The arena of search engine has changed a lot in last few years and the traditional modes of writing contents for websites and blogs is not going to work much. Though link is still the basic of search and it is true that search engines finds web pages and documents through the links only. So, it will not be wise enough to say that links are completely irrelevant rather it should be said that search engines are now looking for only relevant links and anything that they deem irrelevant will be punished severely. With updates like Google penguin and Panda the content of the website is going to play a crucial role and there is a need for webmasters and website owners to emphasize more on the content of the website rather than working on the fake link building campaigns.
With this article we have come up SEO Content Writing tips with a couple of techniques and methods that will help webmasters rank their websites high on the search engine result page.
Always write Relevant Content: These days search engines are looking for contents that could appeal to users and visitors. In fact these search engines have equipped themselves in such a way to determine what visitors are looking for and which website is satisfying their need. It is needless to say that content has always been king however after Google Penguin and Panda update it has become even more important to maintain the quality of the content. Webmasters need to emphasize on the quality of the website and should try to think it from user perspective. If a website is offering what users are looking for they will certainly rank your website high on the search engine result page.
Strategic Position of Keywords: Search engine bots are software programs and they still find the relevance and authority of the documents through keywords. There are certain positions in content where key word should be inserted so as to let search engines about the keyword you are targeting for. It would be fruitful from SEO point of view if you can insert your keywords in the title of the page, H1 tag of the content, initial or first paragraph of the content and at the last paragraph of the content. However, at the same time webmasters need to realize that keyword stuffing may put their ranking in jeopardy and hence keyword stuffing should be avoided.
Optimizing Websites for LSI Algorithm:
Latent Semantic Indexing is the latest buzz and webmasters need to optimize their content as per LSI algorithm of Google. With SEO Content Writing and this algorithm the search engine algorithm will be equipped enough to interpret content similar to humans. With this if you have targeted the keyword“boots” Google will award you with higher ranking even for the keyword “Shoes” irrespective of the fact that whether or not you have targeted the keyword “Shoes” in your contents. All we can say that search is becoming more or less “contextual” rather than “textual” and hence webmasters need to optimize their websites for LSI too.
Always go for Expert SEO Company: Search engine optimization is not a cakewalk it requires a lot of effort, concentration, time and expertise. There are plenty of SEO Consultants that boasts to be expert while the fact is that there are only a handful of professionals who have deep knowledge of SEO Content Writing and link building. Viewing the mushrooming of SEO agencies it is important to choose the one that worth considering.
