to attract their attention and draw them in, then offer more in-depth premium content for a fee. Make sure the quality of the product is worth the cost you charge. Things like eBooks or web courses on a niche topic are a great way to make an added income. An eBook is a great option because it is another passive stream of income that is easy to maintain.

Affiliate Marketing: If you do not want to market your own premium products or services, you could always get into affiliate marketing. With affiliate marketing, you get to promote the sale of someone else’s product or service, and in return they will give you a portion of the sales from any revenue you generate. If you don’t want to take the time to develop a premium offering on your own, a few high quality affiliate-marketing products could be a great way to boost your stream of income. Just be sure to choose things that your readers would find to be valuable.

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Google introduced Adsense New 970X90 Banner Ad Unit

For a long time, Google did not add new banner sizes to their AdSense inventory but it seems like that has changed. A few months ago, AdSense added a new 300×600 banner size and now they have gone ahead with and introduced a new 970×90 Super Leaderboard ad format which they claim is ‘brand friendly’.

Because this is a new ad unit size, Google AdSense notes that advertisers will mainly see text ads in this format for now. Image and rich media ads that are enabled for the 970×90 size will initially show up as 728×90 display ads; as the inventory of image and rich media ads for the 970×90 ad units grow, more full-size display ads will be served.

Till then have a view on the views of Google Official Blog on this new ad unit:-

970×90 ad units are a newly adopted IAB standard and are also known as ‘super leaderboards’. This larger ad size is another visually impactful placement for advertisers to promote their products and services even on wider screens.
Please note that since the 970×90 unit is new to our network, you’ll currently see mainly text ads appearing in this format. The new super leaderboard ad unit can show up to four text ads organized in a column layout but, as with other ad sizes, the number of text ads per unit may vary per impression. When enabling image and rich media ads for this unit, display ads in the size of a 728×90 unit will be displayed initially. Over time, we expect that the inventory of image and rich media ads for the 970×90 will grow and you’ll see more full-size display ads being served.

How to Add Adsense Super Leaderboard 970X90 Ads Unit:

to your website Its a simple thing to do .

• Just Login to your Google Adsense Account And create a My Ads tab .
• Click “New Ads Unit” and then select the 970X90 ad size (Large Leaderboard).
• Make sure to customize it according to your web design.
• Means matching colors according to your content to get more clicks and revenue.

So now remember you still have that 3 ad unit per page limitation, so you would not be able to use this ad unit as a 4th one but you can replace an older ad unit with this new one. So just visit your AdSense account and under My Ads create a new 970 x 90 ad unit and copy the code to your website that it, hope you enjoy this new update from AdSense.

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Monetize your Site by Infolinks

Monetize your Site by Infolinks

Infolinks allows you to publish ads if you have a blog or website. Infolinks Ads are something different from other advertising sites. One of the main types of infolinks ads is In Text Ads. Other advertising sites don't have this special type of ad system. 

Okay, let's see how to integrate infolinks ads in a site. Like all other sites, you must have an account on Infolinks. Follow the instructions below: 

1. First, you need to join infolinks as publisher. 
2. Click on the join us button, enter your site's URL and then fill up the required fields. Or you can use your Facebook account to sign up. 
3. You may need to confirm a mail from your email inbox. Then your account will be activated.
4. After activating your account, login to infolinks. Then go to the integrate option. 
5. There are 5 types of codes: JavaScript, WordPress, Blogger, Drupal, and Joomla. 
6. I recommend you to choose JavaScript code. You can manually place this code on your site. And it must work with any blog or website. 
7. Copy and place the java code in your site. 

Adding Multiple Site

You're allowed to advertise multiple sites with a single infolinks account. At the left pane you will see a button named Add a Site.

Customizing the Ads

Infolinks allows you to customize the ads. There are four types of Ad Units. I would like to tell you something about them: 

• InText Ads: This is the most attractive ad unit of infolinks. InText highlights the keywords of the page. Few words of your page will be linked. You can increase or decrease the number of links to be appeared in a page. I suggest you to choose at best 12 words or less. Choose dotted link style. And there are seven color options. Choose a color that looks best. Mark turn on InText option and then hit the Save button. 

• InSearch Ads: Insearch displays relevant ads to traffic arriving to your site from search engines while infusing another SEO layer to your site. Here you can only customize the color nothing else. Ads will be shown by a fly out menu. Before using this ad unit, you must think about whether it will make visitors uneasy or not. I personally don't link this Ads Unit. 

