Using Search Engine Optimization to Promote Your Business
You may have heard the term SEO before, but if you’re like the majority of the population, you don’t really know what it is or how important it is to your business. SEO, or search engine optimization, is the practice of using specific keywords in the right amounts and places to get your web page to place well in search engine.
SEO is important because without it, search engines like Google will not be able to understand what your website is all about, therefore making your page not show up when people search for the subjects your web page is about.
Although the rules of SEO are constantly changing, search engine optimization is not as hard as it may sound. You want to aim for 3% density; less than this will make search engines ignore it, but too much more and search engines will mark it as spam. A good rule of thumb is to use your keyword or keyword phrase once for every 100 words in your text.
Where you place the keywords is almost as important as what keywords you choose. The most important locations are in your title, first and last paragraph, and page URL. If the keyword is in your website title it’s even better.
What keywords should you use? If you have a local business, use keywords or phrases that local people would search for. For example, if you own a bakery in Houston Texas, your keyword could be “Houston Bakery”. If you have a business that has a wider spread of desired influence, the keywords you choose should be ones that are searched for the most often. You can get lists of the most searched phrases and words from various search engines. Use these list to pick keywords that are in high demand.
Search engine optimization can take some time to get used to and time for search engines to start noticing your website’s SEO content, but it is well worth it when a customer can see your website on the first page of their search. Our team of experts can help you learn how to use SEO, or write SEO rich content for your website.
