Tuesday, April 16, 2013
Sunday, April 14, 2013
6:06 PM
Nile Marketing Making Customer Experience the Core of Any Internet Exclusive Marketing Strategies
Here’s an important question for every business owner to ask themselves: To what degree does customer experience factor in to your current marketing strategies?
If customer experience (CX) is a new idea for you, a great way to think of it is as the overall experience — positive, negative or neutral — a customer has with a particular business. This experience begins at their discovery and awareness of the brand, all the way through their interaction, purchase, use, and potentially even advocacy of that brand. In today’s technologically-driven world, chances are high that the interactions you have with your customers are going to include one or more digital channels (for example your website, landing pages, email campaigns, mobile website or app, social media campaigns, and more). That’s the increasingly important subset of customer experience marketing (CXM), something we in the world of internet marketing refer to as “Digital Experience Management.” In other words, customer experience is way more than just a friendly voice on the phone.
In order to deliver an amazing customer experience, you need to think like a customer. But how? Here are three critical “Be’s” to consider that will help you deliver a superior digital customer experience:
1) Be Relevant- Creating relevant marketing strategies requires most importantly that you understand your customers. Understanding your customers is critical so that you can present them with exactly the content they want at the right time. This is the definition of being relevant, and it requires a deep understanding of not just your target audience(s), but also the customer journey. This includes how future customers find you, how you market your products or services to them, and how you support them after the sale has taken place. Relevancy is the core of any successful company.
2) Be Consistent- Today, most marketing is principally organized around three specific digital marketing channels — web, email, and social media. Unfortunately, your customers don’t see these as marketing channels the way you do. What they see is your company. Marketers must put the customer at the center of their focus and design a consistent experience for them that bridges throughout these digital channels.
3) Be Iterative- Focusing on customer experience means putting the right processes in place to understand customer behavior. After this, it is important to make improvements to the various digital channels through constant optimization. This is not a one-time effort!
Now that you understand a little bit better how to put yourself in the shoes of your so you can create a better experience, go ahead and read Part II of this blog to learn how to apply these ideas to the necessary digital channels, and learn how to be relevant, consistent, and iterative in your internet marketing strategies so that you can deliver an incredible customer experience.
5:24 PM
Pinterest to Promote Your Business Online
You can use Pinterest to show off new products or to share things you want to promote. Maybe you would like to make some good “how to” video clips that your fans will enjoy. Pinterest is the perfect place to share those videos. Pinterest is all about the pictures- so make lots of fabulous images to make people want to talk about your company or brand.
Your Pinterest pinboard is a great outlet for your creativity. Use it, and have fun while designing it. Even if you don’t think you are very creative, try it anyways. Observe other people’s pinboards, find ones you like, and try to do something similar. Don’t copy someone else’s ideas, but you can become inspired by other great ideas and use certain elements in your own designs. Infographics are an awesome method for visualizing information. These infographics can be clever and witty, and people love them, so use these to your advantage.
Right now you can only join Pinterest if a member invites you, or if you request an invite from Pinterest themselves. Once you get this invitation, you can register via Facebook Connect or through Twitter.
Like the majority of social media sites, you can make a profile and add a biography and profile picture. If you are using this profile to promote your business, make sure you keep it professional and interesting. This is your opportunity to grab people’s attention and make it fun!
Users can access Pinterest on mobile devices anytime, anywhere. That means that the majority of the time, your viewers and subscribers can see your updates instantly. Pin something new every day so your name is always in the forefront of their mind, whether they are on the go or at home on their laptop.
As with Twitter, Pinterest shouldn’t be used as a board for advertising. If you do, you’ll turn people off. Add value to create interest, and be subtle. Talk to your followers and make your communications fun and light-hearted, creating positive connections. Never fight, be rude, or get involved with drama on your board; this is a huge turnoff and it is very unprofessional. Make lots of comments on other companies’ posts and pins, and make sure you make your comments genuine. Be positive in your comments. You can share ideas or expertise, but don’t be a show-off either. Using Pinterest effectively requires having good manners and utilizing excellent social skills, just like in real life.
You can use Pinterest to promote an upcoming event or promotion. You can create a special board to showcase your event. Make it fun and interesting! This will grab people’s attention and will inform them of your promotion and what your company is up to. You can expand your Pinterest fan base by promoting your new profile on your other social media profiles. This way they can interact with your pinboards, converse with you, and send you feedback, which is vital to your business. Make sure you always graciously accept feedback; not all customers will take the time to tell you what they think.