• InTag Ads: You should use this unit on your site. Because it will never make your visitors angry. And this unit can hardly slow down your site. If you enable this unit for your site, then few linked words will be displayed in a place. You can Automatic or Manual option, double line or single line and change the link color. 

• InFrame Ads: Before telling something about this unit, I will suggest you to skip this unit. It will display banner units in your site. Banner will be displayed as pop out window. But most of them are boring. And they usually bore visitors. Sometimes these ads doesn't let you read the site's contents properly! When I visit any site and see these types of ads, I immediately leave that site! And her you can't customize the Ads behavior actually. 

SO What your waiting for now u have to Visit Infolinks Today .

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How to Add Meta Tags to Blogger for Better SEO Results

We already have known that how important is On page SEO for getting ton of traffic to our blogs. There are many parts of On page SEO like writing quality article, keyword implement, choosing right title, adding meta tags, image optimization etc. today I would like to teach you “how to add meta tags perfectly in your blogger blog”.


Adding meta tags in blogger is really a best way to drive traffic from search engines and it really good for seo of your blog. but did you know that we can also add separate meta tags for each post. so each post has his own data in google search engine. meta tags are really important part in blogs because it tell search engines that what is in your blog post . it is really best for blog and it make our blog rank high in search engines. you can add keywords and description for each post in blogger.

How to add Meta Description Tags on Blogger

Blogger has rolled out an array of SEO features and now adding Meta Tags has become so easy. You can do it easily from the Blogger’s User Interface without doing much of Template Editing or pulling your hair.
Adding Meta tags in your blog follow the instructions bellow..

• Sign into your Blogger dashboard, and select proper blog.
• Now, Click on Template » Backup/Restore  » Download full template.
• After completing download skip it by clicking Close.
• Now, click on Settings » Search preferences » Edit (in Description) under Meta tags In the Text area give a 150 character description which will describe your Blog. This text might be used by Search engines when your Blog’s home page is displayed on Search Engines.
  Now, enable search description by clicking on Yes, and write the homepage description in the box. Finally, click on Save changes.

Adding meta description to individual Post on Blogger

A meta description for a post or a static page can be added  via Blogger’s post editor.

1. Click Posts and select a post to edit.
2. Click Search Description option under Post settings. (This option appears only after you enabled search description in step 1)
3. Enter the meta description for the post and click Done.

For older posts, you have to go back to edit each post and manually add in the description.But before you do that, it’s better to confirm if this feature works on your blog template.
If you don’t see the search description option in your Blogger post editor after completing all the steps mention above. Follow the next step otherwise skip it.
This is a step for those who never get the search description option in their Blogger post editor. You may find this problem if you are using some types of custom Blogger templates.
You will have to add it to your template manually:

• Go to Template » Edit HTML find the code <head> and just below this code paste the following code.

  <b:if cond='data:blog.metaDescription != &quot;&quot;'>
    <meta expr:content='data:blog.metaDescription' name='description'/>
  </b:if> 

• Finally, click on Save template.

You may check your currently meta description by this online meta tag checker.

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How to Get Fast Google Adsence Approval Beginner Guide

Every blogger who was applying for Google adsence at first time, He feels that it was a critical workto apply absence And also feels a lot of tension after getting reply mail from Google. This type of behavioral suntans will see regularly in most of bloggers. But there is no need to worry about gettingfast approval of google adsence account.

What is Google AdSense?

Google Adsense is Google’s Publisher network.  Google AdSense is a free, simple way for website publishers of all sizes to earn money by displaying targeted Google ads on their websites.





Adsense is the best way to monetize your content. If you have more quality and unique content to monetize , your income will be definitively high.

Google Adsense Requirements:

• One of the basic thing you need to open Adsense account is the ID card which of course is given to only 18+ individuals. So if your age is below 18 years than you cannot participate in this program unless you apply on behalf of your parents.
• Make sure you have a running website or blog otherwise Google will not approve your application if you have under-construction website.
• Creating a website is not a big thing to do, the real problem is to get traffic and that too from search engines so if your blog has very less traffic than wait few months and than apply for Adsense.
• Your website should be according to the Terms and Conditions of Google like no adult content, warez, gambling sites, Hacking and hate spreading websites.

