Executing The Web, One Site at a Time – Our Approach To Building A Website
Online success just doesn’t happen, it is the result of the careful execution of a methodology or process.
Here is our basic approach:
1. Business Discovery
2. Plan a Strategy
3. Design & Style
4. Development & Integration
5. Site Launch
6. Maintain and Marketing
This simple process can be modified to fit a smaller project by reducing the amount of effort spent on various steps. For example the “Discovery” process can involve just one simple phone call with the client to learn about their brand and goals or it can involve several all-day meetings. The “Strategy” process can involve a short document that addresses a holistic strategy or it can involve weeks of research into the target audiences, your competition and recommended communication channels. Each step in this process is flexible and can be modified to fit a target project budget and requirements.
When we estimate a project we try to get a good understanding of the project requirements and then estimate the number of hours required for the primary tasks required for each specific client:
- Discovery: We begin by listening, making sure that we understand the challenges and opportunities, audience, industry, brand, business and the websites goals.
- Strategy: Developing a strategy to reach the target audiences and drive conversions. Budget, schedule, team, sitemaps and wireframes.
- Interface Design: Integrating your brand and messaging. Design for all graphics and page layouts, may also include a separate design for mobile browsers or apps.
- Development & Integration: Hosting setup, database setup, application design and programming, testing, testing and more testing technical project management. During this phase we often also integrate search-engine-friendly optimization plugins, apps and best practices.
- Site Launch: Enhance, edit, or update website as required.
- Site Maintenance and Marketing: Post-launch – determine a maintenance plan. Train client on CMS. A consistent and frequent marketing strategy should be an important part of your business website. This can include social media marketing, on and off-page SEO, search engine marketing, content marketing, email marketing and site analytic reports.
Important Note: All of these tasks require some Project Management time. A project without a decent Project Manager is doomed to failure. The Project Manager is the primary point of contact with the client and our internal team. We have found that between 15% to 30% of a project budget and time ends up being project management hours.
Nile Marketing are not a cut and run web design firm. We know that crafting the perfect website takes time and a lot of effort. Whether you are seeking a small-scale promotional website, a large-scale interactive eCommerce website, or a full-blown enterprise-level website with robust content management, designing high-impact websites is our specialty.
Nile Marketing will work with you to understand your needs, goals and vision to create a website that best represents you. Call us today at (002)01000788933 for a free consultation.
Online success just doesn’t happen, it is the result of the careful execution of a methodology or process.
Here is our basic approach:
1. Business Discovery
2. Plan a Strategy
3. Design & Style
4. Development & Integration
5. Site Launch
6. Maintain and Marketing
This simple process can be modified to fit a smaller project by reducing the amount of effort spent on various steps. For example the “Discovery” process can involve just one simple phone call with the client to learn about their brand and goals or it can involve several all-day meetings. The “Strategy” process can involve a short document that addresses a holistic strategy or it can involve weeks of research into the target audiences, your competition and recommended communication channels. Each step in this process is flexible and can be modified to fit a target project budget and requirements.
When we estimate a project we try to get a good understanding of the project requirements and then estimate the number of hours required for the primary tasks required for each specific client:
- Discovery: We begin by listening, making sure that we understand the challenges and opportunities, audience, industry, brand, business and the websites goals.
- Strategy: Developing a strategy to reach the target audiences and drive conversions. Budget, schedule, team, sitemaps and wireframes.
- Interface Design: Integrating your brand and messaging. Design for all graphics and page layouts, may also include a separate design for mobile browsers or apps.
- Development & Integration: Hosting setup, database setup, application design and programming, testing, testing and more testing technical project management. During this phase we often also integrate search-engine-friendly optimization plugins, apps and best practices.
- Site Launch: Enhance, edit, or update website as required.
- Site Maintenance and Marketing: Post-launch – determine a maintenance plan. Train client on CMS. A consistent and frequent marketing strategy should be an important part of your business website. This can include social media marketing, on and off-page SEO, search engine marketing, content marketing, email marketing and site analytic reports.
Important Note: All of these tasks require some Project Management time. A project without a decent Project Manager is doomed to failure. The Project Manager is the primary point of contact with the client and our internal team. We have found that between 15% to 30% of a project budget and time ends up being project management hours.
Nile Marketing are not a cut and run web design firm. We know that crafting the perfect website takes time and a lot of effort. Whether you are seeking a small-scale promotional website, a large-scale interactive eCommerce website, or a full-blown enterprise-level website with robust content management, designing high-impact websites is our specialty.
Nile Marketing will work with you to understand your needs, goals and vision to create a website that best represents you. Call us today at (002)01000788933 for a free consultation.