Overall, Pinterest is a great resource for any company or brand to promote your business online. It’s a place where you can promote your brand, interact with customers and fans, and make people aware of your name.
5:09 PM
Google Analytics Offers App for Android :-
Google has released the Google Analytics App for Android. The handy mobile Analytics App provides users with vital analytics data on the go. You can access this data anywhere, anytime. You can check figures quickly in a meeting or while talking to a client on the phone in your car. You don’t have to wait for your desktop anymore- now you can see those all important stats right on your phone with the new Analytics App.
The Analytics App lets you see see statistics in real time, customize your dashboards and access intelligence reports right on your mobile device. The app allows you to access your same profiles and accounts that you use on your desktop when you use Google Analytics. However, the app format has been designed to be easy to see and use on your phone.
The process of accessing and loading Google Analytics reports used to be a slow and arduous task from a mobile phone. Reports would take forever to load, if they would load at all, and the interface was difficult to navigate on a mobile phone. But now the information can be brought up instantly, since the phone’s processors help the Analytics App load. The interface is easier to navigate and use, making this a valuable tool for anyone who relies on Google Analytics.
According to Google, Android Analytics App users can see the following “swipe through” reports:
Real-Time: See the number of visitors you currently have and a list of the pages (for websites) or screens (for apps) that are currently popular.
Dashboard: Monitor the KPIs and user metrics you care about the most. By default, you’ll see your Daily Unique Visitors and your Goal Conversion Rate, but you can customize the dashboard to change which reports, metrics, or segments you see.
Automatic and Customized Alerts: Google Analytics detects statistical anomalies in your data and can send you an alert when something unusual happens. See either automatic alerts, or customize your settings to send alerts based on your own benchmarks.
The much anticipated new Analytics App already has an average user rating of 4 stars since its launch in June, 2012, and the number of positive reviews are growing daily. If you use Google Analytics even occasionally, this app should be next on your list of downloads for your mobile phone.
The Analytics App lets you see see statistics in real time, customize your dashboards and access intelligence reports right on your mobile device. The app allows you to access your same profiles and accounts that you use on your desktop when you use Google Analytics. However, the app format has been designed to be easy to see and use on your phone.
The process of accessing and loading Google Analytics reports used to be a slow and arduous task from a mobile phone. Reports would take forever to load, if they would load at all, and the interface was difficult to navigate on a mobile phone. But now the information can be brought up instantly, since the phone’s processors help the Analytics App load. The interface is easier to navigate and use, making this a valuable tool for anyone who relies on Google Analytics.
According to Google, Android Analytics App users can see the following “swipe through” reports:
Real-Time: See the number of visitors you currently have and a list of the pages (for websites) or screens (for apps) that are currently popular.
Dashboard: Monitor the KPIs and user metrics you care about the most. By default, you’ll see your Daily Unique Visitors and your Goal Conversion Rate, but you can customize the dashboard to change which reports, metrics, or segments you see.
Automatic and Customized Alerts: Google Analytics detects statistical anomalies in your data and can send you an alert when something unusual happens. See either automatic alerts, or customize your settings to send alerts based on your own benchmarks.
The much anticipated new Analytics App already has an average user rating of 4 stars since its launch in June, 2012, and the number of positive reviews are growing daily. If you use Google Analytics even occasionally, this app should be next on your list of downloads for your mobile phone.
5:00 PM
Why Internet Marketing?
What is internet marketing?
We see it every day. Banner ads, regular ads, pop-ups, links to your website, affiliate links, and so much more. There are many kinds of internet marketing- and they are very effective. When you get the right ads or marketing tools in the right spots, you can greatly boost your business. Millions of people surf the web every day; the majority of people now go online to look for products, ideas, and information. If you can tap into that market, you will have endless opportunities for getting your message to the world.
Internet marketing also allows you to be creative. Unlike printed ads, you can make your ads animated. These ads can even outdo a television ad by incorporating an interactive feature. These ads are effective because they catch people’s attention, drawing them in to see the message that you want them to get.
But the effectiveness of internet marketing is not the only reason why it is an essential part of a modern business. Internet marketing is vital to a modern business because it is cost effective. Printed advertisements and TV/radio advertisements are very expensive, making it more difficult for smaller companies and businesses to effectively advertise themselves. Printed ads include phone books, newspapers, journals and magazines, and can cost huge amounts of money to produce. TV/radio ads can help spread your message to a very large audience, but it will cost you big bucks to do so.