Why Google Rejecting More Times:

Recently Google stopped trusting Indian, pakisthan, chaina adsence accounts due to fake accounts and fraud clicking’s. Because of that reason google has strict their rules in above mentioned countries. Due to this reason the real working bloggers are also facing lot of problems. It is very sad news to the rules maintaining bloggers but to maintain good services goggle has put some conditions on every account. If we want approval we must require facing their conditions.
Google adsence approving is not a critical thing if we maintained the rules correctly there is no other tricks to follow. We strongly advise the candidates to follow below rules to get fast adsence approval from Google.
These are the points to take care, before applying for Google adsense.
1. Use real names:  Many people are using nick names while registering, instead of original names. This make the account suspicious and you may get rejected.
2. Good content:  Make sure your blog has good content, not only in quality but also in quantity too. Otherwise your site may get delayed in getting approval.
3. Traffic: A blog with no traffic is hard to get Google Adsense. Make sure your blog has good traffic before applying for Adsense.
4. Get a professional touch : Make your site look a professional both in design and content. It is difficult for a messy site to get approval.
5. Apply for one account: If you have two blogs, apply for only one Google Adsense account instead of two. If you haven’t received any reply in 2 days, dont apply for a second one. Give time to verify your accounts, the mail will come.
If that blog post doesn’t help you get into the Google AdSense program then maybe a DigitalPoint Forums thread would.
In that thread, one member claimed that if you register at HubPages and then click on “account settings” and then “affiliates.” You can sign up for Google AdSense within HubPages. HubPages says:

When you create a user account with HubPages, we’ll automatically create the Google Adsense program for you. Just answer a few simple questions and you’ll be ready to go.

This implies that creating a HubPage account will guarantee acceptance into Google AdSense.
Some of the forums members are giving this theory a try. It would make sense that the same applies to Google’s Blogger accounts or Google Pages.

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The Importance of an SEO-friendly Web Developer

You have certainly been in the situation in which you were looking for a certain product and then you found out that 2 website retailers are offering you the same product. They are both in the same range in terms of price and they also feel and look the same. However, there is a difference and it seems that one of the retailers has more online visibility than the other and regardless of how many keyword variations you use to search for the product you need, that company will always be present in the search engine results. Because of that it’s simple to conclude that this retailer is more successful. Why? Well, because it certainly knows the Importance SEO-friendly Web Developer.

Importance SEO-friendly Web Developer: The basic model of SEO

When someone enters a query in the search engine, he will eventually have millions of results displayed. In almost every case, people will click on the results displayed on the first page of results only. So this means that websites ranking higher are visited by more people and that is exactly what you need to start giving more thought into. When you have a website that’s ranked highly in the SERPs, then you automatically have a higher success rate.

How SEO works in a search engine?

 

Any search engine you use has a certain set of rules called algorithms that it uses in order to filter out info based on the keywords you enter. In this process, after you hit enter or click Search, the search engine robots will collect the filter data, looking for user friendly web designs, program codes and also new content. In this regard, it seems that an SEO web development service has a vital importance.
Some of the factors that SEO friendly websites feature which allow them to be ranked higher include the use of key phrases, inbound links and the programming language of the website. Even more, it also integrates HTML source codes, title tag optimization and Meta edit. Together, all of these factors will help a website with ranking higher in the search engine results.

Distinguishing factors of SEO friendly sites :

It seems that more and more businesses realize the Importance SEO-friendly Web Developer and that is why they are keen on using one for internet promotion. There are many techniques such professionals will use for making a website SEO friendly and some of them are listed below:

• Make the website visually appealing.
• Include a logo and interface design to improve website visibility.
• Improve website functionality.
• Include key phrases in the webpage’s Meta description and title.
• Use cascading style sheets to style tags and other lists of the HTML codes in various ways.
• Use lists, italic text, bold text and heading tags.

Employ proper coding and navigation tools to make the website more SEO friendly :

With that being said, it seems that the Importance SEO-friendly Web Developer is rather vital, because such professionals will ensure the online visibility of a website will be increased very much, which will eventually bring more traffic. If you want your website to benefit from the advantage of online visibility and thus improve its popularity and also sales, then you should definitely think about hiring a professional web developer. With their skills and experience, they’ll manage bringing your website to the top positions, increasing popularity and of course, sales.
Author Bio- This post has been written by Lisa Holland. She loves to write about SEO and SMO. She is evangelist at submitcore.com. They provide best Link Building Services, Complete SEO and Social Marketing Solution to their clients.

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6 Ways SEO Will Change in 2013

Considering the shifts in SEO survival, 2012 has been quite an eventful year. There have been several important updates that have changed the search scene altogether.

