Best Time for Your Company to Send Emails

Best Time for Your Company to Send Emails One of the most asked questions by email marketers is when should emails be sent out to customers? Is the best time in the morning, midday, evening, weekdays or weekends? Well to be frank, there is no one cookie cutter answer that will magically bring you more customers. Each company, service and product offered have different customers that behave in their own unique way. Also, the action...

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Choosing an Email Color Scheme

Choosing an Email Color Scheme Choosing an email color scheme is vital so your email campaign will look professional and cohesive in combination with your site and marketing materials. Consistency in your emails helps your customer to know that (1) they have received an email from your company and (2) when they click to your site that they have landed on the correct site. You will need to choose about seven colors or hues to incorporate...

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6 Best SEO practices for using rel=canonical

The rel=canonical is an important part of your website structure when it comes to SEO. A couple of days ago, we shared some common mistakes people often make with rel=canonical attributes, knowing little that the consequences could be more than they bargained for. Anyhow, we discussed the mistakes before. Today, we are going to some best practices you should always try to follow when canonicalizing your pages. The rel=canonical attribute...

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Choosing a Color Scheme for Your Site

Choosing a Color Scheme for Your Site Choosing a color scheme for your site can really enhance your brand and logo. Yes it can become overwhelming but in the end it is a much needed task to undertake. Make sure you choose a color range that has a variety of hues so all your marketing materials will match. For example, you will want your colors to be on your site, email templates, print materials and press kits. When picking the colors,...

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Which Comes First: Content or Design ?

Which Comes First: Content or Design? Do you know which comes first when building a new site – content or design? This is like asking which came first – the chicken or the egg? Ask a web designer and the answer will be design. Then ask a content writer and the response will be content. So what’s the correct answer – NEITHER. Let’s hear each side of the argument then I’ll explain why neither design nor content comes first when you want to...

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How To Be Smart ?

Much of our media looks down on smart people. They like to produce stories on beautiful and famous people with problems. Sometimes it almost seems to be unpopular to be smart. Such an attitude will not fare you well in the real world. Cultivating your intelligence is one of the most important things you can do to ensure your happiness and financial success in life. Steps; Set Goals Set goals once a week. Do the important things...

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10 Smartphone Apps That Can Make Your Life Better

At its best, technology makes your life easier, more productive, or more fun. Here’s a look at 10 of the best smartphone apps on offer right now, according to Business Insider’s Nicholas Carlson. Seamless It used to be that ordering takeout was a pain. Unless you kept a paper menu on your fridge, you had to look up the restaurant online to see its menu. Then you had to call it up and place your order. This meant...

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26 Tips for Writing Great Blog Posts

Do you blog? Feel like you’re trying to reinvent the wheel time and again? Looking for some ideas to simplify your content creation process? What follows are 26 tips, from A-Z, to help you create optimal blog posts every time you sit down to write. 1- Anatomically Correct A blog post contains several areas that require our attention and care. Pamela Seiple refers to six parts of the anatomy of a lead-generating blog post: Eye-catching title In-text...

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