Pinterest to Promote Your Business Online
You can use Pinterest to show off new products or to share things you want to promote. Maybe you would like to make some good “how to” video clips that your fans will enjoy. Pinterest is the perfect place to share those videos. Pinterest is all about the pictures- so make lots of fabulous images to make people want to talk about your company or brand.
Your Pinterest pinboard is a great outlet for your creativity. Use it, and have fun while designing it. Even if you don’t think you are very creative, try it anyways. Observe other people’s pinboards, find ones you like, and try to do something similar. Don’t copy someone else’s ideas, but you can become inspired by other great ideas and use certain elements in your own designs. Infographics are an awesome method for visualizing information. These infographics can be clever and witty, and people love them, so use these to your advantage.
Right now you can only join Pinterest if a member invites you, or if you request an invite from Pinterest themselves. Once you get this invitation, you can register via Facebook Connect or through Twitter.
Like the majority of social media sites, you can make a profile and add a biography and profile picture. If you are using this profile to promote your business, make sure you keep it professional and interesting. This is your opportunity to grab people’s attention and make it fun!
Users can access Pinterest on mobile devices anytime, anywhere. That means that the majority of the time, your viewers and subscribers can see your updates instantly. Pin something new every day so your name is always in the forefront of their mind, whether they are on the go or at home on their laptop.
As with Twitter, Pinterest shouldn’t be used as a board for advertising. If you do, you’ll turn people off. Add value to create interest, and be subtle. Talk to your followers and make your communications fun and light-hearted, creating positive connections. Never fight, be rude, or get involved with drama on your board; this is a huge turnoff and it is very unprofessional. Make lots of comments on other companies’ posts and pins, and make sure you make your comments genuine. Be positive in your comments. You can share ideas or expertise, but don’t be a show-off either. Using Pinterest effectively requires having good manners and utilizing excellent social skills, just like in real life.
You can use Pinterest to promote an upcoming event or promotion. You can create a special board to showcase your event. Make it fun and interesting! This will grab people’s attention and will inform them of your promotion and what your company is up to. You can expand your Pinterest fan base by promoting your new profile on your other social media profiles. This way they can interact with your pinboards, converse with you, and send you feedback, which is vital to your business. Make sure you always graciously accept feedback; not all customers will take the time to tell you what they think.
Overall, Pinterest is a great resource for any company or brand to promote your business online. It’s a place where you can promote your brand, interact with customers and fans, and make people aware of your name.