A massive crackdown on spam sites through the EMD updates was not the only scathing step taken by Google. Google updates its algorithm over 500 times a year in order to weed out low quality sites from the top positions. Google will never stop its relentless run to make search results more relevant.

Search engine optimization, as it stands today, is no longer child’s play. It has become quite challenging and innovative strategies are required to attain better rankings.

So what is the outlook for SEO in 2013? The answer to this question is still vague, as people are not sure about the updates that are to occur in 2013. Fierce arguments are still raging regarding the Google updates that may take place. While some believe that the future lies in content marketing, others believe that social media presence will be the key. Others continue to resort to blackhat SEO methods that may land them on Google’s hitlist.

Based on what I hear people saying and see people doing, and my understanding of the proposed Google updates that may take place, here is a list of major changes in SEO you can expect to occur in 2013.

Author Rank

How Google handles Author Rank will be the biggest search factor in 2013. It may turn the entire internet marketing world upside down.

Google will assign each blogger an Author Rank based on various parameters such as niche authority and domain expertise. This Rank will be given a major role in ranking the content authored by that author. Simply speaking, the higher the rank and reputation of the author, the higher are the chances of their content ranking well in search engines. Also, an author’s published content will be directly linked to their Google+ profile, thereby drawing Google+ into SEO calculations. So, with the mooted Author Rank update, performance of a site will depend more upon the reputation and niche expertise of the content’s author in social networks.

Equivalency Score Algorithm

Another major update that is expected to take place in 2013 is the Google Equivalency Score Algorithm (ESA). ESA is expected to work in the same way as Google Adword’s Quality Score where each keyword is given a point score based on several factors. The quality score of the keywords is then used along with the bid amount of the advertiser and the ads are ranked accordingly. ESA, if operationalized, will have a huge impact on online businesses. It will effectively cut down the monopoly of some websites on number one rankings and will create a more level playing field for all businesses. One effect of this is that Google may display the same results for a search query in different orders each time the results appear on screen.

Link Disavow Tool

The Link Disavow Tool was created to collect data on the backlink structure of sites. Chances are that Google will use this tool in 2013 to create an algorithm using the links that have already been submitted to them. The tool will be used to improve reporting of spam sites and poor quality backlinks. Consequently, blog posts and forum posts can no longer be used to create backlinks.

Social media presence

SEO in 2013 will be heavily influenced by the numerous social networks and the development and utilisation of an effective social media presence. Site owners and technicians have to carve a niche out for themselves in social media if they want their sites to do well in search rankings. Sharing of content on social networks like Facebook, Twitter, StumbleUpon, Pinterest, Delicious, LinkedIn, MySpace and Google+ will be of the utmost importance. Social media popularity will, in a way, decide the fate of a site as far as Google is concerned.

The reason Google gives such importance to the social media presence of a site is yet to be definitively ascertained. But there are many theories out there regarding this. Social media presence is proof that the traffic finds the content of a site useful. However, many say that Google will do this to give its staggering Google+ a boost. Many believe that in the days to come, Google+ might just emerge as the most important social network for webmasters.

Digital marketing

Digital marketing will also play a big role in 2013. Digital marketing will slowly include the entire spectrum of online marketing from market-purposed content creation, through pay-per-click strategies, to use of social media. Because of certain expected Google updates, this will get a big boost and chances are that more and more brands will come into the digital marketing field in time.

No Fundamental Changes in SEO

Having started by explaining how SEO will fundamentally change in 2013, let me close by saying that the foundation of SEO is going to remain the same. Whether web owners and professionals like it or not, content will continue as the king online. High quality, well-written, expertly displayed, functionally useful content will still hold the key to ranking well for target search terms. Any site needs to have compelling and unique content that has good readability and provides a rich user experience. Half the search battle is won if a website follows this cardinal rule, and that will only become more true in 2013 and beyond.

Currently accepted link building practices such as viral article submission and automated link posting won’t work any more, as the basis for them affecting search results is revealed as artifical. Google began the tough scrutiny of backlinks in 2012, and this will continue in 2013.

While we must wait to see just how Google and other search giants implement their strategies for 2013, it can be taken for granted that their efforts to keep search results organically honest, relevant and useful to consumer will have an impact on the industry that has developed around search engine optimization. Whether the effects of that are good or bad, for consumers and the industry, remains to be seen.

What about you? Are you ready for 2013? Do you foresee other ways in which search will change next year and beyond?

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