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Friday, April 26, 2013

Nile Marketing









JamStir Performance Platform Inspires McDonald's :


How do you get McDonald’s managers to learn how to inspire 
their crew members to improve store operations ??



The answer: JamStir.

JamStir is a first of its kind learning and performance improvement platform that combines the science of inspiration with social collaboration and gamification.

McDonald’s annual Southeast Region Winter Business Meeting brings together over 750 owner-operators, general managers, and shift- manager for an opportunity to learn about the business, network, and recognize outstanding performance. The regional Human Resource and Owner-Operator leadership at McDonald’s realized that this meeting created a tremendous opportunity to create an experience to teach managers important leadership skills vital to the future of the region.

Working together the team from McDonald’s and JamStir created a social gaming experience where each manager learns to identify opportunities for waste reduction and then learns behaviors central to inspiring their crew members to take ownership of waste reduction in their stores.

The scale and impact of the experience is tremendous. All 750 managers will use a Samsung Chromebook to explore JamStir Performance Platform at the Annual Winter Event taking place on January 29, 2013 at the Crowne Plaza Hotel in Atlanta, GA. The Samsung Chromebook Chrome Operating System is perfect for this highly interactive experience and will allow participants to navigate the game levels and connect with each other easily. For the game experience design, Performance Inspired, Inc. combined its science of inspiration behavioral model with Badgeville’s outstanding gamification software to create a truly unique solution. The JamStir platform is rounded out with social collaboration and system integration being provided by Nile Marketing  Internet Marketing Strategies.

Say goodbye to boring, ineffective and static learning and performance improvement systems. Say hello to JamStir: The next giant leap in performance improvement.

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