Internet marketing, however, is very inexpensive, and small businesses can efficiently promote themselves on a small budget. Besides the comparatively low costs, the creative advertising options available online mean that you are not limited to a simple ad. You can use links, social media, interactive ads to get people’s attention, free resources such as online phone books and business directories, and so much more. Many advertisement options only require you pay for ads that people actually click on, called cost-per-click ads. This saves you from paying for dozens of ads that no one shows an interest in.
Using internet marketing is vital to a company or business’s growth because the internet is not going anywhere. More and more people are using the internet every day, and the new generations growing up are using it much more than their parents. The internet allows people to communicate instantly, find products and information they want quickly, and is constantly breaking down barriers. Online shopping is gaining popularity rapidly, bringing more people online to find the products and services they want. Investing in internet marketing is a very wise choice because it is not only a pivotal part of today’s society, it will be a pivotal part of tomorrow’s as well.
Our internet marketing experts are ready to help you devise and execute a strategy for promoting your company or business online.
We see it every day. Banner ads, regular ads, pop-ups, links to your website, affiliate links, and so much more. There are many kinds of internet marketing- and they are very effective. When you get the right ads or marketing tools in the right spots, you can greatly boost your business. Millions of people surf the web every day; the majority of people now go online to look for products, ideas, and information. If you can tap into that market, you will have endless opportunities for getting your message to the world.
Internet marketing also allows you to be creative. Unlike printed ads, you can make your ads animated. These ads can even outdo a television ad by incorporating an interactive feature. These ads are effective because they catch people’s attention, drawing them in to see the message that you want them to get.
But the effectiveness of internet marketing is not the only reason why it is an essential part of a modern business. Internet marketing is vital to a modern business because it is cost effective. Printed advertisements and TV/radio advertisements are very expensive, making it more difficult for smaller companies and businesses to effectively advertise themselves. Printed ads include phone books, newspapers, journals and magazines, and can cost huge amounts of money to produce. TV/radio ads can help spread your message to a very large audience, but it will cost you big bucks to do so.
Internet marketing, however, is very inexpensive, and small businesses can efficiently promote themselves on a small budget. Besides the comparatively low costs, the creative advertising options available online mean that you are not limited to a simple ad. You can use links, social media, interactive ads to get people’s attention, free resources such as online phone books and business directories, and so much more. Many advertisement options only require you pay for ads that people actually click on, called cost-per-click ads. This saves you from paying for dozens of ads that no one shows an interest in.
Using internet marketing is vital to a company or business’s growth because the internet is not going anywhere. More and more people are using the internet every day, and the new generations growing up are using it much more than their parents. The internet allows people to communicate instantly, find products and information they want quickly, and is constantly breaking down barriers. Online shopping is gaining popularity rapidly, bringing more people online to find the products and services they want. Investing in internet marketing is a very wise choice because it is not only a pivotal part of today’s society, it will be a pivotal part of tomorrow’s as well.
Our internet marketing experts are ready to help you devise and execute a strategy for promoting your company or business online.
Saturday, April 13, 2013
6:04 PM
5 Important Points That SEO Content Writers Should Keep In Mind
Use short paragraphs
Image you come across a long paragraph (about 400 words), will you read it properly? Probably not. Your attention will deviate after reading the first 150 words. So, while developing your content always try to break it up in number of paragraphs.
Use bullets or numbers
The main idea of using bullets and numbers is to make it easier for visitors to read your content. Besides, bullets also make your content look good and organized.
Write catchy title/header
Developing a catchy title is one of the most important things in SEO content writing. Without a proper title, your article might not create the impact that you expect it to create. Tip to write catchy title is to use smart question and statement that utilize keywords or phrases that people look for.
Write attractive content
Once you have developed a catchy title, concentrate on writing an attractive content. Badly written content can permanently turn off online visitors. So, if you want to grab the visitor’s attention, make sure your content is nicely written.
Use relevant statistics to leverage your points
When you use proper facts and figures in your content, you make it easier for visitors to understand it better. However, refrain from overusing statistical figures because it can make your content too technical, thus making it difficult for people to understand.
5:59 PM
Public Relations: Your Gateway to the Public
What is the purpose for PR? The purpose of PR is to tell the public a story. And the public always wants a good story. The better story you can tell, the more the public will like and accept it. And when this good story appeals particularly to your targeted potential clients, then your story is truly a success. If you are targeting potential clients, then your public relations in this case may not be quite so public.
What is the motive for PR? For many groups, especially political ones, public relations is a method for influencing public opinion in their favor. But PR can also be used for community relations. If you take a look in your own community you will see many companies that have connections in community affairs, most having a person with the public relations in their title.
What does PR entail? The public aspect of PR includes things like public press conferences, investor relations, public affairs, crisis communications, internal communications, and community relations. But PR also encompasses a wide range of non-public activities that occur behind the scenes. You may need to hire writers to create press releases or designers to create campaign ads. You might find yourself organizing conferences and events or securing various credentials. This is all a part of PR.
Why is PR important? Because it helps to build your brand. It is the best form of advertising. It uses media and a tailored message to show the world who you are, what you do, and why they should trust you over the competition.
How do I use PR? Public relations can be used to tell the world about your new products, make major announcements, or communicate news about your company. You want to address the public at large, but target a specific group. This group can be people who are potential customers, investors, or some cases a group that you are attempting to influence with a specific message.
To use public relations effectively, you need to define what your target group is. Who are you talking to? Who do you want to reach? Then you need to define your message. What are you trying to say? And what is the best way to say it? Then you need to get broadcasts and publications lined up to distribute your message.
The point of PR is to get your message out to the right group in a way that will be well received and productive. Our public relations experts are ready to help you define and execute your PR strategy.
5:50 PM
The Importance of Mobile Website Design and Applications
So what sort of things should you design for mobile usage? The first thing you should do is create a mobile website design. Your website may look amazing on a regular computer, but it is probably difficult to navigate on a mobile device. Designing a secondary website that becomes available for mobile surfers will make your website more appealing and easy to use.
The second thing you should do with mobile design is create applications, or apps. These apps can be for shopping, payment options, information apps, and so much more. You can integrate your applications with other applications that people already know and trust. For example, you could link with a Paypal app for secure payment options. If you want to include social media, you can incorporate a Facebook or Twitter app.
Once you use mobile website design to create your app, you need to decide how many platforms you want it to work on, since apps do not automatically work on all mobile devices. Do you want your app to work on Apple products? This means you would need to make sure that your app works on the iPhone, iPod and iPad. Then there are the Android products, which will need to be configured through mobile design as well. The more mobile devices that your app will work on, the more interest your business will get through mobile devices.
There are many other things you can do with mobile website design to make your business more desirable on mobile devices. If you want to try any of these ideas, our team of designers are ready to help.
5:44 PM
Web Design : It Can Make or Break Your Company.
Have you ever been on a website that was hard to use or very badly designed? Or maybe it didn’t look very secure, and gave you the feeling that your credit card information would be sold to the highest bidder if you were foolish enough to buy something there. Either way, you probably didn’t stay very long. The website may have had the highest security settings available and may have had great products or services, but if it’s not presented well or easy to use, potential customers will not stay. That is why website design is so important.
Friday, April 12, 2013
5:38 PM
Social Media Marketing Strategy to Boost Your Business
Facebook. Twitter. Google+. Youtube. These websites may appear to be just for teens who like to talk to each other, but that couldn’t be further from the truth. People of all ages, backgrounds, and professions use social media today. And when you throw in a professional social media website like Linkedin, you have a huge mix of potential social media marketing strategy and platforms that can help boost your business.
Facebook. Twitter. Google+. YouTube. These websites may appear to be just for teens who like to talk to each other, but that couldn’t be further from the truth. People of all ages, backgrounds, and professions use social media today. And when you throw in a professional social media website like Linkedin, you have a huge mix of potential social media marketing platforms that can help boost your business.
Social media marketing is exactly what it sounds like- marketing your business or website on social media websites. It allows you to reach an infinite amount of people- if you can catch people’s attention and get them to share or “like” your material. That’s where strategy comes in.
You can market your website or business on social media sites a few different ways. You can start out by creating a profile page for your business. Depending on which social media website you are using, you may use a generic profile or a business page profile. Make sure your profile looks and feels professional; leave the misspelled posts about your daily hygiene activities for your own personal profile. Get professional designers to make your business profile look spectacular and grab people’s attention. Make regular posts, offer promotions and contests, give a reward for liking or sharing your page with their friends, etc.
You can also share your company via social media by creating ads. Facebook has an option where you can create ads from scratch, or promote your business page through a Facebook ad. Unlike the free page listings these ads do cost money, but it’s still much less than what you would pay to advertise on other places that would reach half as many people. These ads target specific groups of people on Facebook who have similar interests to what your ad portrays, so you have a better chance of getting your ad noticed.
Social media marketing strategy is a very effective way to advertise and promote your business, but it does require some strategy to make it truly successful. Our team of social media marketing experts can help you set up a social media business page and show you how to use it, or even do the promoting for you.
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